Personality Hotels Acquires Two San Francisco Hotels - York Hotel and The Maxwell Hotel in Union Square; Planning Extensive Renovations and Renaming / April 2007

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Personality Hotels Acquires Two San Francisco Hotels - York Hotel
and The Maxwell Hotel in Union Square; Planning Extensive
Renovations and Renaming

San Francisco-Based Boutique Hotel Company Grows to Seven Hotel Properties
SAN FRANCISCO - April 3, 2007 - Personality Hotels, San Francisco�s original boutique hotel company, announced today its acquisition of two additional hotel properties in San Francisco - York Hotel, located in Nob Hill, and The Maxwell Hotel in Union Square. The York and Maxwell hotels join Personality Hotels� existing collection of five San Francisco boutique properties that include Hotel Diva, Kensington Park Hotel, Hotel Metropolis, Hotel Union Square and Steinhart Hotel.

�We are extremely excited to add the York and Maxwell hotels to our portfolio of family-owned boutique hotel properties,� says Personality Hotels� President and CEO Yvonne Lembi-Detert. �This is an electrifying year for Personality Hotels as we increase our presence in the hospitality industry and showcase the innovative thinking and fresh design concepts for which we have come to be known.�

Both the York and Maxwell hotels will undergo complete renovations beginning in late Spring 2007. The hotels will remain in operation during the renovations and are scheduled for completion in Summer 2008. Spearheading the new designs for both hotels is award-winning, LA-based Thomas Schoos Design, Inc. Renowned for the eclectic interior designs of many top urban restaurants, hotels and nightclubs, Schoos� clients include Los Angeles� Huntley Hotel and its rooftop restaurant The Penthouse, Koi, O-Bar and Table 8 restaurants, and Tao restaurant and nightclub in New York and Las Vegas.

The 153-room Maxwell Hotel, constructed in 1908, will undergo an extensive $10 million transformation. The entire interior will be completely redone including new bathrooms, expanded guestrooms and hallways, and all common areas. A contest will be held to determine the new name for The Maxwell Hotel.

York Hotel
940 Sutter Street
San Francisco, California

Maxwell Hotel
386 Geary Street
San Francisco, California

Located next door to the Steinhart Hotel, the 97-room York Hotel and The Empire Plush Room, a highly acclaimed cabaret club situated inside the hotel, will undergo a $5 million renovation. Both the exterior and interior will be fully redesigned including all guestrooms, meeting rooms, corridors, the fitness center, lounge and lobby. Upon completion, the hotel will be renamed Hotel Vertigo after Alfred Hitchcock�s 1958 classic thriller staring James Stewart and Kim Novak (Novak�s character lived in York Hotel during the last half of the film).

Established in 1982, family-owned Personality Hotels is San Francisco�s original boutique hotel company. From a quaint European-style suite to a zenful night's sleep amid sounds of a tropical rain forest, Personality Hotels can oblige. Celebrating the unique personality in all of us, Personality Hotels consists of an eclectic collection of seven San Francisco boutique hotels including the sexy Hotel Diva, vivid Hotel Metropolis, authentic Hotel Union Square, grand Kensington Park Hotel, timeless Steinhart Hotel, York Hotel and The Maxwell Hotel. Located in the center of the action, all Personality Hotels are within walking distance of Union Square shopping, theatres and restaurants. For more information and to book reservations, call 800.553.1900 or visit www.personalityhotels.com.

Contact:

Personality Hotels
www.personalityhotels.com

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Also See:

Stephen B. Algood Named Chief Operating Officer for Personality Hotels / January 2006

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