News for the Hospitality Executive
Ten State Tourism Offices Recognized for Excellence
and Creative Accomplishment in Travel Marketing
|WASHINGTON, DC (August 21, 2007) The National Council
of State Tourism Directors (NCSTD) announced the winners of its 2007 Mercury
Awards program, which honor the best in state tourism office marketing
and promotion programs each year. Ten states were honored with thirteen
separate Mercury Awards. Entries ranged from print and broadcast
advertising to niche marketing. NCSTD is an industry council of the
Travel Industry Association (TIA). The awards were presented during
the August 18 closing ceremony of TIAs annual Educational Seminar for
Tourism Organizations (ESTO) in Phoenix, Arizona.
This years Mercury Awards competition produced a number of standout entries, said Todd Davidson, CEO of Travel Oregon and NCSTD Chairman. The winning entries reflect the depth of innovative and effective programs now being carried out by our industry.
Created in 1985, the Mercury Awards recognize state and territory tourism offices for excellence and creative accomplishment in travel marketing and promotion. The winning programs serve as models to foster imagination and innovation in the development of future destination programs.
The list of individual award winners follows:
Print Visitor Guide: Utah Office of TourismThe Travel Industry Association is the national, non-profit organization representing all components of the $700 billion travel industry. TIA's mission is to promote and facilitate increased travel to and within the United States. TIA is proud to be a partner in travel with American Express. For more information, visit www.tia.org.
The National Council of Destination Organizations, an industry council
of TIA, serves to enhance the effectiveness of tourism destination marketing
professionals and organizations through communications, networking, education
and public policy involvement.
|Also See:||CVB's from Indianapolis, Las Vegas and Lee County (Florida) Recognized with 2007 Destiny Awards for Marketing Programs and Special Projects / August 2007|