Will Advise and Bring to Life the Brand’s Positioning of Personal Renewal
|WHITE PLAINS, N.Y.--May 16, 2007 - --Westin Hotels & Resorts today
announces the formation of the Westin Renewal Council, a panel of six lifestyle
experts who will advise on initiatives that bring to life the brand’s positioning
of personal renewal. Westin partnered with Creative Artists Agency (CAA)
of Los Angeles to identify top experts to provide tips and editorial content
for a new dedicated website along with the hotel industry’s first signature
in-room television channel. The Renewal Council—which includes trainer
to the stars David Kirsch, renowned psychologist Dr. Dale V. Atkins and
TV’s home-makeover consultant Vern Yip—will provide a full range of advice
that will help guests lead happier, more fulfilling lives.
Westin will introduce the Renewal Council to hotel guests through an exclusive in-room television channel to include lifestyle content and renewal-inspired programming. Working with Westin and their in-room entertainment group, Council Members will help develop programming specific to their areas of expertise and advise on the direction of the channel, which is in development and anticipated to begin appearing in rooms in the beginning of 2008.
Westin also announced today the interactive website www.findrenewal.com, where visitors—Westin guests and non-guests alike—can read advice, recipes and tips from the Renewal Council, organized in helpful categories such as “Unwind”, “Energize” and “Create”. Ranging from how to infuse your workspace with personal style to eating well for better performance on the road, the daily tips are available via email and RSS feed and can also be delivered directly to users’ desktops or blogs via a custom widget. Designed by digital brand consultants Electric Artists, findrenewal.com is the only place on the Internet that brings together renewing tips from such an esteemed and independent variety of professionals.
“The Westin Renewal Council was introduced to help people live their best lives,” said Sue Brush, senior vice president of Westin Hotels & Resorts. “With an in-room channel for guests and a dedicated website that features rich content cultivated by the council, our hope is to be a daily resource for people in search of simple and meaningful ways to enrich their lives.”
Meet the Westin Renewal Council
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
Starwood Hotels & Resorts
|Also See:||Devoid of Room shots or Fluffy Beds, Westin Hotels Multi million Global TV and Print Ad Campaign Stirs the Senses / March 2006|
|Westin's Decision to Go Smoke-free Reinforces the Brand's Positioning Around Personal Renewal / August 2006|