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Nickelodeon, Marriott  and Real Estate Company Miller Global Properties
Launching a Family Destination Resort Brand Called
Nickelodeon Resorts by Marriott
Themed for Kids with Waterparks a Focal Point

June 1, 2007 - Marriott International, Inc. (NYSE: MAR), Nickelodeon, a unit of Viacom International, Inc.’s (NYSE: VIA B), MTV Networks, and Miller Global Properties, LLC, an international real estate investment and development company, has announced an agreement to co-develop a breakthrough new lodging resort brand and concept for travelers seeking fun and adventure, “Nickelodeon Resorts by Marriott,” with 20 potential hotels expected to be under construction by 2020. 

The new upscale, self-contained destination resorts will be developed through a collaboration among Nickelodeon, the world’s number-one entertainment brand for kids, with 35 channels reaching approximately more than 200 million households in 135 countries; Marriott International, which has nearly 2,900 hotels in 68 countries; and Miller Global Properties. Miller Global will have certain exclusive rights to develop and own the resorts in specified geographic areas, and plans to seed an investment fund that is expected to initially provide $300 million of dedicated development equity capital. All “Nickelodeon Resorts by Marriott” properties will be managed by Marriott. 

The first “Nickelodeon Resorts by Marriott” property is expected to be a 650-room resort at Liberty Station in San Diego, which will incorporate a 100,000 square-foot water park and activity deck complex featuring a variety of pools and interactive attractions. Designed by Gensler, the well-known international architectural firm, the resort is expected to break ground in January 2008 and open in early 2010. Other potential resort locations being considered for development include major family-oriented destinations in the U.S., Caribbean and Mexican resort areas, the UK and Europe, Asia, Australia and the Middle East. 

Rendering of one of 20 Nickelodeon Resorts by Marriott in development. 
The first of which is expected to open in San Diego in 2010. (PRNewsFoto/Nickelodeon) 
J.W. "Bill" Marriott, Jr., chairman and chief executive officer of Marriott International, said, “When you bring together the premier hospitality company with the number-one TV destination for kids and families, it’s a winning combination for unbeatable resorts. 

Besides being a great new family destination, we believe that ‘Nickelodeon Resorts by Marriott’ will attract younger adults, the young-at-heart, and meeting travelers, especially people who travel on business with their families. As younger boomers and Gen X'ers enter prime child-rearing years, their clear preference for seamlessly mixing business with leisure and family fun will mesh perfectly with the ‘Nickelodeon Resorts by Marriott’ concept," said Mr. Marriott. 

Cyma Zarghami, President of Nickelodeon and MTVN Kids and Family Group, said, “This partnership with Marriott to bring the Nickelodeon experience to families all over the world comes at the perfect time, as the first generation of kids who grew up with our brand now have come of age and are having families of their own. Marriott knows hotels and business and leisure travelers, and no one knows kids and families like Nickelodeon. We know this will be a great combination, and it signals the beginning of a new era for the Nickelodeon brand.” 

“We are proud to have brought Nickelodeon and Marriott together, and are looking forward to the development of this new hotel concept,” said Eyal Ofer, Co-Chairman of Miller Global Properties. “The Marriott and Nickelodeon partnership provides an extremely compelling investment opportunity by pairing the hotel industry leader with the top kids’ entertainment brand. Together, we will create fantastic destinations that we are confident will be a great economic success.” 

“Nickelodeon Resorts by Marriott” will cater to families with children but will also appeal to fun-seeking business groups and individuals, creating a unique marriage of Marriott’s superb hospitality with Nickelodeon’s dynamic and trend-setting entertainment. Guests will experience Nick-themed resort activities throughout the hotel. 

A signature component to each resort will be a wide variety of attractions ranging from state-of-the-art pools and water features (indoor water parks will be featured elements in cooler destination markets), plus live entertainment programs featuring popular costumed Nickelodeon characters like Dora the Explorer and SpongeBob SquarePants. “Studio Nick,” a main stage theater space equipped with state-of-the-art lighting, sound and video will anchor the resorts’ live entertainment programs. Studio Nick’s innovative design will allow the resort to concurrently stage several different full-scale live productions for resort guests, and will also provide an unparalleled platform for daytime meeting events. 

