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Michael Pace Named General Manager of W San Francisco, Replacing
Toni Knorr Who Moves to St. Regis Hotel, San Francisco
SAN FRANCISCO (August 9, 2007) -- W Hotels Worldwide is pleased to announce the appointment of Michael Pace as general manager of W San Francisco, the city’s foremost design hotel.  Pace replaces Toni Knorr, the longtime W GM who recently took over the general manager duties at the St. Regis Hotel, San Francisco.

Pace joins W San Francisco from Kimpton Hotels, where he has successfully led various San Francisco hotels as general manager since 1998.  His most recent position was that of general manager for the 236-room Hotel Serrano in San Francisco.  Known for his passionate commitment to guest services, Pace has also established himself as a vocal advocate for environmental issues.  While at Kimpton Hotels, he created and launched the company-wide “Earthcare” program, one of the leading environmental programs in the hospitality industry.  To date, the program has received more than 18 environmental awards and certifications nationwide.  Pace is frequently invited to speak at national environmental meetings.  Additionally, Pace is actively involved in the local community, serving as a director on the board for the San Francisco Convention and Visitors Bureau, chairman of the Hotel & Restaurant Foundation’s scholarship committee, as well as developing hotel internships with local universities, and supporting non-profits through leadership in the Hotel Nonprofit Collaborative.

“I am excited to join the W team and look forward to contributing to W San Francisco’s continued success,” said Pace.  “W San Francisco is one of the brand’s signature properties, offering a trendsetting mix of innovative design, thoughtful amenities and a strong cultural aesthetic.  I have long been intrigued by the unique W guest experience, and I very much look forward to raising the bar even higher.”

The 31-story, 410-guestroom W San Francisco, designed by Hornberger & Worstell, opened its doors in May 1999, introducing the W brand to the West Coast.  Since then, W San Francisco and XYZ restaurant have received numerous accolades, including Travel + Leisure’s “500 Best Hotels in the World,” the AAA four-diamond award, and Wine Spectator’s Best of “Award of Excellence.” 

XYZ, the hotel’s 90-seat destination restaurant, features a menu of sumptuous seasonal California-inspired dishes and an award-winning wine list.  The mezzanine bar overlooking the restaurant offers an unparalleled list of vintages, cocktails and light fare. 

The W Café, adjacent to XYZ, provides a relaxed setting for morning coffee and in the evening transforms into a stylish rendezvous for drinks and events.  A favorite venue for art exhibitions, film screenings, fashion gatherings and music events, W San Francisco has firmly established itself as the most hip, stylish and forward-thinking luxury hotel in the city.

Located on the forth floor of the hotel, Bliss Spa, best known for its fun approach to body and skin care, is a 5,000-square-foot, full-service spa that offers a retail boutique, three movie-while-you-manicure nail stations equipped with personal flat screen TVs and DVD players, eight treatment rooms, and men’s and women’s lounges opening onto adjoining terraces with cityscape views.

W San Francisco is located at 181 Third Street at Howard.  Telephone:  415.777.5300.  Web site:

About W Hotels Worldwide
W Hotels is a global lifestyle brand with 21 properties in the most vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort, and cultural influences from fashion to music to art and everything in between. W’s first residential property, W Dallas-Victory, opened in June of 2006, and soon thereafter was named a Forbes Magazine “Top Business Hotel.” W Residences, offering the W lifestyle at home, have been announced for Scottsdale (2008), Midtown Atlanta (2008), Fort Lauderdale (2008), Buckhead (2008), Hoboken (2008), Downtown Atlanta (2009), Downtown New York (2009), South Beach (2009), Phoenix (2009), Hollywood (2009), Philadelphia (2009), and Austin (2010). Internationally, W has announced plans for hotels in Istanbul (2008), Doha (2008), Hong Kong (2008), St. Petersburg (2008), Athens (2008), Santiago (2008), Milan (2008), Dubai-Festival City (2008), Shanghai (2009), Barcelona (2009), Guangzhou (2010), and Dubai-The Palm (2010). W’s first Retreat & Spa, W Maldives, opened in September of 2006 and in March of 2007, received the prestigious Travel + Leisure Design Award for Best Resort.  W has plans to open Retreat & Spa hotels in Vieques (2008), Koh Samui (2008), and Verbier (2010), the latter of which will serve as W’s first ski retreat. For more information, visit


Amie Rubenstein

Also See: Elias Assaly Appointed General Manager of the St. Regis Hotel and Residences San Francisco; The 260-room Hotel and 102 Residences Set to Open in Summer 2005 / December 2004


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