News for the Hospitality Executive
Shangri-La Hotels and Resorts Developing Strategy to Enhance
Corporate Social Responsibility
Activities in Five Key Areas: the Environment; Employees and the Community; Health and
Safety; Supply Chain Management; and Stakeholder Relations
|September 2007 - Shangri-La Hotels and Resorts, Asia Pacific’s
leading luxury hotel group, has launched a two-year development strategy
to enhance its corporate social responsibility activities. A corporate
CSR Committee, spearheaded by the group’s chief operating officer, has
been established to continue to fulfill the group’s responsibilities in
five key areas: the environment; employees and the community; health
and safety; supply chain management; and stakeholder relations.
In the area of environmental sustainability, the group’s focus is primarily in five areas: climate change; ozone depletion; water use management; waste disposal management; and indoor air quality. Shangri-La is ramping up energy conservation initiatives so that it will reduce 2006 groupwide energy consumption figures by 12 per cent by the end of 2008. Currently, the group practices a wide array of environmentally friendly measures including, for example, fitting all guestrooms with water saving devices in taps and showers as well as using energy-saving lamps in more than half the group’s guestrooms.
Shangri-La was an industry leader in initiating environmental procedures even before its hotels began to receive ISO14001 certification, the international Environmental Management System Standard. The group has an extensive list of internally developed environmental best practices that all hotels have implemented, with inspections to monitor for compliance. The inspection results affect each hotel’s annual performance and development review scores.
In addressing impacts on climate change, the group is working on reducing carbon dioxide emissions per room night by 6.7 kg, as compared to 2006 figures. Shangri-La has three broad methods for reducing emissions of greenhouse gases: through existing systems and processes; the use of new technologies and alternative energy sources; and by building more efficient buildings.
Wherever possible in new hotels, Shangri-La seeks to save energy and resources through a variety of techniques; for example, by rainwater harvesting, hot water production using solar panels or heat pumps, and improvements in building envelope design to reduce heat loss or heat gain as well as air filtration.
In other areas of corporate social responsibility, Shangri-La has established food safety benchmarks with the HACCP (Hazard Analysis and Critical Control Point System) certifications in the hotels. Twenty Shangri-La properties are now HACCP certified, with all current hotels anticipated to be awarded the certificate by 2008. Suppliers are expected to be part of the system of ensuring that only safe, high quality food is served. In the future the group will be expanding supply chain initiatives to other areas of procurement.
Shangri-La is committed to developing and maintaining a safe and healthy environment for its guests and employees. All hotels have implemented a comprehensive set of precautionary and control measures to combat avian influenza. This includes training employees on avian flu awareness and taking appropriate measures for the prevention of exposure of employees and guests to the virus. In addition, the group actively promotes wellness programs to improve the health and well-being of employees.
Shangri-La management recognizes that staff is one of their most important assets and they are committed to providing fair employment opportunities and staff development. The group invests in training perhaps more than any other hotel company. This commitment to employee development has included the establishment of the Shangri-La Academy in Beijing and Shangri-La Spa Academy in Manila.
Since 2005, Shangri-La has supported Care for Children – a Beijing-based organization working in partnership with mainland China’s government to provide foster care programs for needy and abandoned children in mainland China. In addition, all hotels are active corporate citizens and are recognized for their innovative efforts to support the communities where they operate.
Shangri-La hotels also stand out for their promotion of biodiversity
and conservation practices. For example, the Nature Reserve at Shangri-La’s
Rasa Ria Resort in Sabah, Malaysia, is the first and only one of its kind
in the state and includes a rehabilitation center for baby orang utans.
Shangri-La’s Barr Al Jissah Resort and Spa in Oman has a dedicated Turtle
Ranger to raise awareness of the country’s endangered sea turtles through
guest education. A coral garden replanting project plays a central
role in marine conservation at Shangri-La’s Fijian Resort and Spa, Yanuca
Coral recovery programmes take place at The Shangri-La Marine Sanctuary, spanning
five hectares of Shangri-La's Mactan Resort and Spa's beachfront in Cebu.
“CSR has been and continues to be a high priority for Shangri-La; in fact, we were active in this area long before the term came into common usage,” says Symon Bridle, chief operating officer. “But by formalizing our CSR structure and engaging in dialogue with our stakeholders, we are illustrating that CSR is no longer a ‘soft’ addition to the business – it is an indispensable ‘hard’ business component which our customers expect from the companies they patronize. We are committed to protecting the environment, respecting our staff and supporting the communities where we operate.”
Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, currently manages 53 hotels under the five-star Shangri-La and four-star Traders brands, with a rooms inventory of over 24,000. The group has over 45 projects under development in Austria, Canada, mainland China, France, India, Japan, Macau, Maldives, Philippines, Qatar, Seychelles, Thailand, United Arab Emirates, United Kingdom and the United States. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com.
|Also See:||Shangri-La Hotels and Resorts Signs Development and Operating Agreements with RFR Holding LLC to Construct a 206-room Shangri-La Hotel on 53rd Street in Midtown Manhattan / May 2007|