Hotel Online  Special Report

Passkey Unveils Smart Alerts™, World’s
First Event Alert System
E-mail Alerts Take Management of Group Hotel Reservations to the Next Level
QUINCY, MA — June 27, 2007— Passkey, the worldwide leader in online group reservations, today announced it has launched Smart Alerts™, the world’s first event alert system.  Smart Alerts is an innovative system that automatically delivers vital event information via email to Passkey users at critical event milestones.  With Smart Alerts™, Passkey customers can track and manage their events with great ease, allowing them to maximize the revenue and return on event housing investment. 

“We are thrilled to be the first company in the industry to offer this innovative technology,” said Greg Pesik, President & CEO of Passkey. “E-mail is the most ubiquitous communication tool and by taking advantage of its widespread use, we are able to make Passkey even more useful and user friendly. The reception that we have received in our marketplace to date has been extraordinary.”

Passkey is launching two types of Smart Alerts, “Alerts” and “Updates,” with several more under development. 

  • Alerts: Alerts are sent out automatically as soon as certain user-specified event conditions are met, such as whenever “an event block night is at least 85% full”.  A critical capability is that Passkey users can configure an unlimited number of Smart Alerts for each event and provide an unlimited number of recipients per Smart Alert. For example, a hotel user may schedule a Smart Alert to be sent out to hotel staff as well as to the event’s meeting planner, alerting them on a weekly basis of event block and pick up status. Smart Alerts bring tremendous value to Passkey users by delivering critical information at the right time to the right people--those involved in managing event housing.  This ability helps these individuals manage their event hotel blocks and reservations for maximum revenue, yield and return, while minimizing labor costs and attrition risks
  • Updates: Updates allow users to receive critical event information, such as block and pick-up status, via email on a regularly scheduled basis, such as weekly, monthly or daily.
”When we first heard Passkey was working on this technology, we were thrilled,” said Melanie Hunt, Boston Marriott Copley Place. “With business booming year round, rooms can sell out with virtually no warning or notice. Using Passkey, I now have the ability to know which blocks are most popular and when we need to add more rooms, all before it is too late. This ability allows us to maintain our stellar level of customer satisfaction.” 

Passkey Smart Alerts™ also feature:

  • A built-in address book that lets users easily manage Smart Alerts recipients 
  • The ability to create default Smart Alerts that are automatically added to each event
  • The ability to send Smart Alerts to any e-mail address
  • Unlimited number of Smart Alerts per event
  • Unlimited recipients per Smart Alert
  • An easy-to-use graphic interface to manage Smart Alerts
About Passkey 
Passkey is the worldwide leader in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based application to optimize group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make and manage their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an on-Demand solution, Passkey delivers benchmark speed, security and scalability. 

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners, and DRV Investments, LLC..


Dahlia El Gazzar
Director of Marketing
Passkey International Inc.

Also See: Passkey Transforms Event Management at CoreNet Global; Company Leverages Passkey at all Events to Maximize Revenue, Mitigate Attrition Risks, Minimize Labor and Automate Hotel Reservations Process / June 2007
Industry’s Top Hospitality Technology Exposition and Conference Leverages Passkey to Help Ensure Continued Event Success; HITEC Taps into Leading Group Reservation System for Sixth Consecutive Year / June 2007
Atlas Hotels Adds Passkey to Maximize Group Business; Town & Country and Kona Kai Resorts Offer Passkey to all Event Planners / February 2007
The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
PASSKEY AND HBSi Announce Integration of their Platforms; To Provide Industry the Most Robust Connectivity for Online Group Reservations / December 2006
Hyatt Renews Group Reservations Partnership with Passkey; Passkey's online group reservation system provides Hyatt critical efficiencies and competitive advantage / November 2006
Dave Lutz Named to Passkey Board of Directors / September 2006
The Breakers Palm Beach Implements Passkey's Online Group Reservation System / September 2006
Anaheim/Orange County VCB Partners With Passkey For Group Housing Management; Meeting Planners Gain Complete Control Over Entire Event Housing / June 2006
Portola Plaza Hotel Upgrades Its Group Business By Implementing Passkey / June 2006
Adam’s Mark Hotels Implements Passkey as its Online Group Reservation & Management System / June 2006
Bill Oates Named to Passkey Board of Directors / June 2006
Passkey Hires Top Hospitality Industry Professionals; Key Additions to Sales Team Broadens National Coverage / January 2006
The Scottsdale Plaza Resort Selects Passkey to Optimize Group Reservations for its Meeting Planners / November 2005
Passkey Names Steven Shapiro CFO & Senior VP of Operations / October 2005
Gaylord Hotels Initiates Company-Wide Deployment of Passkey’s Online Group Reservation Technology  / July 2005
ACCOR North America Upgrades Its Meetings and Conference Business by Implementing Passkey / July 2005
Passkey Adds Las Vegas Hilton to Rapidly Growing Roster of Passkey-enabled Hotels / June 2005
Customer Focused Hotels Launch Passkey to Drive Group Business / April 2005
Hyatt Hotels & Resorts First Major Hotel Chain to Implement Passkey GroupLink SM; All Group Reservations automatically transferred to Hotel Reservation System / March 2005
Passkey Names Bob Orlando Chief Financial Officer / January 2005
Passkey Releases Automated Rooming List Management Product; New Functionality Eliminates Manual Keying of Room Lists for Passkey Users / December 2004
Hotels Accelerating Adoption of Advanced Technology Solutions to Manage Group Business; Passkey Empowers Hotels to Increase their Online Group Bookings / June 2004
Eight More Cities to Offer Passkey; Charlotte, Cincinnati, Hartford, Ontario, Richmond, Toronto, Washington D.C., and Wildwoods Join the Passkey-enabledSM Network / February 2004
Marriott To Offer Passkey Meeting Management Tool; Meeting Planners Receive Greater Control and Flexibility / October 2003
Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
Passkey Appoints Chris Avery as New VP, Business Development / March 2003
Passkey Goes Global; Opens Office in Dublin, Lyon Convention and Visitors Bureau First European City to Become Passkey-enabled / Nov 2002
Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
Omni Hotels First to Implement Passkey Enterprise Solution Across Entire 40-Property Portfolio / Oct 2002
PGA of America Hits the Green With Passkey / Aug 2002
Nothing But BlueSkyz and Passkey / Sept 2002
Jay Ramadorai Joins Passkey as Senior Vice President & Chief Technology Officer / July 2002
Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 

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