Resort guests will be pampered with convenient and luxurious onsite vacation services including a full service spa and fitness center, a variety of quality dining and lounge options, private poolside cabanas and an “adults only” lap pool. The hotels will also include meeting space and comprehensive business services designed to accommodate and appeal to group business. Group events will be managed by Marriott’s professional meeting planners and the destination will offer facilities accommodating two 300-person groups, and incorporating, on average, 30,000 square feet of meeting space. During non-group meeting periods, these facilities will host “Nick after Dark” events, as well as themed parties. 

Each individual “Nickelodeon Resorts by Marriott” will feature guest rooms and suites that cater to the unique needs of families including multi-bedroom suites, HDTV’s and Marriott’s new signature “plug in” technology. Pleasantly styled “kids’ suites” will be themed with Nick’s most popular hit properties creating an environment that kids will call home while staying at the resort. 

In addition to a variety of restaurant options, the “NickToons Café” will provide a casual and friendly environment—the ideal setting for daily “character” breakfasts as well as special evenings. Buffet options and simple menu items will also be available, as well as a bustling “grab & go” area hosting chain food vendors offering a variety of meal choices, including healthy food options, and an on site convenience store for guests on the move. 

Retail offerings will be a key element of the guest experience, with Nick-themed retail items available that are exclusive to the resort, as well as a “Nick Pix” photo studio and Cyberzone, where kids and families can safely surf and content online, and view resort-specific information. A large game room featuring the latest and most popular video and traditional table top games will be available for all resort guests looking for added family entertainment and interaction. 
The resort will encourage sophisticated adult interactions in the context of Marriott’s new Social Business spaces that provide zones for activities ranging from checking email with a latte to meeting and chatting with friends and colleagues over drinks and light snacks. 

About Marriott International, Inc.
Marriott International, Inc. is a leading lodging company with nearly 2,900 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance Club Sport, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz- Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C., and had approximately 151,000 employees at 2006 year-end. 

About Nickelodeon
Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA and VIA.B).

About Miller Global Properties, LLC
Miller Global Properties is a partnership between Miller Properties Group and Global Holdings. The company develops, acquires, owns and operates high-quality hotels, office buildings and mixed-use properties throughout the United States and Europe. Miller Properties Group is a Denver-based real estate concern, owned primarily by Micky Miller and Jim Miller, and is responsible for the day-to-day operations of Miller Global. Global Holdings is a London-based investment company, owned by the Ofer family, with major interests in the shipping and cruise line industries and significant holdings in many other international businesses. The two companies have been partners since 1994 and formed Miller Global in November 1996. Since their formation, Miller Global has primarily used value-added real estate investment funds as their investment vehicles, attracting major public and private pension funds to invest alongside them. Miller Global had one Europe investment fund and is in the process of raising their sixth U.S. investment fund, bringing their total capital raised to well over $1 billion. Since inception, Miller Global has been involved in more than 85 properties representing over $2.5 billion of asset value compromising more than 3,300 hotel rooms and 11 million square feet of office space. The principals of Miller Global have experience dating back over 40 years and have collectively been involved in real estate transactions in 37 cities and six countries. Various principals were involved in the development, management and/or ownership of such prestigious hotels as The Lodge at Pebble Beach, The Inn at Spanish Bay, Aspen's Little Nell Hotel, The Beverly Hills Hotel, New York's Algonquin Hotel and Denver's Westin Tabor Center; such high-profile office buildings as Los Angeles' Fox Plaza and The Water Garden; and over five million square feet of office space in Denver.

This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements about the number of resorts that will be opened in future years, the anticipated opening date for the San Diego property, expected features and amenities of future resorts, and similar statements concerning anticipated future events and expectations that are not historical facts. 




Also See: Combining Two Brands, Nickelodeon and Holiday Inn, the $110 million Nickelodeon Family Suites by Holiday Inn® Opens in Orlando / June 2005



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