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Hospitality Sales & Marketing Association International Comprehensive
Calendar On-tap for 2008; Chock Full of Educational Opportunities,
Business-to-Business Forums

MCLEAN, VA (Dec. 17, 2007) – From strategy conferences, educational sessions and webinars, to an extensive line-up of business-to-business forums for buyers and suppliers of hospitality, travel and tourism, the Hospitality Sales & Marketing Association International (HSMAI – has a comprehensive calendar on-tap for 2008.

HSMAI’s calendar of events is invaluable for sales and marketing professionals looking to hone their skills, network with customers and colleagues, and stay abreast of industry changes.  
2008 Calendar
Focusing on quality, convenience and innovation, HSMAI University offers a series of webinars designed specifically for sales and marketing professionals in travel and hospitality.  Ranging from best practices in Internet marketing to “green” practices in the hotel industry, the one-hour sessions provide intensive education and information on relevant topics and urgent issues.  Webinars below are scheduled to commence at 2 p.m. Eastern time, with the exception of the Social Media series, which will begin at 1 p.m. Eastern.
Jan. 15, 2008
The State of the Industry: A Forecast for 2008
Moderator: Robert Gilbert, president & CEO, HSMAI
Panel: Jan Freitag, vice president, Smith Travel Research; Roger Dow, president & CEO, Travel Industry Association; Doug Price, senior vice president, Destination Marketing Association International.
Where are we now?  Where is the industry headed?  Most importantly, how can you plan for the next 12 months to ensure maximum profitability?  Take a look with some of the most knowledgeable experts in the field.
Jan. 22, Feb. 28, and March 11, 2008
Three-Part Internet Marketing Series
Presenter: Gordon Liametz, President, Revenue Performance
Session 1, Jan. 22, 2008
Optimizing Online Press Releases
Maximize your visibility with online press releases!  Online press releases are similar to traditional press releases but incorporate modifications that will make the press release interactive.  These modifications include hyperlinks to your website or landing page and e-mail address that will appear in the search engine results.  If you optimize it correctly, your online press release can appear in over 40 search engines within 24 hours of its release.  Learn how online press releases can help build credibility and drive revenue.
Session 2, Feb. 28, 2008
Effective Email Campaigns
Explore the right steps to take in developing an effective e-mail campaign.  This is a “must see” webinar before creating an e-mail campaign – we will guide you through the steps to determine whom to communicate to, how often, e-mail benchmark goals, how to develop a targeted e-mail database, and more!  By the end of this webinar you will have the best practices to increase your open rates, click through rates, and reduce unsubscribe, and increase conversions.
Session 3, March 11, 2008
Marketing to Groups Online
There are many opportunities to market to groups online.  Online small-group travel booking remains an uncaptured market for hotels.  This is an expanding revenue opportunity for niche market segments.  Did you know that the SMERF (social, military, educational, religious, and fraternal) segment is estimated to be in excess of $45 billion annually?  Learn how to capture your fair share of this market segment.  By the end of this webinar, you will have an action plan in place to increase your weekend or weekday group booking opportunities via the Internet.
In addition, on Feb. 7 and Feb. 12, 2008 Cindy Estis Green, CEO, the Estis Group, and author of the HSMAI Foundation publication, The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World, will moderate panels on Social Media.
HSMAI University will also present a three-part webinar series on “Being Green in Hospitality” March 4, March 20, and April 3, 2008.
For information, visit, or call (703) 610-9024, x386.
Adrian Awards Gala 
January 28, 2008
New York Marriott Marquis, New York, NY
Celebrating 51 years of outstanding work and achievements in hospitality, travel and tourism-related marketing, HSMAI will present the Adrian Awards to honor the very best of hospitality and travel advertising, public relations and web marketing.  Awards include Adrian Awards Platinum, Best of Show, Top 25 Most Extraordinary Minds in Sales & Marketing, Departures Luxury Marketing Achievement Award, TravelCLICK eMarketer of the Year, and Yahoo! Big Idea Chair.
HSMAI will also present lifetime achievement awards to recognize those individuals who have made significant contributions and lasting impressions on the hospitality and travel industry.  Ian Schrager, chairman and CEO of Ian Schrager Company, will receive the Albert E. Koehl Award for Advertising, and Laura Davidson, founder and president of LDPR, will receive the Winthrop W. Grice Award for Public Relations excellence.
Tickets and tables are assigned on a first-come first-serve basis, with favorable rates offered before Jan. 14, 2008.  For more information or to purchase gala and raffle tickets, visit  HSMAI at
Business Acumen for Business Results
March 3 – 5, 2008 and Sept. 22 – 24, 2008
Location: Lynn University School of Hospitality at Boca Raton, FL
