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Rocco Forte Hotels Rebrands as The Rocco Forte Collection
30 July 2007 - Luxury hotel company Rocco Forte Hotels has today rebranded as The Rocco Forte Collection, operating under the new positioning of �The Art of Simple Luxury�.  The aim of the rebrand is to reflect how far the company has come in ten years and the fact that, like �collectables�, all nine (soon to be 14 hotels) are individual in character and style but are linked by the company�s brand values of elegant design and attentive personalised service.

As part of the rebranding, the company will introduce:

  • A new website including a dedicated meetings section www.roccofortecollection.com
  • A new logo
  • A dedicated online resource for travel agents, providing a one-stop shop for travel agents wanting to book or find out further details about any of the Rocco Forte properties www.rfctraveltrade.com 
  • A toll-free central reservations phone number: 0800 988 4040
  • A new look collection brochure, C&I directory and dedicated property brochures to be rolled out over the next six months
  • A new CD-Rom that includes interviews with Sir Rocco Forte and Olga Polizzi, as well as extensive information on the properties and their meetings facilities
  • Its own GDS code in autumn 2007


The Rocco Forte Collection includes:
- Hotel de Russie, Rome
- Hotel Savoy, Florence
- The Balmoral, Edinburgh
- The Lowry Hotel, Manchester
- Hotel Astoria, St Petersburg
- Hotel Amigo, Brussels
- Le Richemond, Geneva (re-opening September 2007)
- Brown�s Hotel, London 
- Villa Kennedy, Frankfurt
- Hotel de Rome, Berlin
- The Charles Hotel, Munich (opening October 2007)

Future openings: 

Prague - 2008
Verdura Golf & Spa Resort, Sicily � 2009
Marrakech - 2009

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Contact:

The Rocco Forte Collection
Sue Heady 
Director of Communications
Direct line: 020 7766 3107
Email: [email protected]
70 Jermyn Street, London SW1Y 6NY
Tel: +44 (0)20 7321 2626   Fax: +44 (0)20 7321 2424
Website: www.roccofortehotels.com

 

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Also See: Rocco Forte Hotels and Bank of Scotland Acquire Le Richemond in Geneva for $79.3 million; Plans to Refurbish and Extend the Hotel to 125 rooms / July 2004
Stefano Gegnacorsi and Davide Bertilaccio Take New General Manager Posts with Rocco Forte�s Hotel Savoy and Le Richemond / September 2006
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