Hotel Online  Special Report


 Barcelo Hotels & Resorts Restructures its Americas Division Sales & Marketing; 
Oscar Serrano Named Managing Director of Sales & Marketing - Americas
Miami/ Palma de Mallorca, Spain - May 17, 2007 - Barceló Hotels & Resorts today announced a restructuring and enhancement to its sales and marketing for the Americas.  Oscar Serrano has been promoted to Managing Director of Sales & Marketing for Barceló Hotels & Resorts in the Caribbean, Mexico, Central and South America. Serrano will report directly to the Co-President of the company, Mr. Simon Barcelo Tous.  Prior to assuming this position Serrano was Senior Director of Sales & Marketing for North America.  Serrano, who is headquartered in Miami, FL, joined Barcelo Hotels & Resorts in 1995 and has served in various management positions.

Under this new enhanced sales and marketing structure for the Americas, the company also appointed three Senior Directors of Sales & Marketing for the travel industry that will report directly to Serrano.  In the U.S., Anthony Stone, who joined Barcelo in 2006, will assume the title of Senior Director of Sales & Marketing for the U.S.; in Canada, Rick McCauley who joined the company in 2005 and is headquartered in Toronto, will be promoted to Senior Director of Sales & Marketing; and headquartered in Palma de Malloca, Spain, and serving the European Market is Diego Villanueva, also appointed Senior Director of Sales & Marketing.

"The restructuring and promotions are indicative of our commitment to our growing number of all-inclusive luxury hotels and resorts throughout the Americas," said Simon Barcelo Tous, Co-President Barcelo Hotels & Resorts.  "Through Barcelo's relationship with Playa Hotels & Resorts, S.L., a Grupo Barcelo private equity company, we are continuing to grow the number of luxury properties we have in the Americas and look forward to expanding sales throughout the travel industry," added Mr. Barcelo. 

The Company has a growing presence in Latin America with 32 all-inclusive hotels and more than 10,000 guestrooms in Latin America and the Caribbean.  Recently Barcelo has added new upscale hotels in Mexico at: The Barcelo Maya Beach Resort; The Barcelo La Jolla de Mismaloya Hotel in Puerto Vallarta; The Barcelo Karmina Palace Hotel in Manzanillo; The Barcelo Tucancun Beach Hotel and The Barcelo Costa Cancun Hotel in Cancun; and The Barcelo Punta Cana Beach Hotel in the Dominican Republic. 

"We are very grateful to the travel industry which has helped us successfully grow our brand throughout the Americas," said Serrano.  "We are confident that under our new structure for sales and marketing we will be able to further improve our service to this important segment of our business and work closer with travel providers to insure seamless planning and superior guest experiences," added Serrano. 

Oscar Serrano can be reached at The Barcelo Sales & Marketing offices located at 815 NW 57th Ave., Blue Lagoon | Suite 343, Miami, Florida, 33126, or by telephone at:    305.256.5659, or at  Rick McCauley can be reached at, Anthony Stone at and Diego Villaneuva at

About BarceloHotels & Resorts 

Barcelo Hotels and Resorts is among the world's top 35 hospitality and travel companies, and it is renowned for its well-established European tradition of excellence in service and amenities. 

Barcelo was established in Palma de Mallorca, Spain, in 1931 first as a transportation company, and then as a hotel and travel company.  It is a family owned, privately held hospitality company renowned for more than 75 years of service excellence and innovative spirit in the tourism industry.  The Company owns, manages or franchises hotels in 14 countries with more than 30,000 rooms worldwide.  Barcelo Hotels and Resorts are located in key European cities and resorts, in North America, Africa, and in Latin America and the Caribbean.


 Gayle MacIntyre
Barcelo Hotels & Resorts

Also See: Barceló Hotels & Resorts Adds 21 New Hotels in 2005 / January 2006
Linda Finley Named Director of Group Sales, Incentives & Meetings for Barceló Hotels & Resorts / September 2005

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.