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 HSMAI's Travel-related Marketing Competition, the Adrian Awards, 
Now Accepting 2007 Entries
Categories Revised & Expanded For Advertising, Public Relations
& Web Marketing in HSMAI Competition
MCLEAN, VA (July 24, 2007) – Travel and hospitality marketers will have the opportunity to show off their creativity, talent and ROI-producing pieces, programs, and campaigns by entering the Adrian Awards competition, the largest and most prestigious worldwide travel marketing showing of the industry’s top talent.  Entries are being accepted online through Friday, Sept. 14, 2007.  For competition rules, submission guidelines, and answers to the most frequently asked questions, visit
A well-renowned program of the Hospitality Sales & Marketing Association International (HSMAI), this worldwide competition honors innovation, action-producing advertising, public relations and web marketing in hospitality, travel and tourism.  All entries must be submitted online at
In its 51st year, the program makes up the largest travel-related marketing competition of its kind, embracing every segment of the industry including hotels, airlines, attractions, car rental companies, casinos, convention centers, cruise lines, destinations, restaurants, and spas, as well as timeshare and extended stay properties and industry suppliers.  Last year’s “Best of Show” winners were Hilton Hotels, Royal Caribbean International and Starwood Hotels & Resorts.
What and who are eligible to receive awards?

The competition is open to all travel-related industries. Work completed after January 1, 2005 is eligible for entry. Entries submitted in prior years may be resubmitted if the results of the campaign have changed significantly, or if additional elements have been added to the piece or program after January 1, 2005.

All entries are submitted online. Each entry must include a completed communications statement, including information on marketing objectives, target audience, research and planning, message, results, and budget. Supporting materials can be uploaded in a variety of electronic formats. To avoid entry problems, review file format and size requirements in advance. Click here for a full list of categories, file types, and upload specifications per category.

Entries may be submitted by travel industry organizations, advertising agencies, public relations firms, or any other type of communications professional; but entries must be submitted in the name of the organization for which the work was performed. The services of a public relations firm, advertising agency, or other promotional service may be used in the preparation and assembly of all entries.

Award winners may be asked to submit additional materials such as high-resolution media and a presentation board to be displayed at the gala. Failure to submit these materials will result in disqualification.

“‘Best of Show’ is like winning an Oscar for your client,” says Florence Quinn, president, Quinn & Co., whose agency received Public Relations Best of Show for both 2005 & 2006.
“Winning a Platinum Adrian is wonderful validation from the voice for sales and marketing management in hospitality,” notes Scott S. Williams, chief creative officer, senior vice president, Starwood Hotels & Resorts.
Peter C. Yesawich, chairman & CEO, YPARTNERSHIP, notes: “There’s no more flattering professional recognition than that conferred by one’s peers.  And, therein lies the thrill of winning an Adrian Award.” 

“We have made great strides over the past few years to bring the competition and gala awards event to a higher standard,” states Melanie Penoyar, CAE, director of development and awards competition for HSMAI.  “One of our major initiatives this year has been to expand the web marketing offering to match with current trends and technologies utilized by today’s top interactive agencies.”
Additionally, the entry categories have been significantly revamped for greater usability and clarity.  This is the fourth year of the competition’s online format, which has streamlined the process, allowing companies and judges from all over the world an opportunity to participate.
Winners will be showcased on Jan. 28, 2008 at the New York Marriot Marquis during the Adrian Awards Gala, a multifaceted, black-tie networking event featuring award-winning work, lifetime achievement, and the “Top 25 Most Extraordinary Minds in Sales and Marketing.”
In addition to the Platinum Awards and “Best of Show,” specialty awards will be presented by program benefactor partners DEPARTURES, TravelCLICK and Yahoo!
For more information, or to find out about sponsorship opportunities, contact HSMAI at 703-610-0245 or
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.


Hospitality Sales & Marketing Association International, 
8201 Greensboro Drive, Suite 300, 
McLean, VA 22102, phone (703) 610-9024

Also See: HSMAI Names “Top 25 Most Extraordinary Minds in Sales & Marketing” for 2006 / January 2007
HSMAI Annual Adrian Awards Honors Standout Campaigns in Advertising, Public Relations and Web Marketing / January 2005


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