Hotel Online  Special Report

Daniela Piacenza Joins LRA Worldwide
as a Senior Research Consultant
Native Venezuelan Will Work with LRA’s
International Research Clients


HORSHAM, Pennsylvania; June 25, 2007 –  LRA Worldwide, Inc., a leading consulting and research firm in the rapidly-growing field of Customer Experience Management (CEM), announced that Daniela Piacenza has joined the firm as a Senior Research Consultant.  Piacenza, who is fluent in English, Spanish, French and Italian, will work primarily on LRA’s international client projects, as well as on business development opportunities in Europe and Latin America.

Piacenza boasts 10 years of experience in the research industry, servicing clients in a variety of project management, consulting and analyst capacities.  Most recently, she worked as a Project Manager for Advantage Management Solutions in Langhorne, PA, working with clients on sales force optimization studies within the pharmaceutical industry.  Prior to that, she served as a Research Analyst for Procter & Gamble in Caracas, Venezuela.  Working on the P&G “customer knowledge” team, she designed, fielded and conducted the analysis for a variety of market research studies constructed to provide field marketing managers insights into volume forecasting, price elasticity and product design.  Piacenza’s diverse range of experiences have allowed her the opportunity to work with a range of both qualitative and quantitative research methodologies and analytics, including conjoint, panels, focus groups and in-depth interviews. 

“Daniela is a welcome and critical addition to our research team,” explained Rob Kaplan-Sherman, Senior Vice President at LRA and the Managing Director of the firm’s research practice. “The growth of our international client base warranted the addition of someone with Daniela’s language skills.  And her wealth of research experience, both in client-facing and analyst roles, ensures that we’ll deliver the valuable insights that our clients have come to expect, regardless of the language in which they are delivered.”

Piacenza will begin work immediately with LRA’s accounts in Mexico (Grupo Posadas S.A. de CV), Brazil (Accor Latin America) and Portugal (Pestana Hotels & Resorts).  In addition to these international clients, LRA’s Research Practice works with companies in the hospitality (Hyatt Hotels Corporation), gaming (MGM MIRAGE), conference center (ARAMARK), homebuilding (Toll Brothers), sports (the PGA TOUR), leisure (Stowe Mountain Resort) and financial services (First Niagara Financial Group) industries, among others. 

A native of Caracas, Venezuela, Piacenza earned her undergraduate degree in Mathematics from the Universidad Simón Bolívar in her hometown and her Masters Degree in Statistics from Rutgers University in Piscataway, New Jersey.  She currently resides in Bensalem, PA.

About LRA Worldwide, Inc:

LRA Worldwide, Inc. is a leading consulting, organizational development and research company that specializes in Customer Experience Management (CEM). LRA helps companies and brands design and deliver the optimal customer experience across all key touch points using an integrated suite of services that measure and improve service quality, customer satisfaction, employee performance, loyalty, customer advocacy and profitability. LRA specializes in “operationalizing the brand” – turning brand promise and customer strategy into operational reality.  LRA’s CEM practice areas include Customer Experience Strategy Consulting, Standards Development & Content Management, Organizational Development & Training, Research and Quality Assurance & Mystery Shopping; these are either deployed together in a strategic manner to continually monitor and improve the customer experience or deployed individually to address a specific tactical client need.

LRA’s clients include some of the world’s leading companies and brands, including Starwood Hotels & Resorts, Hard Rock Hotels & Casinos, the PGA TOUR, Albertsons Supermarkets, the NBA and First Niagara Financial Group.  For more information, visit the company’s Web site at


Zachary Conen
Director of Marketing

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