News for the Hospitality Executive
|By Jim Butler, Hotel Lawyer | Author of www.HotelLawBlog.com
21 July 2007
Hotel leader Ali Kasikci has just tendered his resignation as Managing Director of the Peninsula Beverly Hills Hotel. He feels this is the best way to be able to fully explore new opportunities for the next step in his remarkable hotel career. For anyone looking to take their hotels or hotel company to a new level of luxury, this may be a once-in-a-lifetime opportunity as well.
Who is this man? What has he accomplished? What new challenges is he looking for?
A Managing Director for All Seasons -- One of the top luxury hotel leaders in the world.
Ali Kasikci (pronounced "Ka-see-kee") has had a long and illustrious career in the hospitality industry and with The Peninsula Beverly Hills. It will be a momentous event when, sometime in the next few weeks, Ali Kasikci leaves the hotel he personally guided to be universally recognized as one of the finest luxury hotels in the world. His first 12 months at the hotel gave more than a hint of this man's wonderful and very unique talent.
First 12 months -- turnaround from $6 million annual loss to $1.8 million profit.
When Ali joined the Peninsula in 1992, it was hemorrhaging financially, losing $500,000 a month. His most urgent mandate was the "impossible" task of staunching losses to "only" $100,000 a month for the year following his arrival.
Ali went to work. He hand picked a team of executives, developed a plan and then executed with unrelenting dedication to excellence. In his first 12 months, Ali took hotel occupancy from 52% to 74%, and raised ADR from $232 to $286. His stunning accomplishments also turned the hotel from $6 million a year in losses, to $1.8 million in net profits! After that, the sky was the limit. Today, The Peninsula Beverly Hotel is one of the most profitable hotels in the United States.
Leadership to first 5-star, 5-diamond hotel in Southern California.
The economic turnaround miracle would be enough for most Managing Directors in their first 12 months at a new hotel. But not Ali Kasikci. During this same period, Ali led the hotel to becoming the first 5-star and 5-diamond hotel in Southern California, a level or excellence it has never relinquished.
Under Ali's helm, The Peninsula Beverly Hills has been recognized by every credible industry survey, including Andrew Harper's Hideaway Report, Conde Nast Traveler's Hot List and Travel + Leisure's Worlds Best Awards, to name a few.
Ali Kasikci's -- "Independent Hotelier of the World."
Why is Ali such a success? He is charismatic. He is a real leader -- teaching, guiding, inspiring and always demanding perfection in himself and those around him.
South Africa and Kerzner.
Ali spent the first decade of his hotel career in South Africa, starting with Holiday Inns but quickly moving to the luxury segment that has been his abiding hallmark ever since. First he worked with hotel magnate, Sol Kerzner and his Sun International casino resorts, rising through the ranks to become food and beverage manager and ultimately a general manager.
Four Seasons Newport Beach
From South Africa, Ali came to the United States and joined the Four Seasons in Newport Beach California as director of food and beverage in 1987. That is where he met his wife, Donanne.
Ali says that Four Seasons taught him what it really meant to run a luxury hotel, and was one of the best educational experiences of his career. While at the Four Seasons Newport Beach, Ali earned his MBA by attending night classes at Claremont University's Peter F. Drucker Graduate Management School.
Recalling these times, Ali says, "In the classroom, I would rehash my daily experiences at the hotel so it became some sort of an experimental lab for my job and allowed me to make adjustments. It also taught me that to be an effective manager you have to constantly educate and reeducate yourself - from cradle to the grave."
Peninsula Beverly Hills
The Peninsula Beverly Hills opened in August 1991 and had a tough beginning. About 6 months after the hotel opened, Ali was recruited to become Resident Manager, and by October 1992, he became its third General Manager, leading the hotel to be universally recognized as one of the world's truly great hotels, constantly maintaining 5-stards from Mobil and 5-diamons from AAA.
In 1999, Ali was appointed Regional General Manager, USA West. In 2002, Ali was elevated to the position of Managing Director of The Peninsula Beverly Hills.
In 2004, he was named "Independent Hotelier of the World" -- just one of his many international recognitions over an unparalleled career.
The Wall Street Journal refers to him as "The Gatekeeper" to the posh, and USA Today claims that "His Hotel Lights Up The Stars."
Looking for new challenges
Having reached a pinnacle at The Peninsula Beverly Hills, Ali is looking forward to expand upon his already outstanding achievements and welcomes the new challenges the future brings. According to Ali, "timing is everything, and I've considered the idea of moving in a new direction for some time. I'm excited about the future and eager to embrace a new challenge."
Paraphrasing Winston Churchill, Ali says "This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning."
Ali Kasikci is one of the great hotel leaders of the world. It is a blessing to have him as a friend. It is an honor to be his lawyer. And it is exciting to see him prepare for the next step in his brilliant career.
About the Author
|Also See:||Ali Kasikci, GM The Peninsula Hotel in Beverly Hills, Advises Cornell Hotel Students to Learn How to Think / November 2002|
|The Hongkong and Shanghai Hotels Limited Finds Profits by Assuring its Peninsula Hotels Focus on Delivering the Highest Quality and Service Standards; The Peninsula New York Achieves 2006 Average Daily Room Rate of $698 at a 74% Occupancy / April 2007|