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Distribution Partner Management company to fuel expansion
using RedX® as
their single
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SOUTHLAKE, Texas, 14 June � SynXis, the Sabre Holdings business that
provides hotel distribution, technology and internet marketing services
globally, announced today that LodgeWorks, L.P. has selected the RedX
Distribution Management System as its single distribution platform for
its growing Sierra Suites Hotel brand that includes six properties and
plans to add four more by the end of this year. LodgeWorks is also
in the midst of exciting growth with a soon-to-launch luxury boutique collection
which will also use RedX. With
this aggressive expansion plan, LodgeWorks needed a distribution partner
that could be flexible enough to meet their changing needs and experienced
enough to help launch a new brand. The management company chose SynXis
because of the RedX technology, SynXis�
understanding of and success with mid-sized chains, and the SynXis integration
products which differentiate SynXis in the marketplace.
Reservations from all channels, including the Global Distribution Systems, third party travel sites, LodgeWork�s call centers and own websites, will go directly into the RedX Control Center. The RedX Property Connect product will then synchronize RedX with LodgeWorks� proprietary Property Management System (PMS) at each individual property. The integration between the two systems will give LodgeWorks a true single image of inventory. This dynamic view will enable their Centralized Revenue Management team to deploy revenue and channel management strategies quickly and efficiently to react to changes in the marketplace for all hotels. �SynXis stood out among the competition not only for their technology and integration tools but for their willingness to meet some of our very specific needs as a management company,� said Cheryl Doll, Vice President of Marketing and Distribution for LodgeWorks. �Their ability to work with us to address all reservation types and guest payment scenarios was particularly impressive and we are confident that we selected the right partner.� �SynXis� philosophy is to let the customer find the best-of-breed solutions that work for them and to let our integration products make the systems work together, seamlessly,� said David Meltzer, vice president of sales for SynXis. �LodgeWorks is well known in the industry as an innovative management company, especially when it comes to property systems and technology. Their decision to switch to SynXis validates our strategic direction and we look forward to playing an important part in LodgeWork�s exciting growth plans.� SynXis products and services enable hotels to maximize revenue and reduce costs through innovative technology combined with reliable and proven support. RedX, at the solution�s core, is a web-based distribution management system that enables property managers to distribute their inventory across all channels easily and efficiently. It provides connectivity to the GDSs, third party travel site and directly to guests via the website booking engine. This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing. SynXis also provides complementary services such as Revenue Management consulting, GDS and Travel Agent Marketing Programs and a full service private-label call center. About SynXis®
SynXis' corporate headquarters is in Southlake, Texas, with offices in Denver, Boston, Amsterdam, Singapore and Montevideo. For more information on SynXis and its products, please call +1-682-606-4000, e-mail [email protected], or visit our website at www.synxis.com. Sabre Holdings connects people with the world�s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com. About LodgeWorks LodgeWorks L.P. is a seasoned hotel management and development company in the midst of exciting growth with a soon-to-launch luxury boutique collection; a strategic refresh of upscale suite brand Sierra Suites Hotel to a boutique-inspired suite brand, Hotel Sierra; and a growing portfolio of branded product. The company currently owns and operates six Sierra Suites Hotels with plans to add four more and complete the brand refresh by the end of 2007. The boutique collection will break ground in four locations in 2007 with openings in 2008. The company is also under construction in Albany, New York with a Hilton Garden Inn slated to open in 2007. LodgeWorks manages nine Hyatt Summerfield Suites Hotels as well as one Hawthorn Suites Hotel. Innovative growth is part of LodgeWorks� rich history. The accomplished, entrepreneurial team launched the Residence Inn® by Marriott, Summerfield Suites® and Sierra Suites® hotel brands and brings sophistication, skill and easy-going style to all aspects of the hotel business. For more information please visit www.sierrasuites.com, www.thehotelsierra.com or www.lodgeworks.com. Or contact Cheryl Doll, VP Marketing, 316-681-5170. |
Contact:
SynXis
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