Hotel Online  Special Report


.Real Hotels & Resorts Selects Newmarket International’s Delphi®
to Power Its Group Business Strategy
Leading Central American hospitality management company will leverage
Delphi to connect its InterContinental properties

Portsmouth, NH - August 29, 2007 — Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced that Real Hotels & Resorts, a leading hotel management company, selected Newmarket’s Delphi Multi Property Edition® (MPE) to help drive growth and innovation. Delphi MPE, the leading application for automating group sales, catering and event processes, will enable Real Hotels & Resorts to increase sales productivity, share critical business information across its hotels and cross-sell its properties. 

“The benefits of Delphi Multi Property Edition were immediately apparent to us – the ability to pull together account and contact information in a centralized place, cross-sell across our different properties and the ability to report in real-time on our business under one flag – it is invaluable,” said Camilo Bolanos, Director of Marketing and Business Development  at Real Hotels & Resorts. “We will use Delphi to connect our different properties and improve our group sales and catering business.”

Real Hotels & Resorts, formed from Grupo Real in 2006, operates successfully in alliance with three large hotel chains: InterContinental Hotels Group, Choice Hotels International and Marriott Hotels and Resorts. At the present time the group operates 16 hotels in Central and North America. With Delphi MPE in place, Real will be able to sell across all the IHG properties, share one view of the inventory available and create better customer loyalty among its properties. As an additional benefit, the system will improve workflow and reporting on business data. 

Delphi’s Profit Pack, the integrated, online yield management capability in Delphi, also appealed to Real. “With Profit Pack we will able to determine the most lucrative pricing over a period of dates. We are excited about enabling our sales team to sell at the best rate in order to increase revenues,” added Bolanos.

“It is great to see a fast-growing company such as Real Hotels and Resorts realize the benefits of bringing its properties under one brand into a centralized system,” said Sean O’Neill, Chairman and Chief Executive Officer at Newmarket International, Inc. “We look forward to working with this group now and to our partnership as they expand in the future.”

About Real Hotels & Resorts

Real Hotels & Resorts, Grupo Poma’s Hospitality Division, is a leading lodging company with nearly 4,500 available rooms distributed within its 27 hotels opened or under development in the United States, Central and South America and the Caribbean.  Real Hotels & Resorts operates hotels under the Marriott, JW Marriott, Courtyard by Marriott, InterContinental, Clarion, Quality, Comfort Inn and Sleep Inn brand names.  The company is headquartered in San Salvador, El Salvador and had approximately 3,500 employees at 2006 year-end.  It is ranked as one of the top hotel management companies in Latin America having received multiple awards and recognitions for its high service standards and product consistency across its entire property portfolio. For more information or reservations, please visit our web site at

About Newmarket International

Newmarket International, Inc. ( is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 9,000 installations in over 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, Cologne (Germany), London, Shanghai, Singapore and Sydney.

Newmarket, Delphi and Delphi Multi Property Edition are the registered trademarks of Newmarket International, Inc. 


Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
(603) 436-7500
Direct: (603) 427-5759

Also See: Newmarket International Launches New Version of its Daylight Sales and Catering Application; New capabilities include powerful integration with market leaders Passkey and Cendyn / August 2007
White Lodging Selects Newmarket International's Delphi® Sales & Catering Solution; Delphi will be rolled out to over 100 hotels to help increase sales productivity and the sharing of critical business data / June 2007
Newmarket International Starts the Power Selling Revolution with the Release of Delphi® 9.5; Delphi 9.5 sets a new standard for sales excellence in the hospitality industry / June 2007
Hyatt Hotels Selects Newmarket International's Daylight® ASP to Transform its Operations and Enhance Customer Service; Hyatt will integrate Newmarket's® sales and catering solution with its proprietary Envision sales application via an ASP model / June 2007
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Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
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