News for the Hospitality Executive
SaaS Solution Rolls Out with Phoenix Inn Suites
software that is sold as a service and operates with a hotel’s existing hardware
Built on the Microsoft .NET Framework, the solution is easy to use, afford
FLOWER MOUND, TEXAS — JUNE 21, 2007 — A new, Web-based and OTA-compliant property-management system, built on the Microsoft .NET Framework, has arrived on the hospitality scene, making its debut at Phoenix Inn Suites hotels in Vancouver and Olympia, Wash., and Beaverton and Albany, Ore. The solution, called NOVEXSYS, was designed by Centrada Solutions LLC for the Phoenix Inn Suites collection of 11 premier all-suite hotels. Today NOVEXSYS is available to any hotel looking for a simplified, affordable PMS.
“Aimbridge Hospitality, owner and management company for the Phoenix Inn Suites brand, was frustrated with the PMS in place at its Phoenix Inn Suites hotels,” said Steve Woodward, president of Centrada Solutions LLC which provides outsourced technology management and services to Aimbridge Hospitality and its 27 multi-branded hotels. “With more than 40 years of hospitality technology and operations experience, my team knew there was no Web-based PMS on the market today that could provide the service that Aimbridge was looking for and at a price-point they were comfortable with.
“To the hospitality industry, NOVEXSYS – derived from Latin terms ‘Novus’ or ‘new’ and ‘Vexum’ or ‘standard’ – means the ‘new standard in hotel systems,’” he said. “For Phoenix Inn Suites, NOVEXSYS means a low cost of ownership, essential PMS functionality, and the ability to operate a centralized PMS for the brand.”
Woodward said that for years hoteliers operating with fewer than 200 guestrooms have complained that they are: 1) tired of paying for functions that are never used; 2) annoyed with cumbersome, lengthy training for staff that rarely results in system proficiency; and 3) unable to implement the latest technology because of budget restraints for new server hardware, software, and workstations that support a traditional PMS.
“Small property owners want the advantages of a state-of-the-art, OTA-compliant PMS that can be installed without a huge expense and without the features and functions that they will never use,” he said. “NOVEXSYS is simple software that is sold as a service. It requires no upfront licensing fees, and it’s Web based, so it can be installed in minutes on existing hardware.”
Phoenix Inn Suites pleased with PMS
The Phoenix Inn Vancouver was first to install NOVEXSYS. The 13-year-old PMS previously in place was designed specifically for the property, but according to Cindee Stinton-Brown, general manager, it was lacking in some very basic functionality that is needed to operate successfully in today’s competitive marketplace.
“Our PMS didn’t have enough functions to allow us to manage our inventory and revenue the way it should have been managed,” Stinton-Brown said. “Nor did it have sales functions that would allow us to determine where our guests were coming from. We also had issues with the hardware crashing numerous times – often operating for up to a week without any ‘live’ PMS. There were no system interfaces – with the exception of voice mail and telephone. Compared to other systems in use by our competitors, it was a pretty archaic system that did not allow us to compete effectively.”
NOVEXSYS is built on the Microsoft .NET Framework 2.0 and uses Microsoft software technologies such as Microsoft SQL Server 2005, Microsoft SQL Server Reporting Services and the Windows Vista operating system, providing advanced reporting capabilities and allowing managers to import critical property information into Excel spreadsheets and Word documents.
“By using familiar Microsoft software, our management team can now access the system via the Web from virtually anywhere – home, driving into work, etc. – to see where we are with occupancy and to adjust rates accordingly,” Stinton-Brown said. “Because our reservations profiles are so detailed, we are learning more than ever before about our guests.”
Asked what she likes best about NOVEXSYS, Stinton-Brown cited the following:
“I like the idea that NOVEXSYS, an individual reservation can be associated with an unlimited number of profiles,” Waltz said. “For example, if a corporate traveler is coming to visit a client in our area, we can associate both company names to the reservation, track the room nights and the potential for the client company while at the same time track how many times the corporate traveler is coming to see us. Another feature that will prove to be invaluable when our entire brand has converted will be the sharing of profiles, and cross selling from one hotel to another.”
Prior to NOVEXSYS, the Beaverton Phoenix Inn Suites was operating with a PMS with a lot of underutilized functionality. According to Waltz, the system became cumbersome to work with and had software bugs that made it a poor choice for our property. The following are features that Waltz cites to be among his favorites:
Centrada’s Woodward said that his team is proud to be working in association with Microsoft on the new NOVEXSYS solution, and he looks forward to growing the relationship through future developments. Likewise Aimbridge Hospitality is proud of the solution developed by Centrada.
Chad Goodnough, senior VP, sales and marketing for Aimbridge Hospitality,
said he is extremely pleased with the NOVEXSYS solution designed for Phoenix
“We knew that Centrada would deliver a powerful and competitive system
because its team is comprised of hoteliers first, technologists second,”
he added. “NOVEXSYS was the exact system we were looking for, and everyone
from the management company level to the property level has been thrilled
with its results.”
About Centrada Solutions LLC
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