Hotel Online  Special Report

The Rainmaker Group and Realty DataTrust Partner to Introduce Optimized
Multi-Dimensional Online Pricing for the Apartment Industry
Revolution LRO clients now able to market optimized rental rates
on the Internet through VaultWare™ online leasing solution 
ATLANTA, GA, June 25, 2007 – The Rainmaker Group, the world leader in automated revenue management software and services to the multi-family housing industry announced it has completed an integration of its revolution LRO SM (Lease Rent Options) system with VaultWare, the multi-family industry’s premier online leasing tool from Realty DataTrust.  
The integration, which is the first of its kind in the multi-family apartment industry, increases the visibility of optimized rates by leveraging the proven lease/rent optimization system created by Rainmaker, revolution LRO, with the VaultWare online availability and reservation system. The integrated solution ensures that optimized apartment rates automatically appear online through VaultWare’s system that serves a large number of popular rental sites including,, and 

According to VaultWare chief operating officer, Mike Cornell, the integration provides the industry with a win-win scenario.  “The win for property managers is the opportunity to increase revenues in a way they never could before. The win for consumers is ‘choice.’ We’re excited about this partnership with the leader of revenue management. This integration means the best online leasing user experience in the industry.  As fast as properties are optimizing their pricing with revolution LRO, they can now accurately and effortlessly distribute that information on the Internet with VaultWare.  This leverages their revolution LRO investment to the max since their optimized pricing is now viewable by the largest and fastest growing segment of renters today — online consumers.” 


Bruce Barfield, president
of The Rainmaker Group

revolution LRO works by dynamically calculating optimized lease/rent pricing in near-real time that varies with terms and move-in dates and instantly adjusts to reflect changes in demand and availability. Then through VaultWare’s industry-first, multi-dimensional grid display, much like the daily booking rate grid offered by airlines, consumers can choose their desired lease term length and move-in date and see the corresponding rate.     

“It’s no secret that revenue management is taking off in the apartment industry.  Realty DataTrust is a true visionary to react to this trend and provide more consumers with choices that make online leasing easier.” said Bruce Barfield, president of The Rainmaker Group.  “Thanks to this integration shoppers can truly enjoy an online leasing experience customized to their needs.”  

The revolution LRO system has been in use at leading multi-family housing companies for five years and its lease/rent revenue optimization success is verified by independent accounting firms.  LRO was originally developed for Archstone-Smith. In 2006, The Rainmaker Group, Inc., an independent technology solutions and services provider whose expertise is focused on revenue management solutions, acquired rights to develop, implement and support the revolution LRO system.  Current LRO clients include Simpson Housing, Equity Residential, Home Properties, Archstone-Smith, Mid-America Apartment Communities and Post Properties.

VaultWare powers over 625,000 apartment units throughout the United States, from small property management companies to some of the country’s largest REITs, with online leasing capabilities.  VaultWare’s appeal is that it can be implemented quickly and easily so that property managers can see results almost immediately with online apartment reservations, pre-qualified leads and rental applications for available apartments.  

About Rainmaker Group
The Rainmaker Group is a software and services company that provides, implements and supports the revolution LRO SM profit optimization solution that enables multi-family housing operators to maximize revenue from apartment leases. revolution LRO lease rate improvement results have been reviewed and validated by independent accounting firms.  For over five years revolution LRO has delivered optimized leasing rates to the largest operators in the industry including Archstone-Smith, Equity Residential, Post Properties, Simpson Housing, Mid-America Apartment Communities and a number of other leading multifamily housing companies. 

Incorporated in 1998, The Rainmaker Group also provides the revolution product suite, powered by JDA, that maximizes total property profitability for operators of casino hotels and other hospitality enterprises.  Over half a million rooms benefit from The Rainmaker Group’s revenue management expertise.  Rainmaker increases client profitability by securing the most profitable customers while developing more effective business processes enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations.  The company helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest.  Hospitality clients include Boyd Gaming, Harrah’s Entertainment, Omni Hotels, IP Casino Resort Biloxi, Trump Entertainment Resorts and other leading hotel companies.   

About Realty DataTrust Corporation
Realty DataTrust Corporation, located in Scottsdale, Ariz., offers online leasing solutions for the multifamily housing industry that allow consumers to easily rent an apartment online.  The award-winning VaultWareTM solution revolutionized the industry when it was introduced in 2003, fulfilling a need no other service could provide by automatically displaying current rates, true availability and up-to-date promotions on demand 24 hours per day, 7 days per week from multiple websites.  Today, nearly 100 management companies use VaultWare and each month thousands of requests are processed through its reservation system.  In 2005 the company took the lead in spearheading an initiative to educate the multifamily industry on Internet trends and related technology breakthroughs by hosting the first annual Apartment Internet Marketing Conference.  To learn more about VaultWare, Realty DataTrust or Apartment Internet Marketing, visit the company's website:


 The Rainmaker Group
Tammy Farley
5755 North Point Parkway
Suite 77
Alpharetta, GA  30022
Phone:  678-578-5777

Realty DataTrust
Gina Kilker, APR
7119 E. Shea Blvd. 109-527
Scottsdale, AZ  85254
Phone:  480-776-5354

Media Contact:
Julie Keyser-Squires
Softscribe Inc.

Also See: Trump Entertainment Resorts Installs Rainmaker Group revolutionsm Revenue Management Suite in All Atlantic City Properties; Trump uses revolution RM to optimize rates, manage increased demand for three properties and 2,900 rooms / June 2007
The Rainmaker Group Launches New Version of Multi-Family Housing Revenue Management System, revolution LRO; Revenue Management leader taps two math Ph.D.s, leverages data for more profitable business decisions by MFH operators / May 2007
The Rainmaker Group's 2007 Client Steering Committee Conference Expands 'Product Roadmap'; Revenue Management leader listens to users for product development guidance / April 2007
Casino Hotels Boost Profits with Rainmaker Group, Agilysys Tech Collaboration; Revenue Management and Property Management Systems identify profitable gamers / March 2007
The Rainmaker Group Hosts 3rd Annual Client Steering Committee Meeting; User Input to Guide Development; Revenue Management leader taps users for 'Project Roadmap,' assesses client priorities / March 2007
The Rainmaker Group Increases Staff 30%, Relocates to Larger Offices; Revenue Management leader adds business unit, expands to service growing client demand / March 2007
The Rainmaker Group Launches Revenue Management Pilots with Four Major Multi-Family Housing Operators; Rainmaker revolution LROsm system demonstrates immediate lease/rent revenue lift / January 2007
Boyd Gaming Hits 'Jackpot' With Revenue Management Strategy; Focus on guest value gives the advantage to the house / September 2006
The Rainmaker Group to Share Expertise at Revenue Management and Pricing Conference; Rainmaker Executive VP, Tom Walker, will speak at EyeforTravel Revenue Management and Pricing in Travel 2006 Conference / August 2006

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