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Hotel Vitale Appoints New Managing Director
San Francisco’s Only Luxury Waterfront Hotel Welcomes Euan Taylor
SAN FRANCISCO (June 18, 2007) – Chip Conley, founder and CEO of Joie de Vivre Hospitality, is pleased to announce the appointment of Euan Taylor as the new managing director for Hotel Vitale, San Francisco’s newest luxury waterfront hotel. 

As managing director, Taylor will oversee every aspect of hotel operations for the 199-room property.   This will encompass leading the overall guest service, sales and marketing, and operations management for Hotel Vitale and Americano restaurant, ensuring continued success in the San Francisco hotel market.

“Euan’s extensive background in hotel management at some of the world’s finest hotels make him ideally qualified for the position,” said Conley.  “We look forward to the many positive contributions he will make leading Hotel Vitale going forward.”

Taylor comes to Hotel Vitale from Marriott International where he served as hotel manager at Grosvenor House in London.  Prior to managing Grosvenor House, Taylor was the executive assistant manager at the Fairmont Turnberry Isle Resort and Club in Miami.  He previously spent four years with Starwood at St. Regis Monarch Beach in California and the Westin Turnberry in Scotland.  He has also worked at several properties operated by Four Seasons Hotels & Resorts.

About Hotel Vitale:  Designed by Clark Manus of San Francisco-based Heller Manus Architects, Hotel Vitale is characterized by stunning waterfront views and an elegant design that reflects the natural beauty that surrounds the property.  The hotel, rising eight stories at its highest level, comprises eight suites, six studios and 185 guestrooms.  Hotel Vitale was a much anticipated addition to the city’s Embarcadero redevelopment, an ambitious waterfront revival that has seen the highly successful transformation of San Francisco’s Ferry Building into the city’s newest landmark, a thriving bizarre of artisan food shops, restaurants, and thrice-weekly Farmers Market. 
Representing Joie de Vivre’s first luxury category, new-build hotel, Hotel Vitale includes the penthouse-level Spa Vitale, Americano Restaurant and Bar under the direction of celebrated Executive Chef Paul Arenstam, and a stepped series of outdoor terraces with stunning views of the Ferry Building, the Bay Bridge, San Francisco Bay and downtown.

Hotel Vitale, located at 8 Mission Street in San Francisco, can be reached by telephone at 415.278.3700 or visited on the Web at

About Joie de Vivre:  Based in San Francisco, Joie de Vivre Hospitality ( is a creative collection of lifestyle businesses.  As the largest hotel operator in the state of California (2005 projected sales are $120 million), the Joie de Vivre portfolio encompasses 35 hospitality businesses in the San Francisco Bay Area, including 28 boutique hotels.  These properties represent a total of over 2,800 rooms and include five distinctive restaurants and bars.  The company also owns and operates San Francisco’s largest day spa, the Kabuki Springs & Spa, which includes America’s largest Japanese-style communal bath facility.  Each property celebrates the San Francisco Bay Area through a unique visual style, uncompromising design principles, one-of-a-kind amenities and personalized service.  "Our goal,” notes Joie de Vivre founder and CEO Chip Conley, “is to create landmark destinations full of soul and personality."


Alison Stout or Toby Baird
Glodow Nead Communications
(415) 394-6500 or




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