This seminar is designed around the renowned hotel management simulation called HOTS (Hotel Operation Tactics and Strategy).  This simulation course has been offered as a core management course to major hotel chains and as upper level courses at noted hotel schools such as Cornell, UNLV, UMass, and Penn State.  HSMAI University is the only professional association to present the course to the public.
Widely recognized as the worldwide standard for management development in the hospitality and leisure time industries, the course is designed around dynamic, state-of-the-art, hands-on techniques.  Course lessons are immediately applied to a computer-based virtual hotel, in real time, and in a head-to-head competitive environment.  Participants will take over the management of a failing property and devise and implement a business plan that returns the hotel to full market contention.
For more information, call HSMAI at (703) 245-8086 or visit
Revenue Management For Business Results
March 6 – 7, 2008 and Sept. 25 – 26, 2008
Location: Lynn University School of Hospitality, Boca Raton, FL
This seminar, presented by HSMAI University and Lynn University, offers an exciting computer simulation learning experience for the revenue management professional or any hospitality executive with revenue responsibility.  Built for professionals who watch, or help drive, hotel revenue, this workshop provides a roadmap to solid, sensible, and successful revenue management decisions.  This long awaited breakthrough approach to strengthening Revenue Management skills is offered for open enrollment exclusively through the HSMAI University.
For more information, call HSMAI at (703) 245-8086 or visit  
Travel Internet Marketing Strategy Conference 
April 8, 2008 
Chicago, IL (at TravelCom) 
December 11, 2008
New Orleans (at HEDNA) 
HSMAI’s Internet Marketing Strategy Conferences bring together leading industry experts to discuss the hottest issues and trends in Internet marketing.  For more information, call HSMAI at (703) 610-9024 or visit  
HSMAI’s Affordable Meetings®
April 9-10, 2008
HSMAI’s Affordable Meetings® Mid-America
Navy Pier in Chicago, IL
June 11-12, 2008
HSMAI’s Affordable Meetings® West
Long Beach Convention Center, Long Beach, CA
Sept. 10-11, 2008
HSMAI’s Affordable Meetings® National
Washington Convention Center, Washington, D.C.
With three shows held annually for meeting planners and suppliers, HSMAI’s Affordable MeetingsÒ provides meeting planners with free educational workshops on topics related to affordable meeting planning, plus an impressive tradeshow component featuring exhibitors from a cross-section of the travel industry, including hotels and resorts, CVBs, destination management companies, airlines, and more.
HSMAI, George Little Management (GLM), and Alliance Consulting Strategies (ACS) will collaborate to produce the Event Technology Expo™ (ETE) at HSMAI’s 2008 Affordable Meetings National.  ETE will be the first large-scale event dedicated to addressing all aspects of technology as it relates to tradeshows, meetings, and special events.  
For more information, contact:
HSMAI’s Affordable Meetings® c/o George Little Management (GLM)
Beth Petersen, show manager, (914) 421-3377; Fax (914) 948-2918
8th Annual Resort Conference
April 16 – 18, 2008
Hotel del Coronado, San Diego, CA
Presented by HSMAI and the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM), this conference allows attendees to participate in an intensive two-day program and offers the unique opportunity to network, learn and experience first-hand topics that directly impact this area of the travel and hospitality industry.
Sponsorship opportunities range from exhibitors to gold level.  For more information or to register, call HSMAI at (703) 610-9024 or visit
Revenue Management Strategy Conference
June 16, 2008
Austin Convention Center, Austin, TX (at HITEC)
Designed for revenue and yield management professionals, this annual conference addresses critical issues and offers viable solutions and strategies for this very specific market segment.  For more information, call HSMAI at (703) 610-9024 or visit  
Hotel Sales Strategy Conference
Sept. 9, 2008
Washington, D.C.
The HSMAI Hotel Sales Strategy Conference is organized by HSMAI and HSMAI’s Hotel Directors of Sales & Marketing Special Interest Group (HDOSM SIG) Advisory Board.  The HDOSM SIG provides information, leadership development, and resources relevant to hotel directors of sales and marketing.  Their vision is to establish a resource-rich environment in collaboration with the HSMAI membership that is indispensable for the career professional in hotel sales and marketing.  For more information, call HSMAI at (703) 610-9024 or visit
HSMAI/CHA Caribbean Sales & Marketing Strategy Conference
December 2008
The Caribbean Hotel Association (CHA) and HSMAI team up once again for this fourth annual event.  The two-day dynamic agenda will delve into a wide range of sales and marketing topics and tools while addressing the differences and nuances for both hoteliers and tourism officials doing business in the Caribbean region.
For more information, contact CHA at (787) 725-9139 or visit
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.


Hospitality Sales & Marketing Association International, 
8201 Greensboro Drive, Suite 300, 
McLean, VA 22102, 
phone (703) 610-9024 



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