Guests Can “Sleep Deep” on the Road
|BEVERLY HILLS, Calif. - -In honor of May as “Better Sleep Month” and
propelled by research suggesting that travelers are not getting enough
rest(1), Hilton Garden Inn® commissioned a national sleep survey to
identify the role hotels play in the challenges that travelers have in
getting a good night’s sleep. Surprisingly, 93 percent of respondents say
they actually get a decent night’s sleep while on the road.
“With the introduction of our brand’s unique Garden Sleep System bed in locations throughout North America and Europe, Hilton Garden Inn understands the importance of a good night of sleep while traveling,” said Jim Cone, vice president – marketing for Hilton Garden Inn. “That’s why we continually strive to improve the entire in-room sleep experience for each of our guests and are introducing a new bedding solution which includes crisp, white sheets and duvets along with two different pillow options.”
Hilton Garden Inn, with the help of Synovate, a national market research and public polling organization, commissioned the 2007 sleep survey to uncover a few interesting sleep habits of travelers on the road, including:
“As a frequent business traveler, finding a hotel with all the comforts of home is not an easy task, however finding a comfortable bed is an absolute 'must,'” said Julie Talone, an experienced business traveler and frequent Hilton Garden Inn guest. “If I do not have a good night's sleep, then my work will suffer, and that is just not acceptable.”
Like Talone, 65 percent of travelers surveyed agreed that bedding is an important part of selecting a hotel. When asked why they might sleep better at a hotel, the top three reasons included: feels like they are on vacation (53 percent), no other distractions (36 percent) and comfortable bed (seven percent).
So guests can “sleep deep” on the road, Hilton Garden Inn suggests the following tips(2):
About the Hilton Garden Inn Sleep Survey
(1)National Sleep Foundation’s 2005 Sleep in America poll found 75 percent
of adults frequently have a symptom of a sleep problem such as waking a
lot during the night, or snoring.
Hilton Garden Inn represents one of the cornerstones of the Hilton franchise growth strategy and currently has more than 500 hotels open or in development. The Hilton Garden Inn brand is part of Hilton Hotels Corporation (NYSE:HLT), recognized internationally as a preeminent hospitality company. The company develops, owns, manages or franchises more than 2,800 hotels, resorts and vacation ownership properties. Its portfolio includes many of the world's best known and most highly regarded hotel brands, including Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand VacationsTM, Homewood Suites by Hilton® and The Waldorf=Astoria Collection®.
|Also See:||New Beds, Clocks, Amenities and Guest Room Enhancements Underway Throughout All 2,300 Branded Hotels within the Hilton Family / July 2005|
|Hilton Garden Inn® Evolving with New Guest Room Amenities: 26” Flat Panel High-def TVs, Ergonomic Desk Chair and New Technology Air Cell Mattresses / February 2005|
|Crowne Plaza Tackles Guest Sleep Deprivation; Brand's Sleep Advantage Program Provides Seven Pillows per Bed, Ear Plugs, Eye Masks and More / May 2004|
|From Newspapers to In-Room Beverages, Hilton Garden Inn Ask the Traveler Survey Reveals What Business Travelers Really Want / September 2004|