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Top 50 Destinations List for July Fourth 2007

NORWALK, Conn. - July 27, 2007 - Internet travel service (Nasdaq: PCLN) today released the results of its 4th annual survey of the 50 most-popular destinations for the upcoming Independence Day week. The survey is based on more than 30,000 hotel room booking requests made by customers for check-in between June 29 and July 4. Because the survey is based on actual booking activity, and not on consumer preference polls or votes, believes the annual survey is one of the more accurate predictors of July 4th travel trends. also said it still has hotel rooms, airline tickets, vacation packages, rental cars and cruises available for the big week, often at significant discounts over other online travel reservation services.

Consistent with last year, Chicago, Las Vegas, and New York City are the most popular spots for the July 4th week, making up the top seven destinations in the list. Chicago's Millennium Park area has made the #1 spot on the list for the second year running, and the Las Vegas Strip has moved up from spot #5 in 2006 to spot #2 this year. New York neighborhoods took 4 of the top 10 spots, which is consistent with last year's findings.

Internationally, London grew in popularity this year, taking three spots on the list (#12, #31, #32), compared to only one spot (#35) in 2006. This may be due to the holiday falling mid-week, prompting vacationers to extend their vacations, rather than taking just a long weekend.

One surprise on this year's list was the first-time appearance of Milwaukee in the #38 spot. This may be due to Summerfest 2007, an 11-day music festival on the shores of Lake Michigan. Also new to the list, appearing at #45, is Williamsburg, a great family destination with the Busch Gardens and Colonial Williamsburg attractions. The Meadowlands/Jersey City area also made its way to #11 on the list. The New Jersey destination now has appeared on several Top 50 lists thanks to New York visitors who want the excitement of nearby Manhattan without paying big city hotel prices.

For the beach lovers, Hawaii, Puerto Rico, Virginia Beach, Myrtle Beach, Hilton Head Island and Key West also round out the list.

The Priceline Top 50 Destinations List for July 4th 2007

1      Chicago, Millennium Park
2      Las Vegas, Strip Vicinity
3      New York City, Upper Midtown
4      Chicago, North Michigan Ave.
5      New York City, SoHo
6      New York City, Midtown East
7      New York City, Midtown West
8      Vancouver
9      San Diego, Coastal
10     Seattle, Downtown
11     Newark, Meadowlands
12     London, Regents Park
13     Oahu, Waikiki Beach
14     Montreal
15     Washington DC, White House/Downtown
16     Niagara Falls, St. Catharines
17     Boston, Downtown/Charlestown
18     Orange County, Disneyland Area
19     Boston, Copley
20     Orlando, Universal Studios/Sea World
21     Las Vegas, Convention Center
22     San Antonio, Downtown/Riverwalk
23     San Francisco, Union Square West
24     San Diego, Downtown/Harbor Island
25     San Francisco, Union Square East
26     San Diego, Point Loma/Shelter Island/Old Town
27     Philadelphia, Downtown
28     Oahu, Waikiki Marina Area
29     Orlando, Disney World Vicinity
30     San Antonio, Medical Center
31     London, Bloomsbury/Marble Arch
32     London, Mayfair/Soho
33     Toronto, Markham
34     San Francisco, Fisherman's Wharf
35     Puerto Rico, San Juan
36     Los Angeles, Central/Hollywood
37     Virginia Beach
38     Milwaukee, Downtown
39     Myrtle Beach
40     Seattle, Airport Area
41     Hilton Head Island
42     Orange County, Costa Mesa/Irvine
43     Toronto, Downtown
44     San Diego, East County
45     Williamsburg, Williamsburg Historic/Busch Gardens
46     Seattle, Lake Union
47     Key West
48     Las Vegas, West of Strip
49     San Diego, Coronado
50     Los Angeles, LAX Area

Note: Pricelineís July 4th lists for previous years are available on in the press releases area of the investor relations section.

About® Incorporated Incorporated (Nasdaq: PCLN) operates, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service. In the U.S., gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.comís TripFilterô advanced search technology, create packages to save even more money, and take advantage of priceline.comís famous Name-Your-Own-Price® service, which can deliver the lowest prices also operates the following travel websites:,, and also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. licenses its business model to independent licensees, including priceline mortgage and certain international licensees.

Brian Ek, 203-299-8167


Also See: Top 50 New Yearís Eve Destinations Survey Has Las Vegas, New York City at Top / December 2006



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