News for the Hospitality Executive |
MCLEAN, VA (May 1, 2007) � For meeting and event planners
seeking to hone their skills as well as enhance their professional career,
the Hospitality Sales & Marketing Association International (HSMAI)
will present an unparalleled educational component of five workshops and
15 dynamic seminars during its 11th annual Affordable Meetings® West
show, taking place at the San Jose McEnery Convention Center, June 19-20,
2007. This year�s program will also feature a new Tuesday-Wednesday
date pattern as it returns to Northern California following last year�s
event in Long Beach, CA.
During HSMAI�s Affordable Meetings® West, planning professionals at all levels of experience can choose from a variety of valuable workshops and seminars where they will discover the �secrets of success� from industry insiders. This FREE comprehensive educational series will provide attendees with expert insight, fresh ideas and inspirational advice, helping them to produce more successful, cost-effective meetings. In addition to the seminars and workshops, HSMAI�s Affordable Meetings® West will feature a high-energy, interactive general session on �The Future of the Meetings Industry: Impact and Actions.� During this presentation, Joan Eisenstodt, Chief Strategist, Eisenstodt Associates, and Marsha L. Rhea, CAE, Senior Futurist, Institute for Alternative Futures, will conduct a lively session that paints a clear picture of what the meetings industry will be like in years ahead and what core competencies planners will need in the future to be considered a successful meeting professional. All attendees and suppliers are encouraged to attend this informative seminar. A highly-anticipated feature of the program includes the return of five, three-hour workshops designed to offer attendees in-depth coverage of important industry topics. Workshops on tap for the 2007 West show include: Working With Hotels: How to Create Win-Win PartnershipsTheresa Syer, President, Hospitality Solutions, delivered an informative presentation during the Mid-America Show in Chicago last month. She will discuss The Importance Of Follow-Up at the 2007 West Show. In addition to the three-hour workshops, attendees may choose from a variety of programs depending on their career stage and interest. The 15 dynamic seminars featured range from the basics of meeting planning to career management, including: Meeting Planning Boot Camp � The Basics Part IThe following seminars have been designed especially for independent meeting planners and exhibitors, respectively, though all delegates are welcome to attend each session: Creating a Targeted Marketing Strategy to Help Grow Your Independent Meeting BusinessAs an added benefit, attendees will receive a complimentary spiral-bound book containing handouts from all of the seminars so they will have access to the ideas and insights shared during each of the sessions and workshops. HSMAI�s Affordable Meetings® Mid-America will once again offer attendees the opportunity to meet and do business with more than 250 exhibiting companies during a unique exposition that will showcase venues, products and services to help produce various types of meetings and events. More than 700 attendees, representing meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors and the balance from government, non-profit, education, religious and medical/health care organizations, trade show management and the military, are expected to visit HSMAI�s Affordable Meetings® West 2007 show. Attendance at HSMAI�s Affordable Meetings® West is free-of-charge for qualified meeting planners, defined as those who work full-time, part-time, or as decision-making volunteers for corporations, associations, independent planning businesses, or other active organizations. HSMAI�s Affordable Meetings Mid-America, the first show of the 2007 series, took place in Chicago in April and welcomed more than 1,000 attendees. The final show on the 2007 program is HSMAI�s Affordable Meetings® National, taking place Sept. 5-6, 2007 at the Washington Convention Center in Washington, D.C. For exhibitor information, contact Beth Petersen, show manager, GLM, 804-261-3929, Fax 804-918-1547; e-mail: [email protected]. Attendee information is available by calling 1-800-272-SHOW. Additional information and a complete program schedule can be obtained by visiting the show�s web site at www.affordablemeetings.com . HSMAI�S AFFORDABLE MEETINGS® HSMAI�s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by George Little Management, LLC (GLM). HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI�s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 39 chapters in the Americas Region. |
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