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Anita Heathcote to Lead European Sales for
Krisam Group and Global Events Partners
Based in London, Heathcote will provide sales support and management for Krisam’s
member hotels worldwide, and will leverage synergies with Krisam’s sister company, GEP

Washington, DC – July 17, 2007 – Krisam Group, the pioneering national sales company for independent and unique hotels, and Global Events Partners, (GEP), the leading partnership of destination management companies (DMCs) worldwide, announced that Anita Heathcote has been appointed to lead its London office as European sales representative for Krisam and GEP. 

Heathcote brings more than twenty years in corporate hospitality and sales management experience to her new role. She can be contacted at, or, or at + 44 (0) 208 875 8860.

“We are delighted to welcome Anita to her new role,” said Jim Schultenover, President of Krisam Group. “I have known Anita for many years and look forward to working with her once again. She is highly regarded in the industry, and brings unique experience and a strong track record of sales success to Krisam.” 

Krisam has been active in the European market, and last month announced the addition of the Jumeirah Carlton Tower, as its newest member hotel in the UK - bringing to more than 800 rooms the inventory that Krisam makes available to meeting planners in the sought after downtown London market.  Krisam has more than 40 member hotels located outside the U.S., and has 221 member properties worldwide.

Chris White, Chief Executive Officer of GEP, said, “We are happy to welcome Anita, and bring together our European sales and service functions under her leadership.” He concluded, “The combination of Krisam and GEP is powerful one for our customers, and Anita’s coordinated efforts will further increase their marketplace clout in the heart of Europe.” 

Heathcote said, “I am pleased to join Krisam and GEP at this important and promising moment in the companies’ worldwide growth.” She concluded, “I look forward to working closely with Krisam members worldwide, as well as DMCs in the GEP partnership, to build business, serve clients and leverage the tremendous international potential of these dynamic companies.”

About Anita Heathcote 

Anita Heathcote brings more than twenty years of corporate hospitality and sales experience to her new role at Krisam. She served most recently as Regional Director of Sales for The Ritz-Carlton Hotel Company in Europe. In this capacity she ran sales and marketing efforts in the UK, France, Benelux, Spain and Italy, focusing on Corporate, Group and Wholesale for all hotels. 

Anita also has more than eight years of experience years with Four Seasons, where she set up the company’s regional sales office in London. She has also worked with Mandarin Oriental, Hilton and for the Monaco Government Tourist and Convention Office. She speaks fluent French, enjoys equestrian sports, and specializes in building customer relations and developing new business.

About Krisam Group 

Krisam Group, a membership organization since 1975, is the top independent national sales office for hotels, and the leading advocate and service provider for meeting planners - offering a unique, end-to-end, suite of services to support planners and Krisam hotel members. For more information on Krisam Group, please visit

About Global Events Partners (GEP) 

Launched in 1999, Global Events Partners includes more than 70 leading destination management companies (DMCs) around the world.  A DMC is a professional services company possessing extensive local knowledge and resources, specializing in the design and execution of group tours, transportation, events, activities and program logistics. GEP partners provide consistently high quality DMC services in the most desirable locations worldwide. Thanks to affiliations with sister company, Krisam group – the top independent national sales office for hotels –, and production company August Jackson, GEP offers a unique “one-stop” solution for corporate meeting planners worldwide.  


 Michael Frenkel, MFC PR 
(212) 808-6556 

Kathleen McDermott 
(202) 775-5800 

Also See: Krisam Group adds Jumeirah Carlton Tower, London, as Newest Member / May 2007

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