for the Travel Marketer and Consumer
Traditional marketing and ROI Metrics no longer apply in this new era of customer engagement
|BETHESDA, Maryland June 21, 2007 – E-site Marketing, the premier internet
marketing company specializing exclusively in online business solutions
for the hospitality industry, has published a White Paper titled Web 2.0
for the Travel Marketer and Consumer in collaboration with the International
Association of Online Communicators (IAOC). The white paper, presented
by Felix Laboy, president of E-site Marketing, at the recent IAOC Annual
Meeting, reveals the growing trends in Internet usage by today’s travelers
including: social networking sites, consumer generated content and web
applications that facilitate content and media syndication (think MySpace,
YouTube and Wikipedia as the trailblazers in non-travel segments).
In the paper, Laboy discussed how Web 2.0 will transform the travel industry
in completely new ways, just as what is now referred to as “Web 1.0” changed
everything with the creation of hotel Websites, qualified traffic generation
to those sites and new technology to research and book travel.
Web 2.0 for the Travel Marketer and Consumer also makes a case for why today’s hotel marketer needs to have a clear strategy encompassing online reputation management. Recently published surveys are showing more and more that consumer generated content holds a larger influencing effect than a hotel’s own marketing. The white paper gives recommendations on how to track and manage this content.
“Having Internet leaders like Felix Laboy present his white paper at our recent annual meeting is an essential part of our mission to bring online communicators together in the same room with university researchers and instructors who are teaching online communication.” said Don Dunnington, President of IAOC. “The travel industry was among the first to be transformed by the Internet, and E-site Marketing has been a leader in helping hotel marketers take advantage of the medium to increase awareness and revenues. One of the most important ways for us to help our members keep up with this fast changing medium is to hear first hand how innovators like E-site Marketing are now using Web 2.0 concepts to help customers build their brand and win and maintain customers.”
The white paper also gives a glimpse into the future with a prediction of what Web 3.0 holds for the travel industry; definitions are already beginning to be formulated.
To receive a copy of the white paper, Web 2.0
for the Travel Marketer and Consumer,
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.
About the International Association of Online Communicators