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Haven Holidays Selects JDA Software to Deploy
New Revenue Management System
Haven Partners to Leverage JDA’s Revenue Management Solution
to Maximize Sales Revenue Across its 36 U.K. Holiday Parks
London – September 28, 2007 – JDA® Software Group, Inc. today announced it has signed an agreement with Haven Holidays, part of the Bourne Leisure Group, to implement the JDA® Tour Revenue Optimizer solution to deliver accurate demand forecasts and an automated revenue management and pricing solution. The key objective is to maximize turnover within the Holidays Division of Haven Holidays, the United Kingdom’s leading holiday parks operator. In recent years, the company’s manual revenue management techniques have faced capacity constraints and rapidly changing demand patterns. The decision to select JDA technology to increase revenues was seen as a logical extension to current practices.

“As part of our constant drive to improve the quality of our 36 holiday parks, we continue to invest many millions of pounds every year in improving our estate both physically and aesthetically,” said Neil Davies, head of commercial at Haven Holidays. “These redevelopments have resulted in available capacity for the holidays business that remains relatively static. Therefore, future increases in turnover will largely be generated by increasing margins rather than volume. The adoption of state-of-the-art technology is crucial in enabling us to achieve our financial goals.”

Haven Holidays manages thousands of holiday packages, many of which have differing associated cost structures that can add complexity to the challenge of maximizing tariff. 

“This makes the revenue management of each park extremely challenging,” Davies said. “JDA’s expertise in the implementation of revenue management solutions across various sectors of the industry should ensure that we unlock the potential that exists within the holidays business. With more than half a million holiday packages sold each year and an increasing tendency to book late, it’s crucial that we react immediately to any change in demand and adjust prices accordingly.” 

Haven Holidays initially selected JDA because of its industry-leading forecasting solution, JDA® Demand, powered by Manugistics®, as well as its broad, cross-industry revenue optimization experience. JDA provides revenue optimization and demand forecasting solutions to leading companies, such as TUI UK, Continental Airlines Cargo, DHL and Eurostar. Within the hospitality industry, Omni Hotels and Carlson Hotels Worldwide leverage JDA’s revenue management solutions.

“We strongly believe that JDA shares our belief that the project’s success is based on partnership, and that this shared philosophy will deliver a robust solution, on time and on budget,” Davies said.

JDA’s Group Vice President of Revenue Management, Andy Archer, said, “The holiday business today is becoming increasingly complex, both in terms of the sheer number of available options, as well as the array of prices and promotions that make the industry such a competitive one. It’s impossible to manage such volumes of information without technology, and revenue management systems are proving their worth by making sure that revenues are always maximized. JDA’s Tour Revenue Optimizer solution is agile enough to be able to address the requirements of more specialized companies, such as Haven Holidays, as well as the larger and more complex trading models of operators like TUI UK. ”

About Bourne Leisure and Haven

Bourne Leisure is the U.K.'s leading provider of holidays and holiday home ownership in the U.K., with a turnover in excess of £700 million. Within the group are well known and established brands such as Haven Holidays, Warner and Butlins. Haven welcomes in excess of two million guests per annum and has been offering family holidays around the U.K. for more than four decades. Accommodation at its holiday parks include caravan holiday homes, chalets, lodges and apartments. 

About JDA Software Services Industries Group 
JDA Software Group’s Services Industries Group has pioneered industry leading pricing and revenue management solutions. Today, leaders in the service-based Travel, Transportation, Hospitality and Media industries leverage JDA’s expertise to maximize their profits. JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Harrah’s-Caesars Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI UK (formerly Thomson Holidays).

About JDA Software Group, Inc.

JDA® Software Group, Inc. (Nasdaq:JDAS) is the enduring demand and supply chain partner to the world’s leading retailers, manufacturers and suppliers, helping 5,500 customers in more than 60 countries realize real demand chain results. JDA has solidified a unique marketplace position, in that only JDA can offer a complete vertically-focused solution with the depth and breadth of capabilities necessary to enable the Customer-Driven Value Chain. JDA software solutions enable high-performance business process optimization and execution to achieve a connected view of the customer from raw materials flowing into production to end-consumer products at the shelf. With offices in major cities around the world, JDA employs the industry’s most experienced supply and demand chain experts to develop, deliver and support its solutions. For more information, visit, email or call 1-800-479-7382. 

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as “will,” and “expect” and other words with forward-looking connotations. In this press release, such forward-looking statements include, without limitation, Mr. Davies’s expectation that the JDA TRO solution will be delivered on time and on budget, and Mr. Archer’s claims that our solution will ensure that Haven’s revenues are always maximized.  Remarks concerning the anticipated benefits of using our products. The occurrence of future events may involve a number of risks and uncertainties, including, but not limited to: (a) that our products may not be successfully implemented or that the anticipated benefits of using our products will not be realized; (b) that JDA will be unable to deliver TRO on time and on budget; and (c) other risks detailed from time to time in the “Risk Factors” section of our filings with the Securities and Exchange Commission. Additional information relating to the uncertainty affecting our business is contained in our filings with the SEC. As a result of these and other risks, actual results may differ materially from those predicted. JDA is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise. 

"JDA” is a registered trademark of JDA Software Group. Any trade, product or service name referenced in this document using the name "JDA" is a trademark and/or property of JDA Software Group. All other trade, product, or service names referenced in this release may be trademarks or registered trademarks of their respective holders.


JDA Software Group, Inc.
14400 North 87th Street 
Scottsdale, AZ 85260

JDA Investor Relations
Lawrence Delaney, Jr., The Berlin Group
Tel: (714) 734-5000

JDA Public Relations Contact:
Phillip Worthington, PR Consultant
Tel: +33 (0) 467 660 621


Also See: Hotel Industry Executives Chart Future of Demand Forecasting at JDA Leadership Dinner; Hospitality Chain Stakeholders Discuss Innovations to Boost Revenue Optimization / July 2007
Carlson Hotels Worldwide Selects JDA Software To Implement Chain-wide Revenue Optimization Solutions; Carlson Partners with JDA to Drive Value for its Franchisees with Next Generation Revenue Optimization Capabilities / April 2007
Tour Operators to Gain Insights on Boosting Profitability at Upcoming JDA - TUI Webinar; JDA partners with TUI in January 18 event to help operators maximize revenue / January 2007
Dollar Thrifty Automotive Group Captures Sales Opportunities, Drives Improved Forecasting with JDA / January 2007
JDA® Software Group Adds Revenue Management Professionals to Services Industries Division; JDA grows Revenue Management Services with three industry professionals / December 2006
What Makes a Good Revenue Manager? More Than You Think; The best can raise RevPAR 3 to 7%. Use these tips to spot top talent and improve your chain’s bottom line / October 2006



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