| Portsmouth, NH - August 29, 2007 � Newmarket
International, Inc., the leader in sales and catering solutions for
the hospitality industry, today announced that Real Hotels & Resorts,
a leading hotel management company, selected Newmarket�s Delphi Multi Property
Edition® (MPE) to help drive growth and innovation. Delphi MPE, the
leading application for automating group sales, catering and event processes,
will enable Real Hotels & Resorts to increase sales productivity, share
critical business information across its hotels and cross-sell its properties.
�The benefits of Delphi Multi Property Edition were immediately apparent to us � the ability to pull together account and contact information in a centralized place, cross-sell across our different properties and the ability to report in real-time on our business under one flag � it is invaluable,� said Camilo Bolanos, Director of Marketing and Business Development at Real Hotels & Resorts. �We will use Delphi to connect our different properties and improve our group sales and catering business.� Real Hotels & Resorts, formed from Grupo Real in 2006, operates successfully in alliance with three large hotel chains: InterContinental Hotels Group, Choice Hotels International and Marriott Hotels and Resorts. At the present time the group operates 16 hotels in Central and North America. With Delphi MPE in place, Real will be able to sell across all the IHG properties, share one view of the inventory available and create better customer loyalty among its properties. As an additional benefit, the system will improve workflow and reporting on business data. Delphi�s Profit Pack, the integrated, online yield management capability in Delphi, also appealed to Real. �With Profit Pack we will able to determine the most lucrative pricing over a period of dates. We are excited about enabling our sales team to sell at the best rate in order to increase revenues,� added Bolanos. �It is great to see a fast-growing company such as Real Hotels and Resorts realize the benefits of bringing its properties under one brand into a centralized system,� said Sean O�Neill, Chairman and Chief Executive Officer at Newmarket International, Inc. �We look forward to working with this group now and to our partnership as they expand in the future.� About Real Hotels & Resorts Real Hotels & Resorts, Grupo Poma�s Hospitality Division, is a leading lodging company with nearly 4,500 available rooms distributed within its 27 hotels opened or under development in the United States, Central and South America and the Caribbean. Real Hotels & Resorts operates hotels under the Marriott, JW Marriott, Courtyard by Marriott, InterContinental, Clarion, Quality, Comfort Inn and Sleep Inn brand names. The company is headquartered in San Salvador, El Salvador and had approximately 3,500 employees at 2006 year-end. It is ranked as one of the top hotel management companies in Latin America having received multiple awards and recognitions for its high service standards and product consistency across its entire property portfolio. For more information or reservations, please visit our web site at www.realhotelsandresorts.com. About Newmarket International
Newmarket, Delphi and Delphi Multi Property Edition are the registered trademarks of Newmarket International, Inc. |
