Hotel Online
News for the Hospitality Executive Launched As the Spa Community’s
First Social and Professional Networking Web Site 
Roswell Georgia  - July 31, 2007 - Estimates of the number of Spa consumer’s range from 30 to 60 million active spa goers in North America alone. Elisa Kayson,’s Publisher gave her elevator speech: “take social networking concepts from "My Space" and professional networking concepts from "LinkedIn", then add in a portion of your favorite consumer spa finding index along with management resources for the professional and you have the idea”

We noticed that most every other spa centric web site caters either to enthusiasts or to professionals. There is just no place on the Internet where both groups can come together in a productive “neutral” environment. Until Now! is the first spa portal welcoming both spa enthusiasts and spa professionals equally. Contrary to the idea of "Cliques" being exclusive to outsider, is definitely a "big tent" community environment welcoming everyone with an interest in the spa lifestyle. is actually a site within a site. There is the enthusiast area open to everyone with content targeted primarily to the spa consumer. There is also a dedicated professional’s home page. The “Pro’s” area offers all of the same features as the enthusiast area except the content is focused on the professional. One resource exclusive to the professional is the Career Line, an area where employers and job seeker can find each other.

Take a spin on MySpace and Friendster and most adults find amusement in the concept and technology, but relatively few practical reasons to keep coming back for more. They've been a boon to a mostly younger set of users looking to meet new friends, find a date, or just generally kill some time online. With this in mind SpaClique's EVP of Business Development Brian Cunningham said, "we have worked very hard to make our web portal practical as well as entertaining. More than anything, we hope becomes the place in the Spa community where members come to learn from each other, not just enthusiast-to-enthusiast or professional-to-professional but with quality communications in all directions that should help all community members have a better spa experience. 

As the first social\professional networking web site supporting the worldwide spa community, offers an interactive, user-submitted network of friends, business associates, personal profiles, blogs, groups, photos, and career referrals.

Resource areas available to members include the following:

  • General Interest Areas
  • A personal home page, detailed profile, and networking console for each member.
  • News from around the worldwide spa community.
  • A spa cuisine cookbook authored by member contributions.
  • [[SPA-WIKI]] A spa community encyclopedia also built via member contributions.

Enthusiast Interest:

  • Discussion forums with a range of enthusiast interest topics.
  • An enthusiast member blog area.
  • An information and graphically rich directory of spas and spa products.
  • A "special offers" classified advertising area listing hot deals from spas and spa product companies.
  • An events calendar dedicated to enthusiast activities. 
Professional Interest:
  • Discussion forums with a range of informative professional interest topics.
  • Career Line, a "help wanted" classified section with online candidate application tools.
  • A professional member blog area.
  • An information and graphically rich directory listing of providers of professional products and services.
  • A "special offers" classified advertising area listing hot deals from vendors and professional service providers.
  • A spa industry events calendar. has about 50 million active users with much of the activity centered around business making themselves visible to consumers. The same technology that lets members of social networking Web sites share blogs, photos, music and video has gained popularity among businesses. Not only have big technology companies such as Cisco Systems Inc. bought firms that design social networking software, but some professionals have begun to use sites like Facebook as a way to link with co-workers. LinkedIn, a business-contact networking site, has seen its ranks swell to 12 million in just four years. 

Brian Cunningham
(404) 474-1913


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