September 19, 2007 � Branson, Missouri is a booming vacation destination
that attracts hundreds of thousands of families annually to its award-winning
headliner entertainment, theme parks, and golf courses. It is a favorite
location for conferences and military and family reunions, and one of the
largest spaces for conventions in Branson is operated by the Lodge of the
Ozarks. Branson works to keep its �country� roots, and The Lodge
of the Ozarks is a beautifully decorated property providing rustic elegance
to the guests. But there is nothing rustic about the new, single-image
database technology from NORTHWIND-Maestro PMS that the property installed
to automate its resort, convention center, club, spa and food services
operations.
�Lodge
of the Ozarks is among the busiest conference center hotels in Branson,�
said Randy Park, business agent for Morrell Hospitality, the property�s
owner. �Our property operates its own Club, similar to a Las Vegas
supper club, and Timber Creek restaurant. Today we are in the midst
of upgrading the entire property to attract a new, higher-rated guest segment.
To make our operation as efficient as possible, we installed the Maestro
Enterprise Suite of hotel
software to automate and integrate our entire operation on one database
for greater staff productivity, stronger financial management and better
guest tracking.�
Maestro automates the entire conference resort
In June 2007 the property implemented Maestro PMS to automate hotel
management operations and Maestro Sales and Catering to computerize
its conference sales management and catering business. The hotel
also installed Maestro POS on the same database for guest charge posting
and uses Maestro Work Order Scheduling to oversee its upgrade projects.
When the property�s new Spa is completed, Lodge of the Ozarks will install
Maestro�s Spa system to automate client scheduling, billing and reservations.
�The Maestro single-image database technology is ideal for any complex
conference center property because every module is integrated to give a
360-degree picture of each guest,� said Park. The system tracks guest�s
activities, whether in the hotel, convention center or dining to capture
charges at every touch point. The property will use Maestro Analytics
business intelligence solution to mine guest information to create effective
marketing campaigns based on each guest�s historical preferences.
Maestro understands the hotel business
�The Maestro installation team is excellent,� said Park. �The
system is so intuitive that our staff and management learned to use it
quickly. NORTHWIND understands the hotel business and its team took
time to see how we do business, then applied their system to optimize our
property�s operation.� Park is also impressed with Maestro�s financial
and operations reporting. �As business manager for Morrell Hospitality,
I appreciate solid reporting. We never looked for a report that the
system did not already provide.� Park noted that when the property�s
renovation is completed he expects the Lodge of the Ozarks will attract
a more highly rated guest segment. �The Maestro system has an integrated
Yield Management program that will enable us to optimize our rates when
we finish upgrading all areas of the hotel, conference center, dining outlets
and club.�
�Branson is a family destination that understands the importance of
caring for every guest during their stay,� said Park. �The primary
reason we selected the Maestro Suite was the company�s great service.
NORTHWIND-Maestro is a client-focused technology partner that delivered
on every part of our agreement.�
Maestro Property Management Suite
The Maestro Suite is comprised of over 20 integrated modules including
Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence
Tools, Sales and Catering, Multi-Property Management, Condo Owner Management
with Owner Web Functionality, Timeshare Owner Management with Owner Web
Functionality, Spa and Activities Management, Club Membership Management,
Yield Management, Golf Course Management, CRM, Central Reservation Office,
Corporate Enterprise Management, GDS Two-Way XML Connectivity or Integration,
ResEze Web Booking Engine, Work Order Maintenance, Fine Dining and Retail
POS, Table Reservations with Web Booking, Concierge and Guest Experience
Management.
About The Lodge of the Ozarks
The Lodge of the Ozarks is ready to assist guests in planning their
Branson vacation. The property is centrally located on the famous
Hwy 76 "Strip" within walking distance of countless shows, shopping, restaurants,
and attractions - including the new Titanic Museum. The Lodge
of The Ozarks is sure to impress you with its Vegas-Style Club Lounge &
Supper Club, as well as its Timber Creek Café. All you need
is right here - no wonder we're called The Jewel of Branson.
About
NORTHWIND � Maestro PMS
NORTHWIND, is recognized in the hospitality industry for its �standard
setting� Diamond Support Services and state-of-the-art Maestro technology.
The company is respected for being a partner that understands how to help
you boost productivity and strengthen management control for your hotel,
resort, conference center or multi-property group by providing flexible
solutions that increase productivity and maximize ROI. With a network of
dealers and offices worldwide, NORTHWIND is a leading supplier of software
for all types of hospitality operations including hotels, resorts, timeshares,
condominiums, retreats, state parks and clubs. Maestro applications are
engineered for operators who need to manage their enterprise in a real
time environment for the utmost operational control and profitability.
We know how important it is that you provide your guests a consistent
level of service and repeat recognition, while maintaining a 360 degree
guest view at every point of contact. NORTHWIND is empowering over
6500 users worldwide by delivering the industry�s most complete property
management solution suite with over 20 robust Maestro applications sharing
one single-image database. The Maestro Property Management Suite
may be deployed via Windows, UNIX, Linux, Terminal Services, ASP and Web
platforms. |