November 13, 2007 - Three agenda items for Dallas' City Plan Commission meeting Thursday ask for permission to post signs with the Sheraton name and logo on the downtown hotel at 400 N. Olive St. 

A local spokesman for the Adam's Mark said he was unaware of the sign proposals and declined to comment further. 

The hotel's owner, HBE Corp. of St. Louis, announced in May that the property was being sold to Oxford Lodging, a San Francisco hotel group. Officials for the two companies could not be reached on Monday.

A name change for the property has been rumored for months but not officially confirmed. If the hotel becomes a Sheraton, it would be the second time it has borne that name.

The Adam's Mark was built in 1959 as the Southland Center, which included an office building and 500-room hotel. That hotel was originally a Sheraton but was operating as a Harvey Hotel before the Adam's Mark took over in 1998. 

The Adam's Mark is Texas' largest hotel, with 1,840 rooms and 230,000 square feet of meeting space. 

But the brand has dwindled to just five locations, which were all included in the deal with Oxford.

Tourism officials have said previously that adding the Sheraton brand downtown would boost the city's marketing effort .

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