News for the Hospitality Executive
Westin Hotel Brand Creating a SuperFoodsRx Focused Menu;
Adding More Brain Food -
Blueberries, Wild salmon, Avocados and Spinach
|WHITE PLAINS, N.Y.August 15, 2007 - As part of Westin's
ongoing commitment to personal renewal they are teaming up with SuperFoods
Partners LLC, owners of the SuperFoodsRx brand, to become the first hotel
brand to create a SuperFoods focused menu for their guests. SuperFoods
known for being health-enhancing and rich in antioxidants and phytonutrients
will be the main ingredient in Westin signature dishes such as banana oatmeal
brule, green-tea-infused salmon and molten dark chocolate cake. The initiative,
which is currently rolling out in 25 Westin hotels in the U.S. and Canada,
will go global in 2008 with the introduction of the Westin Signature Breakfast,
a SuperFoods breakfast selection that will be offered at all Westin properties.
Westin Hotels recently announced that it will eliminate all artificial
trans-fats from the food and beverage operations at its hotels in the U.S.,
Canada and the Caribbean by the end of 2007.
"We are proud to be the first hotel brand to embrace the SuperFoods concept," said Sue Brush, senior vice president of Westin Hotels & Resorts. "Advancing the health benefits of the SuperFoods on our menus underscores Westin's commitment to helping guests live their best lives and create healthful habits that will stay with them long after their stay with us."
Based on the nutritional concepts outlined in the bestselling series of SuperFoodsRx books, which are published by SuperFoods Partners LLC, the Westin SuperFoods menu is not restrictive and is not a diet. Rather, SuperFoods--fruit, vegetables, grains and proteins which are known to improve well-being and longevity--are highlighted. The SuperFoodsRx greenleaf logo featured at the bottom of the menu signifies that it has been approved by SuperFoodsRx's team of nutritionists and doctors, and that the menu contains nutritionally significant amounts of one or more of the SuperFoods.
Key to the SuperFoodsRx philosophy, and likewise to the new Westin menu, is "food synergy." Emerging science shows that certain foods play off of each other. *Food synergy refers to foods that, when paired together, are even more nutritious than when they are eaten separately, for example:
In addition to incorporating the SuperFoodsRx theme, Westin's new menu features enhanced design including crisp imagery and improved readability.
The menu is the latest in a string of initiatives rolled out recently with a focus on personal renewal, including the recent formation of the Westin Renewal Council, a panel of six lifestyle experts who advise the brand on wellness initiatives. The council provides a full range of advice to help guests and non-guests alike lead happier, more fulfilling lives via a newly launched website, www.findrenewal.com.
Westin Hotels & Resorts, with more than 146 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT - News). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Meridien® and the recently announced Aloft(SM) and Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
About SuperFoods Partners LLC
This press release contains forward-looking statements within the meaning of federal securities regulations.
* These statements have not been evaluated by the Food and Drug Administration. These foods are not guaranteed to diagnose, treat, cure, or prevent any disease.
Starwood Hotels & Resorts
|Also See:||Westin Explores Travelís Impact on the Body, Mind and Spirit; Tackles the Physiological and Psychological Effects of Travel / November 2006|