Hotel Online  Special Report

Hyatt Hotels Selects Newmarket International’s Daylight® ASP to
Transform its Operations and Enhance Customer Service
Hyatt will integrate Newmarket’s® sales and catering solution with its proprietary
Envision sales application via an ASP model

Portsmouth, NH - June 14, 2007 — Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced that Hyatt Hotels Corporation selected its Daylight ASP (Application Service Provider) solution for its ability to seamlessly integrate with Hyatt’s own proprietary sales system, Envision. The integrated solution will help update Hyatt’s operations and deliver the best in customer service. With the implementation, data will be exchanged between Daylight and Envision with Daylight serving as the primary sales and catering system for catering and convention services users. 

Hyatt understands the need for a technology solution to help completely transform its operations and streamline the handoff from sales. At any given time within a hotel, the staff sifts through hundreds of Banquet Event Orders (BEOs), resulting in millions of details that need to be covered. Currently, Hyatt processes all of these details through a single report so each operational department has to individually pore through and prioritize all the information. Newmarket’s Daylight was selected due to its ability to integrate with Envision and for its ASP model, providing a turnkey solution that will allow Hyatt to connect sales and catering information that previously resided in silos. 

“We are thrilled to implement the Daylight solution throughout our hotels,” said Steve Enselein, vice president of catering and convention services, Hyatt Hotels Corporation. “This will revolutionize our customer relations and back office operations. Our goal is to transform, streamline and expedite the way we transition sales and the booking of our group events. Daylight will allow us to do this and much more in order to provide a more transparent experience to our customers.” 

Daylight will give Hyatt the ability to provide clear and concise role-based reports and work orders to each individual department, simplifying its processes and improving the transition of events from sales to operations. With Daylight, the banquet managers will be freed from information processing, allowing them to spend more time servicing the customer and assuring overall quality. Additionally, with the Daylight integration into Envision, the sales team can provide one complete document to the customer, with the event information in chronological order and the cost estimate included. In the end, Daylight will help Hyatt to provide the service that keeps its customers coming back, staying ahead of the competition. 

“Hyatt is setting the pace for hospitality companies. They are always looking for ways to deliver better service and have realized that empowering their staff with the right technology will pay huge dividends in both money saved and customer experience,” said Sean O’Neill, CEO, Newmarket International, Inc. “At Newmarket, we are committed to providing cutting-edge technology with powerful integration capabilities and we are excited to see Hyatt take advantage of this innovative solution.”

About Global Hyatt Corporation
Global Hyatt Corporation, one of the world’s premier hotel companies, offers today’s travelers over 735 hotels and resorts (over 136,000 rooms) in more than 44 countries. The company’s affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt™, Grand Hyatt™, Hyatt Regency™, Hyatt Resorts™, Hyatt™, Hyatt Place™ and Hyatt Summerfield Suites™ brands. In April 2007, Hyatt launched its newest global brand, Andaz™.  Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc, which franchises Hawthorn Suites and Microtel Inns and Suites.  From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto

About Newmarket International
Newmarket International, Inc. ( is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 8,500 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket and Daylight are the registered trademarks of Newmarket International, Inc. 



Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
(603) 436-7500
Direct: (603) 427-5759

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

Also See: De Vere Collection Leverages Newmarket International's Solutions Across 58 Properties; Leading UK hotel group turns to Newmarket® to optimise its sales, catering and events business / March 2007
Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007
Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007
Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007
Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007
Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007
Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007
Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006
InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
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Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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