Hotel Online  Special Report

.Newmarket International Launches New Version
of its Daylight Sales and Catering Application 

New capabilities include powerful integration with market leaders Passkey and Cendyn


 Portsmouth, NH - August 20, 2007 — Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced the launch of its latest version of Daylight®, a flexible group sales and catering application. The new version includes powerful integration with Cendyn’s eProposal™ and Passkey Hotel Direct, giving customers the tools required to increase productivity and book more business. 

With over 9,000 installations in over 110 countries, Newmarket has deep experience in group sales and catering, and its solutions help companies increase revenue and customer satisfaction. Now, with the Daylight integrated solution, companies can better manage both their group housing and their Request for Proposal (RFP) processes. The integration with Passkey Hotel Direct, a single property group reservation tool, moves information directly into Passkey’s application from Daylight, eliminating the need to enter duplicate data and reducing errors and inconsistencies. The integration also allows for the sharing of important data such as new bookings, changes to bookings and final production numbers. 

“We are pleased to be working in close partnership with Newmarket to provide customers with a superior set of tools to manage their group housing process,” said Sam Fahmy, Vice President of Marketing and Products at Passkey, the worldwide leader in online group reservations. “By helping to streamline this critical function, companies will be able to focus their efforts on bottom line issues, servicing and closing business and not data entry.”

The Daylight integration with eProposal™, an electronic sales proposal response tool, is designed to provide customers with an improved set of tools for responding to RFPs. In the new version of Daylight, a user can select booking information and save it to eProposal™. Once the information is saved a user can create, modify, view and send an eProposal™ to a potential customer within minutes, providing excellent and timely customer service. 

“To put it quite simply, the integration between Daylight and eProposal™ gives our customers the ability to respond to leads before the competition,” said Robin Deyo, Executive Vice President and Co-Founder at Cendyn. “The seamless sharing of information between applications is a must in today’s hospitality industry.”

“Our customers are demanding integrated solutions in which different vendors come together seamlessly and provide the tools for competing in today’s dynamic marketplace,” said Sean O’Neill, Chairman and Chief Executive Officer at Newmarket International, Inc. “With this release of Daylight, we are giving customers a powerful and holistic solution to help them succeed.”

About Passkey 

Passkey is the worldwide leader in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based application to optimize group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make and manage their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. 

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners, and DRV Investments, LLC.

About Cendyn

Cendyn is a full-service interactive marketing firm established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.  Specializing in turnkey solutions for the travel and hospitality industry as well as other business-to-business and consumer focused industries, the innovative products of this Boca Raton, Florida-based company are in use by more than 6,000 hotels worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design and development, search engine marketing, branding and logo development, along with many other interactive products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eContact™, eConnectivity™, eBooker™, eMenus™ eMail/Direct Mail™ and eVisibility™ among others. For a complete list of products and services, visit Let Cendyn show you how far an idea can go! 

About Newmarket International

Newmarket International, Inc. ( is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 9,000 installations in over 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, Cologne (Germany), London, Shanghai, Singapore and Sydney.

Newmarket and Daylight are the registered trademarks of Newmarket International, Inc. eProposal is a trademark of Cendyn. 


Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
(603) 436-7500
Direct: (603) 427-5759

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

Also See: White Lodging Selects Newmarket International's Delphi® Sales & Catering Solution; Delphi will be rolled out to over 100 hotels to help increase sales productivity and the sharing of critical business data / June 2007
Newmarket International Starts the Power Selling Revolution with the Release of Delphi® 9.5; Delphi 9.5 sets a new standard for sales excellence in the hospitality industry / June 2007
Hyatt Hotels Selects Newmarket International's Daylight® ASP to Transform its Operations and Enhance Customer Service; Hyatt will integrate Newmarket's® sales and catering solution with its proprietary Envision sales application via an ASP model / June 2007
De Vere Collection Leverages Newmarket International's Solutions Across 58 Properties; Leading UK hotel group turns to Newmarket® to optimise its sales, catering and events business / March 2007
Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007
Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007
Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007
Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007
Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007
Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007
Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006
InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
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