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Winegardner & Hammons

Top Ten Hospitality Trends
for Summer and Fall 2007

For twenty years, North Pacific Management, Inc. has owned and managed prime hospitality and commercial real estate in the lush and thriving Pacific Northwest. With experience managing full-service hotels and outstanding restaurants our company is poised to spot emerging market trends.  Here are our top ten hospitality trends for Summer and Fall 2007.

1. Drink Local -- Everyone’s heard of eating local but now things are moving one step further. Consumers are becoming more aware of and interested in local sustainable products and the results can be seen in almost every corner of the industry.  Local beers and wines are popping up on beverage menus and local lavender, coffee beans, berries and fruit purees are being used as ingredients and garnishes for signature cocktails.

2. Bye, Bye Armoire -- In the case of hotel rooms the old saying, “bigger is not always better” just doesn’t ring true.  Consumers are looking for more in their rooms and the industry is looking for a way to deliver.  Short of a major remodel, the answer seems to be making guest rooms appear larger by removing unnecessary furniture.  Armoires are out and wall mounted flat panel televisions are in.

3. Better Business Bureau -- Business travel is a huge industry and everyone is trying to capture this niche group.  With added perks such as free newspapers of choice delivered to rooms, continental breakfast, finger food and wine and beer delivered in-room business travelers are treated more like elite club members than travelers.  Look for hotels to offer over the top perks like in room delivery of Schwinn exercise bikes and Bowflex machines.

4. Craving Human Contact -- Automated phone systems and outsourced customer service departments just aren’t the same as talking directly to a person.  It seems the best people to answer questions about the property and take reservations are the property’s full time staff.  Knowledgeable people with personalized service means better customer experience.

5. The Anti-Buzz Word Movement -- Words like “sustainable” and “boutique” are commonplace in the hospitality industry but these properties don’t always deliver. Guests are looking to see the results every time they check-in or dine at any location. 

6. Teach Experiences -- Consumers are looking for more than just a room or a meal--they’re looking for an experience. With knowledge to spare, sometimes staff experience can give customers a unique and educational perspective.

7. Silly Holidays are Reason to Celebrate -- Who knew June 16th was National Fudge Day?  Silly and unusual holidays offer a reason to celebrate, even if it is just an excuse to eat a sweet treat. They also create and easy and unique way to reach out and talk to people and give customers a varied experience. 

8. It's Not Easy Being Green -- It seems like everyone is interested in green properties and moving toward environmentally friendly business practices. Restaurants are switching to biodegradable containers, stickers and adhesives are being left off take-out packages with more services sure to follow.

9. A Hotel’s Best Friend -- These days it seems like everyone is traveling with their four legged companions.  Consumers are looking for hotels that are more than just accepting of furry guests, opting instead for properties that pamper pets.  Specialized services, doggie care packages and other pet amenities are becoming an essential travel service.  Restaurants are seeing the benefits of catering to pets as well--fresh baked dog treats are showing up on more restaurant menus, much to the delight of two and four legged travelers.

10. Beer Sommeliers Pour it On! -- Forget wine sommeliers and specialty pillow bars.  Travelers are looking for a low-key, relaxed pairing option and our crystal ball predicts that beer sommeliers will soon be filling this niche.   Offering pairing suggestions of beer and food these brew specialists will give guest a unique view of the local beer scene.

Bruce Stevenson, Mark Stevenson and Warren Bean formed North Pacific Management, Inc. in 1983 to manage the real estate interests of the Stevenson family. Their operational excellence and knowledge of the hospitality industry quickly attracted clients and investors.

Through the years North Pacific Management has grown extensively. Independently owned and staffed with over 800 employees, we manage a wide variety of properties – from hotels and restaurants to racquet clubs and large commercial properties.


North Pacific Management, Inc.
1905 SE 10th Avenue, Portland, Oregon 97214
Phone: 503-425-1500

Also See: Top Ten Issues in the Hospitality Industry for 2007 / International Society of Hospitality Consultants / November 2006


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