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Starwood Hotels & Resorts Worldwide Chooses EZ Yield V3
as their Channel Management Solution
WHITE PLAINS, NY- (August 08, 2007) After trials and extensive research of available channel management systems, Starwood Hotels and Resorts Worldwide announces EZ as their global channel management partner.

Since late April 2007, over 40 Starwood hotels throughout Europe, Asia Pacific, and North America have quickly and efficiently transitioned to the EZYield V3 system.

“Starwood’s decision to partner with EZ Yield was a simple one to make,” says Althea Peabody, Global Account Director for Starwood Hotels & Resorts Worldwide.  “They offer an excellent service that provides our Revenue Management teams with more time in their days to spend on crafting new strategies since they are now spending less time managing multiple extranets.  By making it so easy to partner with additional Internet travel sites we have opened the door for new revenue channels for our hotels.”

“We are excited to have Starwood Hotels and Resorts as a global customer”, says Edward St.Onge, President and Co-Founder of EZ, “ This roll out shows how brands can give smart control to their hotels while still offering the freedom of working with Internet travel websites utilizing extranets.  We look forward to this long term roll out and partnership that will surely benefit both companies greatly!”

The EZYield V3 Channel management platform allows Starwood Hotels to simultaneously update Rate, Allotment, Stay restrictions, and packages across 200+ travel websites.  With features such as Red Arrows, Global Allotments, Room Differentials, Companion Yielding, and customizable views, there is no question as to why the EZYield V3 system is the premier choice for hotels the world over.

About EZ

EZ, Channel Management Made EZ 

EZ Yield is the inventor of online travel website extranet automation (Channel Management). The EZ S.P.I.D.E.R. yielding platform updates major inventory options for its affiliate partners and provides both the hotelier and their "contracted" wholesaler Web sites with a powerful, time-saving solution. EZ provides multiple encrypted yielding methods that allow hoteliers to update rates, availability, allotments, cut-off dates, blackout dates, and minimum night stays simultaneously across the "spectrum" of their "contracted" Internet wholesalers.  Visit EZ Yield at or stop by our Booth#481 at this year’s HITEC show in Orlando.

For more information on EZ contact:

North American Hotels contact:
407-629-0900 ext 16

International Hotels contact:
Europe +49 172 3172 322
Asia-Pacific +614 1433 3331
Americas +1 213 341 1434

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc.® is one of the leading hotel and leisure companies in the world with approximately 870 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit


Kim Stephenson



Also See: Greystone Hospitality Chooses EZ Yield for Their Channel Management Needs / June 2007
Ginn Resorts Customizing Channel Management with EZ Yield's New V3 Platform / June 2007
Affinia Hotels Selects EZ Yield for Distinctive Channel Management / May 2007
Listen to Edward St. Onge, Co-founder of EZ Yield, Discuss EZ Yield's New V3 Which Will Take Channel Management to the Next Level / Hotel Online One on One Interview / May 2007
EZ Named Finalist in Travel Industry Association’s New Innovator Award / April 2007
EZ Taps Kim Stephenson to Join the Team as Corporate Director of Operations / March 2007
The Quest is Over for ResortQuest, They Have Discovered! ResortQuest, the nation's leading vacation property management company, has chosen EZ as the solution to its channel management needs / January 2007


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