News for the Hospitality Executive |
SUNNYVALE, CALIF.� JUNE 20, 2007 � Hotels looking for the next great guest-service solution that combines high-tech guest computing with low-cost, turnkey lobby design should consider implementing the new �BusinessClub�� concept created by Vertical Systems Inc. BusinessClub� will debut at the Hospitality Industry Technology Exhibition & Conference (HITEC), Booth No. 161, June 26-28 at the Orange County Convention Center in Orlando. �Keeping guests connected is of ultimate importance to hotels across all segments, but deciding where and how to offer this in-demand service is an ongoing challenge,� said Saeed Kazmi, VSi President and CEO. �Our BusinessClub� concept creates environments or zones in which guests can enjoy varied levels of privacy and amenities. It�s a simple way to reinvent a hotel�s lobby for work and leisure and without incurring major renovation costs. �Following research and recommendations, VSi will design and develop a BusinessClub� layout that meets brand standards or hotel design specifications,� he said. �We also will deploy hardware from among a wide variety of our solutions to best manage your program; work with hotel staff every step of the way during the installation of the project; and manage all customer billing issues, including refunds, VIP cards, and more.� Kazmi explained that a BusinessClub� Membership Program also can be established to allow preferred guests to be treated with extra care. VSi will develop special programs with hotel management�s assistance so that some of the services can be offered complimentary to these valuable guests. �Just as the lobby design is scalable, so are our billing options,�
he said. �While hotels may choose to offer complimentary services to �preferred
members,� other valued guests can pay for services via credit-card billing,
prepaid cards or direct to their guest folio. In addition, VSi�s 24/7 support
on all equipment means that hotels can focus more time on serving their
guests while we take care of all equipment maintenance, replacement, software
updates and system upgrades.�
VSi BusinessClub� Features:
�At BusinessClub�, an individual guest can connect his or her laptop in an open public space while having a latte . . . a small group can have an informal meeting in a semi-private setting . . . and a businessperson can be in an office environment with access to all of the best of office amenities,� Beasley said. �That�s a pretty cool way to service your guests without having to use valuable meeting space � if meeting facilities are even offered. �BusinessClub� also makes servicing guests easy, since hotels can designate guest access times and the level of support they receive � including onsite support, in-person assistance and self-service options,� he said. �This is just the type of service that hotels are looking for to enhance brand value, increase brand loyalty and motivate customers to return.� As guests spend more time in the hotel lobby and lounge using BusinessClub� services, Beasley said, they are more likely to spend money in other areas, such as the coffee shop or gift shop. In addition, VSi�s business model is based on revenue share that has a potential to generate additional revenue from the BusinessClub� services. VSi BusinessClub� Benefits
�We look forward to meeting with hoteliers at HITEC to secure feedback on how this solution will work for them and their valued guests.� Vertical Systems Inc. is an approved vendor for Hilton Hotels Corp. and for Hyatt Hotels & Resorts. Its Automated Business Centers also are found in Marriott properties, Radisson Hotels & Resorts, W Hotels and Sheraton Hotels & Resorts (Starwood), Holiday Inns and Crowne Plaza Hotels (InterContinental Hotel Group), Best Western Hotels, Ritz-Carlton Hotels, Fairmont Hotels, Accor Hotels and many independent properties. VSi�s products have been installed in nearly 800 hotels in the United States, Canada, Mexico and nine European countries. For more information on BusinessClub, visit
Booth 161 at
HITEC
About Vertical Systems Inc. Vertical Systems, Inc. (VSi) is the worldwide leader in providing guest services technology and solutions to the hospitality industry. Its products, which are aimed at serving the growing needs of business travelers and mobile users, include automated business centers, Wi-Fi hotspots, kiosks and in-room technology. VSi�s products are sold through channel partners that include major hotel chains, broadband and wireless service providers, audio-visual service providers and large system integrators. For more information, please visit our website at www.ver-sys.com . VSi contact: [email protected] . VSi is a privately held corporation based in Sunnyvale, California, in the heart of Silicon Valley. The company�s revolutionary software and system architecture uses FreshStart� (proprietary technology developed at VSi) to create computers ideal for multiple users and remote situations. VSi solutions are backed up by 24/7 tech support, Automated Business Centers operators can provide reliable, virus-free, state-of-the-art computer systems to customers with zero maintenance. |
Barb Worcester
Shaukat Anjarwala
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