30 July 2007 - Luxury hotel company Rocco Forte Hotels
has today rebranded as The Rocco Forte Collection, operating under the
new positioning of �The Art of Simple Luxury�. The aim of the rebrand
is to reflect how far the company has come in ten years and the fact that,
like �collectables�, all nine (soon to be 14 hotels) are individual in
character and style but are linked by the company�s brand values of elegant
design and attentive personalised service.
As part of the rebranding, the company will introduce:
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A new website including a dedicated meetings section www.roccofortecollection.com
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A new logo
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A dedicated online resource for travel agents, providing a one-stop shop
for travel agents wanting to book or find out further details about any
of the Rocco Forte properties www.rfctraveltrade.com
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A toll-free central reservations phone number: 0800 988 4040
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A new look collection brochure, C&I directory and dedicated property
brochures to be rolled out over the next six months
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A new CD-Rom that includes interviews with Sir Rocco Forte and Olga Polizzi,
as well as extensive information on the properties and their meetings facilities
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Its own GDS code in autumn 2007
The Rocco Forte Collection includes:
- Hotel de Russie, Rome
- Hotel Savoy, Florence
- The Balmoral, Edinburgh
- The Lowry Hotel, Manchester
- Hotel Astoria, St Petersburg
- Hotel Amigo, Brussels
- Le Richemond, Geneva (re-opening September 2007)
- Brown�s Hotel, London
- Villa Kennedy, Frankfurt
- Hotel de Rome, Berlin
- The Charles Hotel, Munich (opening October 2007)
Future openings:
Prague - 2008
Verdura Golf & Spa Resort, Sicily � 2009
Marrakech - 2009 |