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Knowland Unleashes INSIGHT on the World of Hospitality
and Asks Hoteliers to Imagine…
Imagine a breakthrough tool that provides access to over $3 billon In group bookings


Salisbury, MD (September 21, 2007) – The Knowland Group announced today the launch of INSIGHT, a revolutionary product that will dramatically alter the way sales managers find group business! 

Knowland describes their product by asking hoteliers to imagine:

Imagine a simple, easy to use application that combines the intuitiveness of Google’s search engine with the latest in satellite imagery and mapping technology… An application that gives sales managers a bird’s eye view of hundreds of thousands of events, groups and meeting planners every day, across every hotel brand, type, shape and size.... An application that contains:

  • A database of virtually every event being held in a hotel or conference center
  • A search engine with the ease of use of Google
  • An internet mapping tool that gives you a bird’s eye view of everything
  • A commission based telesales team at your beck and call
These features, when combined with powerful filters and targeting tools will enable hoteliers to:
  • Target regional or national groups based on past meeting activity
  • Pinpoint local organizations to shift-share from major competitors
  • Schedule multiple sales blitz appointments in a matter of minutes 
  • Conduct highly targeted marketing campaigns 
  • Magnify sales teams with commission based telesales professionals
  • Much, much more!
The combination of these elements will truly change the way sales managers find and book new group business.  “We are truly excited by the launch of INSIGHT,” said Michael K. McKean, the firm’s chief executive officer, “Never again will a hotelier have to hear the words: ‘We don’t have any needs at this time’.  Just imagine, a tool that allows you to contact nothing but qualified, targeted sales leads – or click a link and we’ll do the selling for you!”

About The Knowland Group| Headquartered in Salisbury, MD, the Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry, world wide. Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit or call 888.841.2289

The Knowland Group 
(202) 842-9244

Also See: The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007

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