News for the Hospitality Executive
|Singapore, 25 July 2007 - IHG (InterContinental Hotels
Group) has promoted Dexter Chia, to vice president, sales & marketing,
Greater China. In his new appointment, Dexter will oversee brand performance
and extend IHG’s brand leadership in Greater China. He will also provide
direction with sales and marketing strategies to drive revenue and maximize
Previously regional director of sales & marketing, Greater China, Dexter has made significant contributions since joining IHG in 2005. He has helped established a leadership position for IHG’s hotel brands in China through various initiatives, and also strengthened Crowne Plaza’s brand equity through its affiliation with golf.
Edmond Ip, chief operating officer, Greater China, IHG, said: “We are delighted at being able to make this key appointment from within the company. Dexter’s role as vice president, sales and marketing, is an important step in ensuring the continued growth and success of IHG as the largest international hotel management company in Greater China. Dexter’s track record and proven experience in business development and strategic planning makes him the ideal person to spearhead our future growth. We are confident that he will uphold our rapid pace of growth, strengthen brand preference among consumers and establish IHG as the partner of choice for hotel developers in Greater China.”
Dexter has 18 years of experience in the hospitality industry. Prior
to IHG, he held regional sales and marketing positions at various companies,
including Shangri-La Hotels and Resorts and Pan Pacific Hotel and Resorts.
|Also See:||InterContinental Hotels Group Appoints Kieron Ritchard Vice President, Strategy Greater China / April 2005|
|Five Key Executives Form Greater China Leadership Team for InterContinental Hotels Group / May 2005|