Hotel Online  Special Report

Industry’s Top Hospitality Technology Exposition and Conference
Leverages Passkey to Help Ensure Continued Event Success
HITEC Taps into Leading Group Reservation System for Sixth Consecutive Year
Austin, TX/Quincy, MA—June 25, 2007— Passkey, the world’s leading group reservation system, today announced that for the sixth year in a row, the hospitality industry’s leading technology event, HFTP’s HITEC, is using Passkey, the hospitality industry’s leading event housing technology, to manage its housing and hotel reservations for this annual international event, held this year in Orlando.

HITEC is the world’s largest hospitality technology exposition and conference, offering a unique combination of top-notch hospitality technology education, as well as showcasing the latest in hospitality technology products and services.  HITEC management worked with the Orlando/Orange County Convention & Visitors Bureau, to provide housing technology and services for the event. Passkey was able to bridge the gap between the bureau, HFTP, and the multiple properties with room blocks for HITEC 2007.

With Passkey, HITEC was able to offer attendees the ability to make and manage their hotel reservations online via a dedicated hotel reservations Web site.  Using Passkey’s RegLink technology, attendees were able to make their hotel reservations while registering for the event, all in a seamless process.  Eight Orlando-area hotels participated in the event, with many of them receiving event reservations directly using Passkey’s GroupLink technology, which transfers group reservations directly to a hotel’s internal PMS or CRS system.  

The participating hotels were:

  • The Peabody Orlando
  • Hyatt Regency Grand Cypress 
  • Loews Royal Pacific Resort at Universal 
  • Residence Inn SeaWorld International Center 
  • Rosen Centre Hotel 
  • Rosen Plaza 
  • Rosen Shingle Creek 
  • Hilton Grand Vacations Club SW International Center
Throughout the event booking period, HITEC and the Orlando Bureau were able to use Passkey to track and manage their event hotel blocks and reservations in a proactive and efficient manner.  Using Passkey’s real-time data and interactive technology, they were specifically able to manage and manipulate their event blocks effectively to maximize attendance, accelerate pick-up and minimize attrition risk, all while providing world class service to event attendees.

The results were spectacular, with over 50% of reservations being made online directly by attendees through Passkey. This capability led to an accelerated booking pace, a sharp reduction in call center fees and an 88% pick-up rate prior to cut-off. 

“Every year we continue to gain more insight into the meeting planning process and the consistent product enhancements offered by Passkey contribute in a big way,” said Frank Wolfe, CEO of HFTP.  “Having more visibility into all our room blocks with scheduled event alerts reduced workloads and helped us manage attrition risk.  With such impressive results we are definitely using Passkey next year in Austin for HITEC 2008!"

About HFTP
Based in Austin, Texas, HFTP is the professional association for financial and technology personnel working in hotels, resorts, clubs, casinos, restaurants and other hospitality-related businesses. The association provides continuing education and networking opportunities to more than 4,600 members around the world, and produces the premiere hospitality technology shows HITEC. HFTP also administers the examination and awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in 1952 as the National Association of Hotel Accountants.

About Passkey 
Passkey is the worldwide leader in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based application to optimize group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make and manage their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. 

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners, and DRV Investments, LLC.


Dahlia El Gazzar
Director of Marketing
Passkey International Inc.

Also See: Atlas Hotels Adds Passkey to Maximize Group Business; Town & Country and Kona Kai Resorts Offer Passkey to all Event Planners / February 2007
The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
PASSKEY AND HBSi Announce Integration of their Platforms; To Provide Industry the Most Robust Connectivity for Online Group Reservations / December 2006
Hyatt Renews Group Reservations Partnership with Passkey; Passkey's online group reservation system provides Hyatt critical efficiencies and competitive advantage / November 2006
Dave Lutz Named to Passkey Board of Directors / September 2006
The Breakers Palm Beach Implements Passkey's Online Group Reservation System / September 2006
Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
Marriott To Offer Passkey Meeting Management Tool; Meeting Planners Receive Greater Control and Flexibility / October 2003
Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 

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