SOUTHLAKE, Texas and BETHESDA, Maryland - June 5, 2007 - Sabre Holdings,
announced today that it has acquired E-site Marketing, the premier internet
marketing company specializing in online business solutions exclusively
for the hospitality industry. By combining industry-leading Internet
marketing and distribution products and services, E-Site Marketing and
SynXis will create an unmatched online offering for hoteliers, including
search engine expertise, website hosting and development, content management,
booking engine, statistical reporting and tracking tools, and revenue management
services.
"Hospitality is a fast growing sector and an area of strategic growth
for Sabre Holdings," said Tom Klein, group president of Sabre Holdings.
�We believe both E-site Marketing and the entire E-site team are tremendous
assets that will further build on Sabre�s best-in-class portfolio.
E-site Marketing has an outstanding reputation in the industry as reflected
in their impressive customer base and success stories. The addition
of these assets will continue to position Sabre as the leading hospitality
service provider across the globe."
"By aligning with Sabre and SynXis, E-site Marketing is joining an industry
leader that shares the vision of leveraging web technologies in order to
strengthen hoteliers' marketing efforts," said Felix Laboy, co-founder
and president of E-site Marketing. "I view this relationship
as a strategic opportunity to take E-site Marketing to the next level for
the benefit of all our customers and employees. This collaboration
and integration of resources will further enhance E-site Marketing�s commitment
to superior innovation in technologies and services that help hotels, resorts
and destinations capture a critical, growing market segment."
E-site Marketing's products and services include:
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Search Engine Marketing - includes search engine optimization and
pay per click advertising
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Website Design and Development and content management tools
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Interactive Media Management Programs and online advertising
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Internet Traffic and ROI Reporting Package - RezTrack� and Group
RezTrack� - real time online bookings reporting and group lead tracking
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Online Marketing Planning and development of E-business plans
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Web 2.0 Services - includes RSS data feeds for hotel promotions
and distribution, blogs, podcasts and user generated content management
The results have been exceptional. The average E-site Marketing customer
sees:
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27% of their website traffic directly attributable to E-site Marketing�s
Internet marketing campaign
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E-site Marketing�s efforts bring in targeted travelers, accounting for
40% of the revenue generated on the customer�s website
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A 90 percent increase in return on investment (ROI) after the first year
in which a comprehensive program has been implemented.
"The dynamic and evolving nature of web and search engine marketing presents
formidable challenges for any company seeking to enter this space as a
casual endeavor. One of the many qualities that attracted us to E-site
Marketing was their approach to the education and training of their staff,�
noted Scott Alvis, president and general manager of SynXis. �Their
knowledge and expertise combined with an aggressive commitment to superior
customer service are invaluable assets. Their success in the adoption
and integration of emerging technology solutions such as Web 2.0, RSS technology,
social media strategy and monitoring, and the establishment of key performance
indicators will greatly enhance our hoteliers� business," added Alvis.
Under the terms of the acquisition, Laboy will join Sabre, continuing
as president of E-site Marketing. He will direct and manage all aspects
of the E-site Marketing business, working closely with SynXis and Sabre�s
other business units. E-site Marketing will continue to maintain
operations, service their existing customers and retain all of their current
talent based out of their Bethesda, Maryland offices.
The acquisition of E-site Marketing further demonstrates Sabre's commitment
to selling more room nights for hotels than any other company in the travel
industry.
About E-site Marketing
E-site Marketing, located in Bethesda, MD, specializes in creating
E-business solutions exclusively for the hospitality industry. The company's
unique approach to building successful online marketing programs combines
hospitality expertise, innovative Internet marketing techniques and an
emphasis on return on investment. For more information on E-site Marketing
and its products and services, please call 301-986-9566 ext. 37, email
[email protected]
or visit our website at www.esitemarketing.com.
About Sabre Holdings
Sabre Holdings connects people with the world's greatest travel possibilities
by retailing travel products and providing distribution and technology
solutions for the travel industry. Sabre Holdings supports travelers, travel
agents, corporations, government agencies and travel suppliers through
its companies: Travelocity, Sabre Travel Network and Sabre Airline Solutions.
Headquartered in Southlake, Texas, the company has approximately 9,000
employees in 45 countries. Full-Year 2006 revenues totaled $2.8 billion.
More information is available at http://www.sabre-holdings.com.
About SynXis®
SynXis,
a Sabre Holdings company, enables hotels to maximize revenue and reduce
costs through innovative, market-driven technology combined with outstanding
customized support. The RedXTM Distribution Management System, at the solution's
core, empowers hotel operators to efficiently manage hotel inventory from
all channels -- seamless GDS connectivity, popular Internet travel sites,
private-label central reservations systems, and full-service hotel websites.
It also helps hotels build revenue by enabling them to independently manage
each distribution channel from one easy-to-use control center. SynXis
operates full-service call centers in North and South America offering
private label reservation services to hotels around the world.
SynXis is the technology source for thousands of hotels, bed and breakfasts,
resorts, and destinations, including, Harrah's, Interstate Hotels &
Resorts, Millennium Copthorne, Destination Hotels & Resorts, and Jumeirah
Hotels.
SynXis' corporate headquarters is in Southlake, Texas, with offices
in Denver, Boston, Amsterdam, Singapore, and Montevideo. For more information
on SynXis and its products, please call +1-682-606-4000, e-mail [email protected],
or visit our website at www.synxis.com.
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