News for the Hospitality Executive
|MCLEAN, VA (May 8, 2007) – With a steadfast commitment
to create relevance for members as well as the industry at-large, the newly-elected
Hospitality Sales & Marketing Association International (HSMAI) Foundation
board of directors has restructured the HSMAI Foundation with a renewed
focus on hospitality industry research, enhanced education for members
and scholarships for students pursuing a career in hospitality sales and
With a new board of directors in-place, led by Pam Streeter, vice president, electronic distribution/marketing for Interstate Hotels & Resorts as its chair, the HSMAI Foundation has set ambitious goals, including:
In the realm of research and original content, one of the HSMAI Foundation’s major initiatives is to develop and publish the inaugural edition of the HSMAI Foundation’s Hospitality Sales & Marketing Leadership Report – a signature research project not provided by any other organization.
The bi-annual report will benefit:
The HSMAI Foundation’s educational interests will also provide HSMAI chapters with resources allowing them to deliver research and educational topics to their constituencies on a turn-key basis.
A Scholarship Committee has been created to singularly focus on significantly increasing the reach of scholarship funding.
Among the HSMAI Foundation’s other initiatives is to further develop eConnect, a powerful one-stop portal to global information and resources on hospitality industry sales and marketing topics.
Revolutionizing the way vital information and research is available and accessed, HSMAI’s new eConnect was created as a repository for information and research addressing today’s most important industry issues and is already ranked in the top five for value among HSMAI members.
Foundation Announces Impressive Line-Up for New Board
The HSMAI Foundation has announced its 2007 slate of board members, including:
Chair: Pam Streeter, Vice President, Electronic Distribution/Marketing of Interstate Hotels & Resorts
Established in 1983 to serve as the research and educational arm of HSMAI, the HSMAI Foundation’s mission is to expand and enhance the educational opportunities available to hospitality sales and marketing executives and to increase the amount of in-depth research conducted on behalf of the profession. Today, and in the years ahead, the HSMAI Foundation plans to accelerate its research and publishing activities to contribute even more to the continuing education of those engaged in this fast-paced, increasingly demanding profession.
The work of the HSMAI Foundation depends entirely on the voluntary financial support it receives from individuals and organizations. Those who underwrite a particular project by awarding the Foundation a full or partial grant are recognized on the title page of the resulting publication or in the credits of a film or audio or video cassette. Since the Foundation is tax-exempt under the provisions of Section 501 (c) (3) of the IRS code, monetary contributions and donations of goods and services are tax deductible as the law allows.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region.
|Also See:||Branding, Turnover and Customer Loyalty Programs Among the Issues be Studied by HSMAI Foundation's 2001 Research / Mar 2001|
|HSMAI Foundation Awards Four Baccalaureate/Graduate Degree Scholarships to Ambitious Students of Hospitality / September 2005|
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