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Qbic Hotels, With its Low Cost Design Hotels Concept, Opens
First Hotel in Amsterdam, The Netherlands

Key Element a Cube-shaped Guest Room, Appropriately Called Cubi

Tuesday 11 September 2007 | With the opening of Qbic Hotel Amsterdam WTC the hotel industry in Amsterdam has entered into a new era, the era of pod hotels, small modern efficient comfortable accommodation against discount rates.

The hotel industry is following the trend of low cost or discount airlines. Consumers nowadays are no longer looking for all the unnecessary facilities and services traditional hotels are offering. They want a good night sleep against a fair price instead, without all the hassle and add-ons.

Qbic Hotels with its new Low Cost Design Hotels concept plays right into this market segment. ‘Qbic is Cheap Chic and No Frills’ says Paul Rinkens, founder of Qbic Hotels. ‘We offer The Smart Way to Stay, a cheap alternative to the overpriced hotels that are out there in the market. And good quality, every room has an extra long hand made Hästens bed in the Cubi, comfort for an amazing night sleep you would not enjoy at most hotels.’ he explains.

The Cubi is a cube shaped module which can be put together like an Ikea kit inside the room. It contains the bed (with that infamous high quality Hästens mattress), a LCD TV screen, a work-and-dine set, Philippe Starck bathroom elements, safe and high speed internet connection. It is a nifty do-it-yourself kit of a cool and efficient design, so it does not take up too much space.

‘Qbic Hotels can be implemented in underutilized real estate and is very space efficient. In Amsterdam we took two floors in the World Trade Center. Could you have imagined a hotel inside a multi tenant office building 5 years ago? Why should there only be offices and shops inside? A hotel is essential part of the mix.’ Paul elaborates. ‘In Maastricht and Antwerp we are moving into regular buildings in the city centres. A Qbic hotel can basically be implemented anywhere.’

Qbic concept
Qbic Hotels is the Low Cost Design Hotel Company, for the budget conscious traveller, with cheap rates starting from €39.00.

Qbic hotels rooms are of a cool and futuristic design. Central to this is the Cubi, a cube-shaped state-of-the-art living space. Each Cubi features a practical set-up; an extra long handmade Hästens bed, Philippe Starck design bathroom elements, LCD TV, safe and high-speed Internet, and an ingenious work-and-dine set. You can even change the color of your Cubi depending on your mood: Mellow Yellow, Red Romance or Deep Purple Love…

This state of the art accommodation, combining quality, comfort and efficiency is offered to you by Qbic Hotels at low budget or discounted prices.

The best service is self service! Qbic Hotels has an easy to use self service check in terminal which will provide you with your room key. The Grab & Go Corner provides vending machines with home-made food from local bakeries and caterers, beverages, and a range of amenities.


The key element of Qbic Hotels consists of an exciting cube-shaped living space, appropriately called Cubi. Each Cubi has an astonishingly practical configuration, individually designed and built with attractive materials, offering great sleeping comfort and a unique experience.

The Cubi features an extra long hand made Hästens bed, Philippe Starck design bathroom elements, LCD TV, audio system, safe, high-speed Internet. And together with the ingenious work-and-dine set creates a state-of-the-art living environment. The stylish upholstery also allows for personal preferences; practical panels enable guests to instantly create their favorite background. Pressing the light button of the Cubi, you can create the atmosphere that best suits their mood of the moment; Mellow Yellow, Red Romance or Deep Purple Love…

Qbic Hotel WTC Amsterdam opened on July 1st 2007 and is located in the World Trade Center building, in the financial district and economic heart of Amsterdam (the South Axis), and very close to the RAI convention center and Schiphol airport.

Qbic Hotel Antwerp, will open early 2008. The hotel will be located right in the city center, in former office building Van Ommeren, the famous glass building dating from 1938, on the corner of the Lange Koepoortstraat and the Sint-Paulusstraat.

Qbic Hotel Maastricht, will open early 2008 and is located in the city center of this burgundy town in the most southern point of the Netherlands. Situated in the cozy neighborhood called Wyck, right accross from the train station, parallel to the main shopping street. It is surrounded by restaurants, café's, and a vast selection of shops.


The website of Qbic is also quite unique for the hotel industry. All reservations have to be prepaid. Paul explains ‘We work only with the best. We have partnered with Xotels for Revenue Management and Distribution. They have helped us reach great results. Qbic Amsterdam WTC opened July 1st, and both in July and August we reached 99% occupancy without overbooking or sacrificing rate. These guys have brought it down to a science’.

Patrick Landman of Xotels adds ‘It comes down to thorough preparation and planning. Our online marketing strategy and pricing strategy are intertwined. We know exactly when to turn which knob to be full almost every single day. As a result more then 50% of the business is coming in direct. Moreover all reservations are prepaid (no cancellations or refunds) which results in healthy cash flow for Qbic. Basically we have ROI on marketing spending before the guest even sets foot in the hotel. The website is revolutionary in every way.’ 

‘The next step is the expansion. We have Qbic Hotel openings on the agenda for early 2008 in Maastricht and Antwerp. Additionally will we expand into 8 to 10 major European destinations in the next 2 years.’ Patrick continues. ‘Qbic will be grown as a franchise chain. We are looking for local hoteliers or regional operators to partner with to grow the Qbic formula. All they have to do is run the hotel operations, we fill the rooms. It is the perfect partnership.’


QbicHotels BV
Wilhelminasingel 72
Tel: +31 43 321 11 11

Also See: IKEA Building a 140 room Tulip Inn Adjacent to the IKEA Concept Center in Delft, The Netherlands; Hotel Will be Furnished with IKEA Furniture / August 2007
Industrial, Flexible and Demountable (IFD) Building System at the Core of a New Dutch Hotel Group - citizenM Hotels / September 2007


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