Ecole Hôtelière de Lausanne Conference
& Leisure: Business Advances & Applied Research”
Set for July 5-6, 2007
Lausanne, 27 June 2007 – On 5 and 6 July, the campus of the Ecole hôtelière
de Lausanne will be hosting a conference entitled “Hospitality & Leisure:
Business Advances & Applied Research”. This conference will offer
researchers and players in the hotel sector an opportunity to exchange
their points of view on matters as enthralling as the development of the
Chinese hotel industry, the latest innovations in the gambling sector or
the hotel industry in times of crisis (political disturbances, terrorist
attacks, etc.). These two days, organised jointly by the Ecole hôtelière
de Lausanne and the University of Indiana (USA), will alternate between
plenary meetings and workshops and will bring together from all over the
world personalities recognised in their respective sectors.
The purpose of this conference, which will be devoted to advances in
the hotel and leisure industry, will be to examine the added value of applied
research in this sector and to define the advantages and the difficulties
of the “ applied research - trade circles” relationship.
Various workshops will be organised around this debate, inter alia,
on topics such as:
All sorts of subjects, from placing one-arm bandits in the rooms of a casino
in order to maximise profits to e-fitness, not to mention human resource
management in periods of crisis, will be covered by famous specialists.
The opening of this conference will be attended also by Mr. Peter Lorange,
Chairman of IMD and professor of strategy, and Mrs. Sequaris, Chairperson
of HOTREC (which represents hotels, restaurants and cafés at European
level, embodies 36 national trade and employers' associations and defends
the interests of the sector in 22 European countries). Mrs. Eva Brechtbühl,
a member of the Management of Switzerland Tourisme will also be present.
Human resources (How to attract and keep the best talents)
Innovation and creativity (Innovation in gambling or culinary products)
Environment (Integrating social responsibility into the hotel and leisure
The new hotel and tourist challenges on the Chinese market.
- Mrs. Marguerite SEQUARIS, CEO of HOTREC which is the
trade association of hotels, restaurants and cafes in the European Union.
At a time when new technologies and new hotel markets are recording unprecedented
growth, the Ecole hôtelière de Lausanne and the University
of Indiana were keen on bringing the latest forecasts of applied research
and recent developments in this area to the attention of professionals
working in the hospitality industry.
- Dr. Peter LORANGE, President of IMD and Professor of Strategy
and holder of the Nestlé Chair. His areas of special interest are:
Global strategic management, Strategic planning and Entrepreneurship for
- Mrs. Eva BRECHTBÜHL, member of the management of Swiss
Tourism, and responsible for partnerships for the project “Enjoy Switzerland”
- Dr. John A. WILLIAMS has seventeen years experience in managing
both chain restaurants and independent restaurants. Prior to joining the
University of New Orleans as Director of the Lester E. Kabacoff School
of Hotel, Restaurant and Tourism Administration, he had important responsibilities
at Kansas State University and Virginia Tech.
5 and 6 July on the campus of the Ecole hôtelière
Conference in English
This Press release serves as an invitation
For more details of the programme and to register:
or call 021.785 13 28 Mrs. Myriam McAlinden