Hotel Online  Special Report




Westin Hotels & Resorts Forms Renewal Council, a Panel of Six Experts, Who
Will Advise and Bring to Life the Brand’s Positioning of Personal Renewal
WHITE PLAINS, N.Y.--May 16, 2007 - --Westin Hotels & Resorts today announces the formation of the Westin Renewal Council, a panel of six lifestyle experts who will advise on initiatives that bring to life the brand’s positioning of personal renewal. Westin partnered with Creative Artists Agency (CAA) of Los Angeles to identify top experts to provide tips and editorial content for a new dedicated website along with the hotel industry’s first signature in-room television channel. The Renewal Council—which includes trainer to the stars David Kirsch, renowned psychologist Dr. Dale V. Atkins and TV’s home-makeover consultant Vern Yip—will provide a full range of advice that will help guests lead happier, more fulfilling lives. 

Westin will introduce the Renewal Council to hotel guests through an exclusive in-room television channel to include lifestyle content and renewal-inspired programming. Working with Westin and their in-room entertainment group, Council Members will help develop programming specific to their areas of expertise and advise on the direction of the channel, which is in development and anticipated to begin appearing in rooms in the beginning of 2008. 

Westin also announced today the interactive website, where visitors—Westin guests and non-guests alike—can read advice, recipes and tips from the Renewal Council, organized in helpful categories such as “Unwind”, “Energize” and “Create”. Ranging from how to infuse your workspace with personal style to eating well for better performance on the road, the daily tips are available via email and RSS feed and can also be delivered directly to users’ desktops or blogs via a custom widget. Designed by digital brand consultants Electric Artists, is the only place on the Internet that brings together renewing tips from such an esteemed and independent variety of professionals. 

“The Westin Renewal Council was introduced to help people live their best lives,” said Sue Brush, senior vice president of Westin Hotels & Resorts. “With an in-room channel for guests and a dedicated website that features rich content cultivated by the council, our hope is to be a daily resource for people in search of simple and meaningful ways to enrich their lives.” 

Meet the Westin Renewal Council 

  • Fitness: David Kirsch - Trainer to the stars and best-selling author of Sound Mind, Sound Body and The Ultimate New York Body Plan, Kirsch will share his personal fitness philosophy, which emphasizes fast, healthy, long-lasting results and mind-body conditioning. Kirsch is a regular contributor to Shape magazine and a frequent guest on shows such as “Today” and “Extreme Makeover;” he is also the owner of the Madison Square Club in Manhattan. 
  • Nutrition: Akasha Richmond - Richmond is the chef and owner of catering and event company Akasha’s Visionary Cuisine, co-founding chef of natural and healthy takeout company Eaturna and celebrity chef to Silk® Soymilk. Her extensive experience cooking for celebrities and her unmatched enthusiasm for healthy eating have led her to cater at such events as the Grammys and Sundance Film Festival, and to write HOLLYWOOD DISH: More Than 150 Delicious, Healthy Recipes From Hollywood's Chef to the Stars. 
  • Psychology: Dr. Dale V. Atkins - Licensed psychologist Dr. Atkins has more than 25 years of experience as a relationship expert, focusing on managing stress and maintaining balance. Atkins is also a communications consultant for corporations, advice columnist for and author of numerous books, including Sanity Savers, and I’m OK, You’re My Parents. A frequent lecturer and contributor to various morning programs, Dr. Atkins maintains a private practice in New York. 
  • Trends: Jane Buckingham - Trend forecaster Jane Buckingham will help users stay ahead of the curve in business and in life. Her consulting firm, The Intelligence Group, tracks lifestyle trends for companies such as Coca-Cola, Revlon and Nike. Buckingham is host of the Style Network series “Modern Girl’s Guide to Life” and regularly lends her expertise to a variety of outlets, including “Good Morning America,” PBS and Cosmopolitan. 
  • Style/Design: Vern Yip - Yip has starred on various home-makeover shows, including TLC’s “Trading Spaces,” HGTV’s “Design Star” and NBC’s “Home Intervention.” This year, he’ll add another HGTV show, “Deserving Design,” to his numerous roles and projects. Yip also spearheads home makeovers for AOL and is the author of the book Designing Spaces. His architectural and interior designs have received legions of awards, and his timeless less-is-more philosophy is showcased in his work through Vern Yip Designs Inc. 
  • Productivity: Donna Smallin - Smallin’s seven books on organizing and simplifying have been translated into several languages. She frequently provides tips to magazines such as Woman’s Day and Real Simple; has been a guest on HGTV, CNN and CBS; and is the resident organization expert for 
For more information on the Westin Renewal Council, including tips on how to live your best life, visit Westin Hotels & Resorts, with more than 127 hotels and resorts in more than 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit 
(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) 

Starwood Hotels & Resorts
Nadeen Ayala, 914-640-8259

Also See: Devoid of Room shots or Fluffy Beds, Westin Hotels Multi million Global TV and Print Ad Campaign Stirs the Senses / March 2006
Westin's Decision to Go Smoke-free Reinforces the Brand's Positioning Around Personal Renewal / August 2006

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