Hotel Online  Special Report

 HITEC Schedule Available Via Cell, Blackberry
Courtesy of Digital Alchemy 
To demonstrate the new Claire™ CRM tool which will debut at HITEC in Guestroom 2010, 
attendees can retrieve the HITEC show schedule beginning Monday at 
FORT WORTH, TEXAS— JUNE 22, 2007 — Attendees of the 35th Annual Hospitality Industry Technology Exposition & Conference (HITEC) can now retrieve show schedule information beginning Monday, June 25, by visiting to on their and cell phone browser including Treo, SmartPhone or Blackberry.

Claire™ is Digital Alchemy’s new Web-based customer-relationship management tool that delivers information directly to a digital communications device. Using pull technology to protect against unwanted text messages, guests may visit a web site on their phone or specifically pre-approve receiving a short text message to their cell phone or Blackberry from the hotel. 

“Claire™ is a significant advancement in providing information to hotel guests with a personal touch,” said Don Hay, Digital Alchemy CEO. “We’ve designed Claire™ to know who guests are, when they are arriving, and what specific information they’d like to know about the hotel, its services and its attractions. As close to being human as possible in the cyber world, Claire™ takes on the persona of a highly-intuitive concierge or personal assistant who knows a guest’s every desire and anticipates every request.

“This revolutionary, patent-pending software increases on-property spending by putting revenue-generating information literally at the guest’s fingertips,” he said. “It’s a powerful next step in the evolution of the emailed reservation confirmation process. Claire™ provides information that is created to match the information needs of the guest the moment it is requested and is formatted to perfectly match the specific browser on the guest’s phone.” 

For more information, visit Digital Alchemy at HITEC in Booth No. 1221 or at the Guestroom 2010 pavilion. 
To pre-schedule an appointment with a Digital Alchemy team member, call (817) 204-0840.

About Digital Alchemy
With extensive experience in - and exclusive focus on - the hospitality industry, Digital Alchemy’s team of experts understands the need of hotel management companies and independent hotels for powerful, cost-effective software solutions that improve customer relationships, boost occupancy and drive revenue. The company’s Data2Gold e-Relationship Manager, with five modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers’ marketing programs. For more information, visit or email them at


Don Hay
Digital Alchemy
Tel: (817) 249-0757

Barb Worcester
Tel: (440) 930-5770

Also See: Meet Claire™ at HITEC: Digital Alchemy Adds 'Personal Touch' to Delivering Instant Hotel Information via Cell Phone, Blackberry; Chosen by HFTP as a technology for tomorrow, the new Web-based CRM tool will debut at Guestroom 2010 / June 2007
Casino Resorts Tap Digital Alchemy to Enhance E-Marketing Efforts; Two Native American Casino properties in California say Web-based marketing solution streamlines operations, saves costs and, perhaps most important, boosts guest satisfaction / February 2007
Rosewood Hotels & Resorts Chooses Digital Alchemy for Customized CRM / August 2006
Looking for a CRM Solution at HITEC? Checklist Helps Find Best-Fit Solution / June 2006
Do YOU Have The 'Digital Alchemy Advantage?' Hotels that have adopted property-level email marketing and customized CRM tools are finding themselves light years beyond the competition in online bookings and guest loyalty / May 2006
Digital Alchemy Manages Guest Relations While Hoteliers Handle Hurricane Headaches / September 2005
Digital Alchemy’s CRM Programs Leveling E- Marketing Playing Field for Hotels / June 2005
Digital Alchemy to Deliver One-to-One Database Marketing Tools to MICROS Hotel Front Office Users, Becomes Certified MICROS Fidelio Business Partner / June 2003
No. 1 Westin in North America Taps Email CRM Potential  to Create ‘Emotional Connection’ with Repeat Guests / June 2003


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