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Of the 50 State Tourism Websites, the Busiest
Web Site in the Country is Michigan
LANSING, Mich., May 3, 2007 - With the summer travel season right around the corner, Michigan's tourism website,, is bringing potential travelers to Michigan in record numbers. According to Hitwise, an international company which tracks traffic to major web sites, received the most traffic of any state tourism website in April. Specifically, attracted 6.85 percent of all of the traffic to the 50 state tourism websites, followed by Virginia at 5.71 percent and Arkansas at 5.29 percent. Florida and Utah rounded out the top 5 with 5.03 and 4.90 percent in a custom analysis of and the 49 other state tourism websites. has hovered around the top spot for the past few months. During January 2007 ranked 3rd, February saw a rise to the 2nd position where the site remained during the month of March.
"We view this as a clear and important signal that people are looking to Michigan for their leisure travel," said George Zimmermann, Vice President of Travel Michigan. "We know from independent research that 65 percent of consumers who use for tourism information, then travel to and within Michigan. So more web traffic means more business at Michigan destinations. We believe our efforts inside and outside of Michigan are making a substantial difference."
One of those efforts is the new Pure Michigan advertising campaign, a fresh strategy to promote tourism in Michigan. The campaign is intended to entice out-of-state travelers to one place that still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true. It's Pure Michigan. The campaign communicates to consumers what makes Michigan special and identifies experiences that you can't find anywhere else. A television ad spotlighting Michigan's world-class golf debuted in April, while the remainder of the campaign will launch this month. Pure Michigan commercials can be viewed online at (the "Travelers Channel"). has continued to show growth in number of visitors over the years. Web surfers turned to the site 951,243 times during April 2007, up from 814,485 in April 2006, an increase of 17 percent. Consumers used the site at an average rate of 31,708 times a day in April 2007.
Tourism is a vital industry in Michigan. Visitors spend $17.5 billion annually traveling in Michigan, generating $971 million in state taxes, and accounting for 193,000 jobs statewide.
Travel Michigan, a division of the Michigan Economic Development Corporation, is the State of Michigan's official agency for the promotion of tourism. Travel Michigan markets the state's tourism industry and provides valuable visitor information services. For more information on traveling in the State of Michigan, visit the official travel Web site at

Kirsten Borgstrom
(517) 335-1871


Also See: California, Florida and New York Top Three States in Spending by Domestic and International Travelers / August 2004
State of Hawaii Leader in State Tourism Office Spending with a budget of $56 million for 2002 - 2003, Number two is Illinois with a budget of $49.7 million / June 2003


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