135 room aloft in Richmond, Virginia
|(RICHMOND, VA) - April 11, 2007 - Richmond’s first aloft hotel – the
new form and function focused hotel brand from the W Hotel line – is breaking
ground at the West Broad Village Town Center in Short Pump in the Fall
of 2007. Chesapeake, Virginia-based LTD Management Company, L.L.C.
(LTD), owns and manages the project, slated to open in Fall 2008.
The high end aloft in Short Pump is one of only three slated to be developed
in Virginia over the next two years. This is LTD’s second aloft in
Virginia- the other is located in Chesapeake.
The aloft will be located above the Gordon Biersch Brewery Restaurant and other high end restaurants and retail outlets in the Town Center. It will feature 135 rooms, complete with loft-like design including exposed beams and structural steel, natural materials like cork, teak and wood, and guestrooms with nine foot ceilings and oversized windows to allow for more natural light. The aloft’s unique products and services are eco-friendly including hotel design elements made from recycled materials. aloft’s signature amenities include the splash pool, the relax communal lobby area and bar and the backyard, a grassy space that encourages guest interaction. The aloft hotels also feature flexible meeting and function space for the business community in Richmond.
“Bringing the aloft brand to West Broad Village is an exciting venture for LTD. We’re proud to provide the Richmond community with the new standards in comfort and state-of-the-art in room technology, as well as aloft’s quiet and inviting features including the backyard garden and social areas,” stated Neel Desai, Managing Partner with LTD.
A vision of W hotels, aloft is a new genre based off previous brands. All rooms feature large flat panel televisions and the most recent electronics. Each guest room features plug & play, a signature one-stop connectivity solution for multiple electronic gadgetry such as blackberries, cell phones, mp3 players and laptops. These can all be linked to a large flat panel HDTV television.
Carrying the DNA of W Hotels, aloft is a new destination sensation featuring
loft-inspired design, accessible technology and a stylish urban attitude
at an affordable price Starwood anticipates the first aloft hotels to open
in early 2008, with 500 properties worldwide expected by 2012.
LTD Management Company, L.L.C., is an award-winning hotel development and management group headquartered in Chesapeake, VA. Since its inception in 1983, LTD has developed a reputation for creating an atmosphere “where distinction reigns.” The company currently operates 20 properties throughout Virginia, with 12 more hotels in the development pipeline and scheduled to open within the next two years. With the highest possible standards in mind, LTD prides itself with developing quality hotels under the franchise brands of Starwood, Marriott, Hilton and InterContinental. For more information, please visit www.ltdmanagement.com
LTD Management Company, L.L.C.
|Also See:||LTD Spending $40 million to Build Side by Side Two of Starwood's Lowercase Brands, aloft and element, in Hanover, Maryland / December 2006|
|Sree Hotels LLC and LTD Management Co. Partner with Starwood to Build a $15 million 140 room aloft Hotel in Charleston, South Carolina / August 2006|