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HOLLYWOOD, FL � September 11, 2007 -- ICE is pleased to announce the
implementation of a new multi-language feature within their online digital
brochures. Now, aside from being able to customize their content, hoteliers
will be able to promote their property�s rich media to worldwide markets
in eight different languages. It will now be significantly easier for hoteliers
to showcase their rich content around the globe through the use of mechanisms
designed to manage content that is created in multiple languages. The multi-language
feature also facilitates the efficient production of localized content,
helping to ensure consistency across multiple cultures and multi-language
sites.
The language options include: Chinese, English, French, German, Italian, Japanese, Portuguese, and Spanish. The new multi-language feature is expected to provide clients using ICE�s Content Management System (CMS) with the ability to instantly market themselves in numerous languages. Similarly, travel websites, tour operators, and other distribution partners will now be able to provide their online visitors with the option to view rich content in the language of their choice. With ICE Portal�s new multi-language feature, fixed category fields and the consumer-facing brochure navigation will be automatically translated, while all functionality will remain the same; only the consumer-facing interface will change based on the language selected by the user. Additionally, ICE will soon include the option of adding real time subtitles to any video in any of the eight languages; making is possible to create videos that can be more readily understood across different countries. Users worldwide should find the new language option easy to use and
accept. To change the display language all one has to do is
simply click on the �Language� drop-down menu in the top right corner of
the brochure viewer and select the desired language.
. �Translating our digital brochures helps accommodate diverse cultures and markets, and ultimately it makes it easier for our clients, the hoteliers to clearly showcase their properties around the world,� said Henry Woodman, President of ICE Portal. �More than half of our hotels are located outside the United States, so we certainly understand the importance of multi-language support.� About ICE
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Contact:
Marizel De La Torre
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