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In Q1 2007, According to TravelCLICK . Quarterly eMonitor Reports Annual Growth for Room Nights at 5.7 Percent |
CHICAGO (Aug. 6, 2007) � TravelCLICK's quarterly eMonitor results indicate
continued steady health for the hotel industry based on electronic distribution
performance for the first quarter of 2007. The data shows that worldwide
electronic hotel revenue from the Global Distribution Systems (GDS) and
key Internet sites increased 16.8 percent over the first quarter of 2006.
The number of electronic room nights booked for the first quarter increased
5.7 percent over the same time last year, while the Average Daily Rate
(ADR) increased by 10.5 percent. The average length of stay for the first
quarter 2007 was 2.11 nights, nearly the same as last year.
eMonitor results are compiled from TravelCLICK�s comprehensive proprietary database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. The database of electronic distribution performance provides a comprehensive foundation for data analysis and trend forecasting that is used by the global hospitality industry in the development of integrated distribution strategy. Observations for the market based on this latest data include:
Travel Agent Component Travel agent bookings represented 81.2 percent of total room nights. The travel agent component of GDS bookings showed a 10.7 percent increase in ADR and a 15.8 percent increase in revenue versus the first quarter of 2006. Travel agents also continued to be a key source of higher rate business for hotels. The average rate for room nights booked through travel agents for the first quarter of 2007 was 43.6 percent higher than the average rate for room nights booked via the Internet for the same period last year. Internet Component Internet room nights, sourced from consumer online transactions on third-party websites powered by the GDS and Online Distribution Database (ODD), showed a gain of 10.7 percent compared to the first quarter of 2006. ADR was up 11.4 percent for Internet bookings, and revenue was up 23.4 percent compared to the same period last year. First Quarter 2007 Consumer Internet represented 18.8 percent of the total GDS/ODD ecommerce,
up from 15.1 percent last year.
GDS Performance by Market Segment Results for the first quarter of 2007 by market segment are shown below for GDS bookings only. All market segments except economy showed increases in room nights compared to the first quarter of 2006. All market segments showed increases in ADR compared to the first quarter of 2006. First Quarter 2007
Top Destination Markets In the first quarter of 2007, London was the top destination market, with double-digit growth. New York took top position for ADR and second position for room nights. The top 10 worldwide destination markets in room nights for GDS and ODD-powered third-party websites, in order, were: First Quarter 2007
To receive a free listing of first quarter 2007 results by top 50 cities worldwide in electronic bookings, please email [email protected]. GDS hotel booking summaries by individual local market also are available at www.travelclick.net. About TravelCLICK
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