Hotel Online  Special Report




Wyndham Develops Prototype Spa Fitness Program
Flexible Design Allows Hotel Owners to Incorporate
Elements to All Tiers of Guest Needs

PARSIPPANY, N.J. (June 4, 2007) – Promising an antidote for today’s “24-7” lifestyle, Wyndham Worldwide Corporation (NYSE: WYN) today unveiled The Blue Harmony (TM) Spa and Fitness Experience, a companywide program for its Wyndham® hotels and timeshare resorts featuring signature treatments and services designed specifically with travelers in mind.  
The program’s “Renew Your Inner Rhythm (SM)” tagline alludes to restoring the body’s state of harmony by engaging the five senses of smell, taste, touch, hearing and sight. The Blue Harmony concept will emphasize relaxation, rejuvenation, wellness, nutrition and fitness using rhythm and harmony as expressed through the universal language of music and dance. 
As one of the first spa and fitness centers with a green strategy, the Blue Harmony concept will be sensitive to the environment with each location designed, constructed and operated as a green development eligible for Leadership in Energy and Environmental Design, or L.E.E.D., certification from the U.S. Green Building Council. Ecologically friendly elements inside Blue Harmony facilities will include furniture and fixtures made from sustainable materials, energy-efficient lighting and robes made from organic cotton.
To cater to weary, tech-savvy travelers, Blue Harmony spa will offer innovative treatments such as a Phone Face Purifier for face breakouts and PDA Release (as in, “personal data assistant”) for the hands in addition to an extensive menu of therapeutic spa treatments and salon services.
The Blue Harmony fitness center will be equipped with a full range of the latest cardio- and strength- training equipment as well as a signature workout design tool, the Fit to WynSM virtual trainer program. This interactive station will enable guests to customize 20-, 30- or 40-minute workouts based on their goals and desired results. The innovative virtual trainer concept will translate to Wyndham guest rooms as part of in-room exercise option available through television programming.
The program targets women and men between the ages of 25 and 54, skewing towards the Generation X leisure consumer while capitalizing on the growing trend of intergenerational travel.
“We know that baby boomer and Gen X travelers consider wellness and life balance a top priority,” said Stephen P. Holmes, Wyndham Worldwide chairman, president and chief executive officer.  “Our Blue Harmony initiative allows Wyndham hotels and timeshare resorts to respond to our guests’ growing lifestyle needs during their travels and expand into what is becoming a leading leisure industry. It also responds to the needs of our owners and developers who are looking for a very flexible spa and fitness lifestyle program to suit both existing and new construction hotels and timeshare resorts.”
Consistent with the Wyndham brand’s commitment to personalization, Blue Harmony also will allow guests to customize their experience to fit their moods and tastes.
An aroma bar will invite guests to select from an array of signature scents for their experience.  The scents will be infused into their towels and carried through in massage oils, scrubs, face and body mists.  To soothe the auditory senses, a variety of musical selections will be available during and after spa treatments ranging from chimes and Tibetan bells to guests’ personal music favorites.
Guests can choose their very own “experience shower” including the sounds, smells and water flow of nature as experienced during a thunderstorm or in a rainforest at select locations.  A wellness bar with elixirs, tonics and teas will tantalize the taste buds as will a spa cuisine menu featuring healthy salads, hearty soups and refreshing smoothies.
Guests will be greeted by soft wind chime notes as they enter the spa’s “Garden Passage” lined with local plantings. Signature design elements will include a tranquility wall and blue color palette. A relaxation lounge will feature a tranquil atmosphere to bridge the spa and fitness center spaces where guests can relax and enjoy flat screen televisions or meditate in exclusive Blue Harmony-branded, cocoon-shaped lounge chairs designed to provide an enveloping atmosphere. 
The fitness center, which also includes a relaxation area, quiet “nooks” and water bar, will be decorated with the graphic image of a flowing blue ribbon cutting through the room, creating a sweeping sense of motion. 
Blue Harmony design plans include a “kit of parts” to give existing hotel and timeshare locations, as well as developers of new-construction and conversion Wyndham properties, the flexibility to mix and match key components in an economical way that can be regionalized for local markets.  
“The Wyndham prototype is designed to be flexible so that developers and owners easily can incorporate Blue Harmony elements that translate to all tiers according to guest needs,” said Steven A. Rudnitsky, Wyndham Hotel Group president and chief executive officer.  “As we continue to grow the Wyndham system, our goal is to provide guests with a chance to recharge and rebalance, whether they are traveling for business or pleasure.” 
One of the first Blue Harmony by Wyndham Spa and Fitness centers will debut at the Wyndham Lake Buena Vista Hotel and Spa at Bonnet Creek Resort, now under development in Orlando, Fla., near Walt Disney World Resort.  The Wyndham Bonnet Creek Resort complex will include 1,594 Wyndham Vacation Ownership timeshare units and a 400-room Wyndham hotel when completed. “The state-of-the-art facility will be a major highlight of the world-class Bonnet Creek project,” said Franz S. Hanning, Wyndham Vacation Ownership president and chief executive officer.  
In addition to the Blue Harmony Spa and Fitness experience, Wyndham Worldwide’s upscale Wyndham Hotels and Resorts brand is extending the concept of health and wellness into other aspects of the guest stay. This summer, all Wyndham hotels will introduce the Bath & Body Works® True Blue® Spa line of spa-quality products designed for a fun and easy “spa-on-the-go” experience as well as the signature Fields and Sun healthy breakfast.  
To develop the Blue Harmony prototype and services, Wyndham Worldwide worked with Gensler and WTS International.  Gensler, a global leader in architecture, design and planning, offered expertise and counsel in branding, environmental design and prototype development.  WTS International, a leading consultancy specializing in spa, fitness and recreation facilities at hotels, resorts and private clubs, will provide spa management and operational expertise and develop the menu of spa services.
As one of the world's largest hospitality companies, Wyndham Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands. Wyndham Hotel Group encompasses nearly 6,500 franchised hotels and more than 539,000 hotel rooms worldwide. Group RCI offers its more than 3.4 million members access to more than 60,000 vacation properties in approximately 100 countries. Wyndham Vacation Ownership develops, markets and sells vacation ownership interests and provides consumer financing to owners through its network of approximately 150 vacation ownership resorts serving more than 800,000 owners throughout North America, the Caribbean and the South Pacific. Wyndham Worldwide, headquartered in Parsippany, N.J., employs more than 30,000 employees globally. 


Christine Da Silva
Senior Manager, Trade Media Relations
Wyndham Hotel Group
1 Sylvan Way
Parsippany, NJ  07054
(973) 753-6590


Also See: Deals Signed for 15 Wyndham Hotels in Major Markets, Including New York / September 2006
Wyndham Debuts Three New Hotel Prototypes including Guest rooms, Lobbies, Smart Chair / July 2006



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