Hotel Online  Special Report

Newmarket International Starts the “Power Selling”
Revolution with the Release of Delphi® 9.5
Delphi 9.5 sets a new standard for sales excellence in the hospitality industry

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Portsmouth, NH - June 20, 2007 — Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced a major new release of its Delphi solution, Delphi 9.5, which will be presented at the HITEC 2007 hospitality technology conference in Orlando, Florida. Delphi 9.5 marks a significant step in helping companies transform their sales performance and strategy. The enhancements, features and functionality enable companies to maximize rates and revenues, streamline processes and create the most memorable experiences for their customers. 

Delphi 9.5 provides an unprecedented level of visibility and control that hospitality, entertainment and gaming companies need to stay ahead in today’s increasingly competitive marketplace. Delphi 9.5 includes new analytical and operational dashboards which provide the actionable, intelligent information to generate and close business. By putting this critical business intelligence right at the sales team’s fingertips, they are empowered to make better decisions faster. Dashboard components include:

  • Sales Pipeline provides the ability to produce a weighted pipeline to evaluate the likelihood of future business. Detailed pipeline reporting highlights any bottlenecks and allows for better forecasting of future business opportunities 
  • Need Period displays a graphical representation to include on the books, budget, projected and threshold values for Occupancy and ADR
  • Groups In House allows a sales team to prioritize face-to-face contact with key accounts when they are on the premises
  • My Business Alerts displays bookings that require additional attention such as pickup not entered, past due cutoff date and bookings with no recent activity
  • Daily Metrics shows current statistics such as Forecasted Occupancy, Minimum Acceptable Rate and Revenue Per Available Room
Delphi 9.5 greatly improves the integration with Property Management Systems (PMS), giving companies a holistic view of their business and inventory, including bookings, sales performance and metrics. With better control over transient business and group business, room blocking and suite logic, for instance, a property is armed with the information to maximize rates and revenue. Additionally, Delphi 9.5 caters to today’s international businesses, with multi-language and multi-currency support. New features include:
  • New forecast values better estimate guestroom pickup, ensuring the desired mix between group and transient business
  • Enhanced suite logic enables guestroom configurations of suites, providing more accurate inventory reporting 
  • Customized guestroom security moves guestrooms in and out of inventory for a specified period of time
  • Configurable security settings limit changes on key booking information and provide enhanced control features on over blocking room types
  • Multi-language fields support worldwide operations in an official language while enabling local staff to use their home language or create specific documentation for key customers in their desired language; regional settings are available for language and currency for 15 leading hospitality markets worldwide
“Newmarket maintains a focus on hospitality sales, catering and distribution that is unparalleled in the industry. With Delphi 9.5, we have applied that focus to putting game-changing tools into the hands of hospitality sales professionals. One look at Delphi 9.5 will tell both our longtime customers and future prospects that they need Delphi 9.5 to increase their sales velocity and stay competitive. At Newmarket, listening to what the hospitality industry needs enables us to keep raising the bar in sales and catering technology,” said Sean O’Neill, CEO, Newmarket International, Inc. 

Delphi 9.5, which will be available for general release in Q3 2007, is a core application in Newmarket’s Sales Advantage suite of solutions. The Sales Advantage seamlessly connects the different sales and catering phases and processes, from the RFP or inquiry, right through delivery and beyond, saving companies time and reducing replication of data. The Sales Advantage empowers organizations to exceed customers’ expectations through the business cycle: capturing and responding to leads, winning the business and delivering memorable events, and demonstrating results.

About Newmarket International
Newmarket International, Inc. ( is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 8,500 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket and Daylight are the registered trademarks of Newmarket International, Inc. 



Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
(603) 436-7500
Direct: (603) 427-5759

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

Also See: Hyatt Hotels Selects Newmarket International's Daylight® ASP to Transform its Operations and Enhance Customer Service; Hyatt will integrate Newmarket's® sales and catering solution with its proprietary Envision sales application via an ASP model / June 2007
De Vere Collection Leverages Newmarket International's Solutions Across 58 Properties; Leading UK hotel group turns to Newmarket® to optimise its sales, catering and events business / March 2007
Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007
Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007
Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007
Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007
Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007
Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007
Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006
InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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