Hotel Online
News for the Hospitality Executive


Bruce Grosbety Named Vice President of Operations for Terra Resort
Group and General Manager for Hotel Terra Jackson Hole

December, 2007 (Jackson Hole, Wyo.) –Terra Resort Group, the Jackson Hole-based hotel management company,announces today that Bruce Grosbety will serve as Vice President of Operations for Terra Resort Group and General Manager of Hotel Terra Jackson Hole, its flagship eco-boutique hotel opening in January. In addition, the company has selected Afsi Behnam to be Hotel Manager for Hotel Terra. Both Grosbety and Benham bring a wealth of luxury hotel experience to the new hotel, underscoring the company’s commitment to the highest service standards and guest amenities amidst an environmentally sustainable operation.

Bruce Grosbety draws on over twenty years’ experience in luxury hotel management, beginning at the Hyatt Orlando in 1986. From there Grosbety moved to the Hotel Parker Meridien as the Guest Relations Manager. Following the Parker Meridian, he joined the Hotel Plaza Athenee, and then went on to the Essex House (both in New York) before joining the Lake Placid Resort in 1994 as Director of Operations. In 1996, Grosbety joined the Fairmont Copley Plaza in Boston as Director of Rooms before assuming the same post at The Pierre in New York, a Four Seasons property, in 1999. Grosbety came to Jackson Hole in 2002 to serve as the General Manager of the Snake River Lodge & Spa, a RockResort. At Snake River Lodge & Spa, he led his staff of 185 in earning numerous prestigious honors, including the AAA four diamond award for four consecutive years, and supervised the successful operation of 155 rooms and suites, a 17,000 square foot spa, and two restaurants.

At Terra Resort Group, Grosbety will not only manage all elements of Hotel Terra Jackson Hole operations and drive the vision for that hotel, but as Vice President of Operations for Terra Resort Group, will oversee the operations for all TRG properties, including Teton Mountain Lodge & Spa, the Inn at Jackson Hole, and the upcoming Little Nell in Jackson Hole. All TRG properties are located slopeside to the Jackson Hole Mountain Resort.

Afsi Behnam began her career in 1990 at the Four Seasons Hotel Newport Beach, moving from Front Desk Manager to the Assistant Director of Rooms. In 1999 she joined the Four Seasons Resort Scottsdale as the Director of Rooms, helping the resort earn AAA five diamond status for the first time. After five years there, Behnam moved on to become the Director of Rooms for the Four Seasons Resort The Biltmore Santa Barbara, again leading her staff to earn the property the five diamond award. Most recently, she served for four months as the Director of Rooms at the AAA five diamond Four Seasons Resort Aviara, managing the resort’s 318 guest rooms and suites and 97,060 square feet of meeting and function space. Behnam earned a business degree from Hoeher Handle Schule in Aachen, Germany, and is fluent in both German and Farsi.

“We’re creating an environmentally sustainable hotel that will enter the market at an unprecedented level of luxury,” says Terra Resort Group President of Operations, Jamie Yarrow. “Bruce and Afsi help us to fulfill that vision. Their experience in luxury is as deep as it is broad, and they share our commitment to a new generation of hospitality, where we can indulge our guests while preserving our natural surroundings.”

Terra Resort Group

Formed in November 2006, Terra Resort Group boasts a highly credentialed pedigree of operational and business talent. Company President Jamie Yarrow calls on more than 18 years of experience with Four Seasons Hotels and Resorts, most recently as General Manager of Four Seasons Palm Beach, and previously, leading the opening management team for Four Seasons Resort Jackson Hole. Several industry veterans joined Yarrow’s Terra Resort Group team, lending an innate understanding of intuitive service and seamless operations. Rob DesLauriers, Chairman of Terra Resort Group and the developer of Hotel Terra, is a former professional skier turned developer and hotelier. Among other successes, DesLauriers launched the adjacent slope side Teton Mountain Lodge in 2002, a 145-room luxury hotel that emulates the great park lodges of the American West.

Terra Resort Group’s values as a company are firmly grounded in environmental responsibility and an evolutionary approach to hospitality, where excellence and innovation works with conscientious business practices and forward-thinking design to create an exceptional guest experience.


Samantha Denny
Terra Resort Group


Also See: Tramline Development Signs Letter of Intent with Aspen Skinng Company to License the The Little Nell in Jackson Hole, Wyoming / September 2007


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.