�TravelCLICK�s integrated approach to marketing, which addresses online search, travel agents and third parties, ensures we are visible where potential guests are shopping,� said Patrick Cray, General Manager at Arizona Inn. �Already we are seeing fantastic results � more than a 4,500 percent return on investment � from our pay-per-click campaign. And the iStay web booking engine is enabling us to deliver a superior online shopping experience for guests, control our brand identity and ultimately convert more shoppers and increase online bookings.�

Arizona Inn wanted a comprehensive property merchandising solution that would address both consumer Internet shoppers and travel agents on the GDS. The iHotelier CRS, with its intuitive single-screen booking engine, iStay, provides a dynamic user-driven shopping and booking environment that enables the property to display inventory and room rates in real time, promote the hotel�s features and amenities, and capture incremental revenue through the merchandising of packages and add-ons. iHotelier also provides seamless connectivity to the GDS and GDS-powered portals.

To capture more Internet business and increase online presence, Arizona Inn implemented TravelCLICK�s pay-per-click advertising. Benefits include high visibility to Internet searchers and effective promotion of packages and specials. The hotel also uses TravelCLICK�s Travel Agent Media Preferred Placement to capture the attention of travel agents at the point of sale and ensure superior visibility on the GDS.

Hotelligence, TravelCLICK�s robust market intelligence tool, enables Arizona Inn to target sales efforts more effectively and plan the timing of revenue management strategies and marketing promotions, while ChannelDirect, TravelCLICK�s channel management solution, updates rates and inventory across multiple third-party sites from a single web-based platform.

�Arizona Inn is known for its impeccable service, attention to detail and memorable guest stay experiences,� said Christopher Rockett, Executive Vice President � Americas at TravelCLICK. �Our powerful distribution and marketing solutions are a perfect fit, enabling the hotel to increase brand presence and obtain stronger revenue performance, all while providing an extraordinary online experience for guests. Our �total solutions� approach is being embraced by independent luxury properties that understand the power of online property merchandising combined with market intelligence and travel agent targeted marketing.�

Arizona Inn, built in 1930 by Arizona Congresswoman Isabella Greenway, is owned and operated by its founding family and continues to fulfill its original mission as a sophisticated desert retreat. It features 86 individually decorated rooms and suites, many with patios and fireplaces; a 60-foot heated pool; Har-tru clay tennis courts; and a fully-equipped exercise facility. The hotel�s combination of antiques, architecture and history has earned it a listing on the National Register of Historic Places. The property also has been cited by Zagat, Condé Nast Traveler and Travel + Leisure as one of the world�s best hotels. The Main Dining Room is the recipient of the AAA Four Diamond Award.

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About TravelCLICK, Inc.
TravelCLICK(www.travelclick.net) is the leading provider of hotel business process management (BPM) solutions that drive long-term profitability. TravelCLICK helps hotels maximize asset ROI by combining innovative market analysis and proven industry best practices with advanced technology to develop and implement high-return strategies. The company offers a full set of solutions including reservations and distribution management, market intelligence-based decision support, and marketing services. Serving the hospitality industry since 1996 and headquartered in the Chicago area, TravelCLICK has more than 12,000 customers in 140 countries.

TravelCLICK
Katrina Pruitt-Andrews 
410.257.9154 
[email protected]