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Carlson Hotels Worldwide Completes Initial Phase of JDA Software’s
Enterprise Demand Outlook for Chain-Wide Revenue Optimization
Carlson Partners with JDA for Rapid Eight-Month Delivery of Unique, Actionable
Enterprise Demand Outlook to 615 North American Properties for Better Decision
Scottsdale, Ariz. – December 19, 2007 – JDA® Software Group, Inc. (NASDAQ: JDAS), the leading provider of hotel revenue management solutions, announced the completion of its Demand Forecasting Solution rollout to Carlson Hotels Worldwide. Each of Carlson’s 615 North American hotels are now using JDA Demand following an eight-month implementation to provide a robust demand outlook for  better decision making.

“At Carlson we are now delivering accurate demand forecasts to all of our North American hotels, which provides powerful insights into our business. To have accomplished this in just eight months, instead of the industry average that can be twice as long, offers significant benefit to our hoteliers,” Yvonne La Penotiere, president of Carlson Hotels Worldwide – The Americas, said. “Investing in Revenue Optimization is part of Carlson’s strategic future development plan to drive greater profitability for our operators and JDA Software Group provides the technology to help us make that vision a reality.”  

Carlson Hotel’s Revenue Optimization Leader, Jim Rozell, explained, “We have successfully accomplished the implementation of a highly flexible, sophisticated chain-wide forecasting solution that lightens the load on our hoteliers by delivering an accurate demand outlook that is easy to understand. We are particularly pleased with the ability the tool gives us to capture the impact of regional events, automatically integrating each market’s regional and economic demand drivers in a fully automated environment.”  

JDA Group Vice President, Revenue Management, Andy Archer said, “Carlson is innovating faster than most of its competitors in the sphere of revenue management at the moment – they have built forecasting as a true competency, rather than a technology. This enables them to deliver money-making insights to their hotels and at the same time, creating an incredibly rich database that can be used far beyond the traditional revenue management process. This will strengthen their already close relationship with their hotels, many of whom lack the expertise or resources to devote to forecasting at the property level. It’s exhilarating to work with Jim Rozell and his team – their vision and ambition have made us look at this industry in a different way.” 

Archer noted that JDA Demand is widely used across multiple markets including travel, transportation, hospitality and retail. Clients include DHL, Continental Airlines Cargo, Eurostar, Charlotte Russe Holdings Inc. and other leading companies.

“In revenue optimization, we are really in the business of trust,” Rozell added.  “We ask our hotels to give us a chance to do the heavy lifting; in turn, we give them the tools and the insight to make important decisions with confidence. Through phase one we shifted the hotel forecasting paradigm; we now look forward to breaking more new ground in phase two with true price sensitive optimization.”

About Carlson Hotels Worldwide
Minneapolis-based Carlson Hotels Worldwide operates 961 locations in 71 countries, including Regent Hotels & Resorts, Radisson Hotels & Resorts®, Park Plaza® Hotels & Resorts, Country Inns & Suites By Carlsonsm, and Park Inn®. Carlson Hotels Worldwide is one of the major operating groups of Carlson, a global leader in providing marketing, travel and hospitality services. Other names among the Carlson family of brands and services are: Regent Seven Seas Cruises, Carlson Marketing Group, Carlson Wagonlit Travel, Results Travel, Cruise Holidays, T.G.I. Friday’s and Pick Up Stix restaurants. The company has been recognized by both Fortune and Working Mother magazines as one of the "100 best places to work for in America.”

JDA Software Services Industries Group (Travel, Tourism, Hospitality and Media)
JDA Software Group’s Services Industries Group has pioneered industry leading pricing and revenue management solutions.  Today, leaders in the service-based Travel, Transportation, Hospitality and Media industries leverage JDA’s expertise to maximize their profits.  JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Dollar Thrifty Automotive Group, Harrah’s-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI Travel plc (formerly Thomson Holidays). 

About JDA Software Group, Inc. 
JDA® Software Group, Inc. (NASDAQ: JDAS) is focused on helping companies realize real supply chain and revenue management results – fast. JDA Software delivers integrated merchandising as well as supply chain and revenue management planning, execution, and optimization solutions for the consumer-driven supply chain and services industries. Through its industry leading solutions, leading manufacturers, distributors, retailers, and services companies around the world are growing their businesses with greater predictability and more profitably. For more information on JDA Software, visit or contact us at or call +1.800.479.7382.  

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “will,” and “expect” and other words with forward-looking connotations. In this press release, such forward-looking statements include, without limitation, Mr. Archer’s remarks regarding the prospective success of the Carlson project, Mr. Rozell’s comments regarding Carlson’s ability to implement price sensitive optimization in phase two, and other comments concerning the future use of JDA’s solutions, and the prospective benefits of using our software. The occurrence of future events may involve a number of risks and uncertainties, including, but not limited to: the risk that not all users will be able to implement or use our software successfully, the risk that Carlson may not achieve the anticipated results from using our solutions, and other risks detailed from time to time in the “Risk Factors” section of our filings with the Securities and Exchange Commission. Additional information relating to the uncertainty affecting our business is contained in our filings with the SEC. As a result of these and other risks, actual results may differ materially from those predicted. JDA is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise. 

“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc. 


JDA Software Group, Inc.
14400 North 87th Street 
Scottsdale, AZ 85260

JDA Investor Relations
Lawrence Delaney, Jr., The Berlin Group
Tel: (714) 734-5000

JDA Public Relations Contact:
Karen Walker, JDA Public Relations
Tel: (512) 474-2046  

Julie Keyser-Squires
Softscribe Inc.
Tel: (404) 256.5512


Also See: JDA Software Group and The Rainmaker Group Continue Partnership, Expand Relationship in Hospitality Market; Rainmaker Gains Worldwide Rights in Non-gaming Hospitality Market / October 2007
Haven Holidays Selects JDA Software to Deploy New Revenue Management System; Haven Partners to Leverage JDA's Revenue Management Solution to Maximize Sales Revenue Across its 36 U.K. Holiday Parks / September 2007
Hotel Industry Executives Chart Future of Demand Forecasting at JDA Leadership Dinner; Hospitality Chain Stakeholders Discuss Innovations to Boost Revenue Optimization / July 2007
Carlson Hotels Worldwide Selects JDA Software To Implement Chain-wide Revenue Optimization Solutions; Carlson Partners with JDA to Drive Value for its Franchisees with Next Generation Revenue Optimization Capabilities / April 2007
Tour Operators to Gain Insights on Boosting Profitability at Upcoming JDA - TUI Webinar; JDA partners with TUI in January 18 event to help operators maximize revenue / January 2007
Dollar Thrifty Automotive Group Captures Sales Opportunities, Drives Improved Forecasting with JDA / January 2007
JDA® Software Group Adds Revenue Management Professionals to Services Industries Division; JDA grows Revenue Management Services with three industry professionals / December 2006
What Makes a Good Revenue Manager? More Than You Think; The best can raise RevPAR 3 to 7%. Use these tips to spot top talent and improve your chain’s bottom line / October 2006



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